SAURABH MURMU
Kolkata
Summary
Result driven, Seasoned Professional seeking a position in Agribusiness domain, utilizing over 11 + years of sales & marketing experience to enhance productivity and sustainability within a forward-thinking organization.
Overview
2025
2025
years of professional experience
2014
2014
years of post-secondary education
4
4
Languages
Work History
Zonal Sales Manager
INERA CROPSCIENCE PVT. LTD.
2 2023 - Current
- Sales & Marketing strategy for New Market Development of West Bengal & Odisha for the Organization
- Formulation and Implementation of Initiatives to achieve organizational goals
- Set Up the Operational Processes from ground to ensure business goals
- Channel Management & New Channel engagement
- Market intelligence
- Effectively implement major initiatives in areas i.e
- Market development, distribution expansion, and sales operations
- Support national initiatives and focus on new products Introduction
- Team Management
- Ensure proper implementation of commercial policies, inventory management, and receivables
Area Marketing Manager
NICHINO INDIA PVT. LTD
10.2021 - 01.2023
- Take forward the Go-to-market model at the Field level
- Planning and strategy implementation of Extension Activities
- Campaigns designing and Key market ignition for new products
- New Product development activities like initiation of Trails and Data analysis
- Capability training of the manpower through field visits and training sessions
- Monitoring Liquidation of Key strategic products in the Zone
- Responsible for Marketing collaterals in the Zone
- Initiation of Digital initiative to increase the reach to the end customer
Area Sales Manager
NICHINO INDIA PVT. LTD
06.2020 - 09.2021
- Implementing of sales strategy and formulation and execution of sales plan to achieves objectives
- Building business for the company including sales tracking, inventory control, product liquidation and amount receivable
- Steer placement and liquidation strategy in coordination with head of sales and marketing in accordance with crop segment
- Facilitate and train field promotion team with product knowledge, monitoring liquidation, demonstration and farmer meets and field days
Area Sales Manager
FMC INDIA PVT LTD
01.2018 - 03.2020
- Achievement of growth in portfolio approach liquidation in 2019
- Spearheaded Campaigns for Retailer engagement program in the region with maximum participation in the zone
- Working with brands like 'Coragen' & 'Ferterra' at farmer level
Sales Unit Lead
SYNGENTA INDIA PVT LTD
04.2016 - 12.2017
- Awarded 'Gromore Champion' 2016 for achieving highest sales of Crop Protection Products in Paddy Portfolio
- 'Zonal Sales Champion' 2016 for Highest Sales in Commercial Unit (Team Award)
- Introduced and established new products in the concerned markets
- Achieved significant growth in sales of NPI (New Product Introductions) over previous year, e.g
- Chess (1200 kg Against 400 Kg), Amistar Top (1500 Lt
- Against 800 Lt.), Ampligo (800 Lt
- Against 82 Lt.)
- Introduced Vegetable Seeds Business in the territory and generated sales of 10 lakhs with focus on key brands Ivory white (Radish), Indra (Capsicum), OH 2324(Okra)
- 25% of the directly serviced growers in the territory adopted the completed solutions for the crop
Business & Market Development Manager
SUMITOMO CHEMICALS INDIA PVT. LTD
09.2014 - 11.2015
- Achieved significant growth in the sales of key products
- Achieved growth in Dantop in Paddy Markets, Kotkapura, Muktsar in the territory
- Significant work for the Promotion of 'Lano' in cotton market
Sales & Marketing Executive Trainee
SHRIRAM BIOSEED GENETICS
04.2013 - 09.2014
- Achieved 140% of the budget with a sale of 7 MT of Avantika (Okra seed) and advance collection for the Same
Education
Post Graduate Diploma in Management - ABM
National Institute of Agricultural Extension Management
Bachelor of Science - Agriculture
Institute of Agricultural Sciences Banaras Hindu University
Skills
Sales & Field Marketing
Business Development
Channel Development
Operations Management
Analytical Thinking
Problem Solving
Leadership
Tolerant & Flexible
Strong Communication
References
- Ms. Rajib Deb, Regional Product Manager- Asia, HM Clause, Hyderabad, +91-9748073446
- Mr. Rajendra Tripathi, GM Strategic marketing & Digital transformation, Gharda Chemicals, Mumbai, +91-7768093007
Extracurricular Activities
Active Member and General Secretary at the Alumni Association at MANAGE during 2012-2015 Winner & Captain of Football Tournament organized at IBS, Hyderabad 2010 Participated in NSS camp (240 hrs.) at Varanasi, 2010-11 Active Participant in the Inter College Annual Sports Meet Represented school and college in various events in sports and other co-curricular activities.
Timeline
Area Marketing Manager
NICHINO INDIA PVT. LTD
10.2021 - 01.2023
Area Sales Manager
NICHINO INDIA PVT. LTD
06.2020 - 09.2021
Area Sales Manager
FMC INDIA PVT LTD
01.2018 - 03.2020
Sales Unit Lead
SYNGENTA INDIA PVT LTD
04.2016 - 12.2017
Business & Market Development Manager
SUMITOMO CHEMICALS INDIA PVT. LTD
09.2014 - 11.2015
Sales & Marketing Executive Trainee
SHRIRAM BIOSEED GENETICS
04.2013 - 09.2014
Bachelor of Science - Agriculture
Institute of Agricultural Sciences Banaras Hindu University
Zonal Sales Manager
INERA CROPSCIENCE PVT. LTD.
2 2023 - Current
Post Graduate Diploma in Management - ABM
National Institute of Agricultural Extension Management
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