Saumendra Singh

• Acted as the primary point of contact and trusted advisor for key accounts, managed day-to-day relationships and aligned agency output with client business goals.
• Oversee end-to-end multi-channel digital and social media campaigns, ensuring creative integrity while managing complex timelines and stakeholder expectations.
• Lead the development of insight-led briefs and high-impact pitches for new business, translating client objectives into executable digital and motion-first strategies.
• Identify opportunities for innovation and optimization to drive account expansion and long-term client retention.
• Implemented promotional campaigns that increased sales volume and profitability for existing accounts.
• Incorporated AI-enabled tools for content planning and audience insights, enhancing operational efficiency and delivering data-driven marketing solutions.
• Conducted regular customer visits and presented new product offerings.
• Created monthly reports that highlighted KPIs including sales performance, revenue growth, and market share changes.

Acted as the dedicated account lead for regional business units, translating their enterprise priorities into actionable marketing strategies that accelerated pipeline and growth

• Planned and delivered regional marketing strategies aligned with enterprise business priorities-supporting pipeline acceleration, brand growth, and customer engagement.
• Managed complex "client" relationships with C-level executives to drive audience acquisition and high-quality lead generation for flagship events.
• Led web and content strategy, resulting in improved SEO rankings, enhanced on-site engagement, and stronger lead conversion across key product pages.
• Amplified brand reputation by publishing client and partner success stories in leading media outlets through press releases and authored features, showcasing successful collaborations.
• Adapted global campaigns for Indian audiences, enhancing cultural relevance and campaign performance across digital and field touchpoints.
• Built and maintained media and analyst relationships, securing earned coverage that strengthened brand positioning in priority markets.

• Executed integrated, multi-channel campaigns across digital, social, email, and field, enhancing brand visibility and generating qualified pipeline.
• Optimized engagement and conversion in key digital funnels through A/B testing, personalization, and journey optimization.
• Leveraged campaign analytics and user behavior insights to continuously refine messaging, content formats, and channel performance.
• Developed high-impact assets in collaboration with creative and media agencies, ensuring cohesive brand storytelling across customer touchpoints.
• Supported go-to-market (GTM) strategy execution by localizing global messaging and developing region-specific programs tailored to buyer personas.

• Enhanced partner marketing effectiveness through design and execution of co-marketing programs aligned with regional demand generation goals.
• Created compelling sales enablement assets including sales kits, competitive battlecards, and partner newsletters to support deal acceleration and pipeline conversion.
• Facilitated successful product launches by developing localized content and providing field marketing teams with activation toolkits and enablement assets.
• Aligned messaging and supported sales enablement by collaborating with product marketing, solution architects, and demand gen teams.
• Translated technical offerings (e.g., AI, cloud migration, cybersecurity) into compelling customer-centric messaging tailored to industry verticals.

• Led a team of 18 associates to exceed revenue targets.
• Managed quality monitoring and performance reviews.
• Published monthly process dashboards and shift plans.
• Oversaw project P&L management and team coordination.

• Handled first-party collections for Dell Financial Services.
• Mentored new agents and coached team on soft skills and product knowledge.

• Handled sales calls for T-Mobile UK process, ensuring customer satisfaction and retention.
• Achieved Outstanding Performer recognition across portfolio for 3 consecutive months, demonstrating consistent performance.