SATYARANJAN SATAPATHY
Khurda
Summary
Dynamic Area Sales Manager with extensive experience at Foodcoast International, excelling in key account management and new account acquisition. Proven track record in achieving sales targets and driving business growth. Strong presentation and organizing skills, complemented by a team-oriented approach, ensure effective execution of strategic sales initiatives.
Overview
10
10
years of professional experience
Work History
AREA SALES MANAGER-EAST
FOODCOAST INTERNATIONAL
10.2025 - Current
- Looking over entire HoReCa & Institutional business of Entire Odisha, Jharkhand, Bihar, West Bengal & Nesa.
- Handling all business of Super stockiest, Wholesaler, sub stockiest, Distributor and end Customer.
- Key account management & Super management
- Achieving primary and secondary targets
- Identifying new towns for Institutional & Horeca Business
- Distributor Management
- New Account Acquisition & properly planning for Focus SKU in every month.
- Monthly sales forecasting, planning and execution of entire business of Odisha, Jharkhand, Bihar, WB & Nesa.
SR TSE
TATA CONSUMER PRODUCTS LTD
05.2024 - 10.2025
- Looking over entire HoReCa & Institutional business of Entire Odisha, Jharkhand & Bihar
- Handling all business of Wholesaler, sub stockiest, Distributor and end Customer.
- Key account management & CFA management
- Achieving primary and secondary targets
- Identifying new towns for Institutional & Horeca Business
- Distributor Management
- New Account Acquisition & properly planning for Focus SKU in every month.
- Monthly sales forecasting, planning and execution of entire business of Odisha, Jharkhand & Bihar
BUSINESS DEVELOPMENT MANAGER (DLP)
VEEBA FOOD SERVICES PVT LTD
10.2021 - 05.2024
- Looking over entire HoReCa, Institution & Bakery business of Entire Odisha.
- Handling all business of Wholesaler, sub stockiest, Distributor and end Customer.
- Key account management
- Achieving primary and secondary targets
- Identifying new towns for Institutional & Horeca Business
- Distributor Management & Super Management
- New Account Acquisition & properly planning for POTM in every month.
- Monthly sales forecasting, planning and execution of entire business of Odisha.
- Covering Major Bakery for Channel development
SALES OFFICER (NUTRALITE)
ZYDUS WELLNESS LTD
05.2020 - 10.2021
- Looking over entire GT & HORECA business of Entire Odisha.
- Handling all business of retail outlet, Wholesaler and sub stockiest.
- Key account management
- Achieving primary and secondary targets
- Identifying new towns for Institutional Business
- Distributor Management & New Account Acquisition, Monthly sales forecasting, planning and execution of entire business of Odisha.
TERRITORY SALES OFFICER
HINDUSTAN UNILEVER LTD
11.2018 - 03.2020
- Handling institutional & corporate sales and local eateries of all SKUs
- Key account management
- Achieving primary and secondary targets
- Identifying new towns for Institutional Business
- Distributor Management
- New Account Acquisition
- Monthly sales forecasting, planning and execution
BUSINESS DEVELOPMENT OFFICER
PARLE AGRO PVT LTD
01.2018 - 10.2018
- Handling Institution & Horeca sales for all SKUs.
- New catchment analysis and appointment of new distributors and spokes as per volume potential.
- Achieving primary as well as secondary target.
- Competition analysis
- Distributor Management
SALES EXECUTIVE
HINDUSTAN UNILEVER LIMITED (UNDER ADECCO)
08.2017 - 01.2018
- Handling institutional sales for all SKUs
- Achieving primary and secondary sales target.
- Key Account Management.
- Monthly sales planning and forecasting.
- Identifying new sales opportunities and ensuring sales achievement.
- Generating sales reports in the specified formats on a regular basis and keep the Head updated with the trends in the market.
- Keeping Track and providing feedback on competitor’s activities in the territory.
- Distributor Management
- Catchment analysis and appointment of new Distributors
SR SALES EXECUTIVE
BG CLEANING SYSTEM (INTERNATIONAL)
08.2015 - 06.2017
- Cold Calling and acquisition of new accounts.
- Maintaining and improving relationship with client.
- Mapping potential customers and generating leads for the organization.
- Boost up the sales team every day for achieving the sales target.
- Maintaining relationship with all potential and existing clients, ensuring proper servicing and after sales support to clients.
Education
MBA - Marketing
Jaipur National University
01.2019
BA -
Banamalipur Degree College, Banamalipur
Banamalipur01.2016
I.COM -
SishuAnanta Mahavidyalaya, Balipatna
Balipatna01.2005
10th -
B.B High school, Bagalpur
Bagalpur01.2003
Skills
- Presentation skill
- Organizing skill
- Team Player
Awards
- Conversion of major clients like Infosys, Kiit - Bhubaneswar leading to a pan India tie up (1000 cases SKU of Frooti & Appy).
- Extensive coverage of APPY FIZZ in entire Institutional belt of Odisha through new RTM model leading to 130%.
- In HUL, cracked key institutions like KIIT, INFOSYS, TCS, YATRI BHOJAN, with high volume growth for certain SKUs like Dip Sauce, Gravy, Mayonnaise, Aromat etc.
Disclaimer
I hereby declare that all the above furnished information by me is true to the best of my knowledge and belief.
Languages
- Hindi
- Odia
- English
Personal Information
- Father's Name: Sudarsan Satapathy
- Mother's Name: Pramila Satapathy
- Date of Birth: 07/08/88
Timeline
AREA SALES MANAGER-EAST
FOODCOAST INTERNATIONAL
10.2025 - Current
SR TSE
TATA CONSUMER PRODUCTS LTD
05.2024 - 10.2025
BUSINESS DEVELOPMENT MANAGER (DLP)
VEEBA FOOD SERVICES PVT LTD
10.2021 - 05.2024
SALES OFFICER (NUTRALITE)
ZYDUS WELLNESS LTD
05.2020 - 10.2021
TERRITORY SALES OFFICER
HINDUSTAN UNILEVER LTD
11.2018 - 03.2020
BUSINESS DEVELOPMENT OFFICER
PARLE AGRO PVT LTD
01.2018 - 10.2018
SALES EXECUTIVE
HINDUSTAN UNILEVER LIMITED (UNDER ADECCO)
08.2017 - 01.2018
SR SALES EXECUTIVE
BG CLEANING SYSTEM (INTERNATIONAL)
08.2015 - 06.2017
MBA - Marketing
Jaipur National University
BA -
Banamalipur Degree College, Banamalipur
I.COM -
SishuAnanta Mahavidyalaya, Balipatna
10th -
B.B High school, Bagalpur