Sayan Biswas
Siliguri,
Summary
Agribusiness professional, Based at Jorhat Territory (central Assam) with 5 years of experience in agri-input sales & marketing, Tea Estate visits, Club Meetings, and Small Tea Grower (STG) engagement in central Assam, lower Assam, Northbank & Barak Valley. Demonstrated expertise in building strong linkages with key corporate tea houses and customers, driving STG expansion, and strengthening BLA partnerships. Proven track record in key account handling, corporate house relationship management, and revenue growth through strategic market interventions. Skilled in engaging Tea estate managers, proprietary tea house owners , and fostering long term professional relationship, providing strategic advisory on crop protection, training delivery to STGs, and developing linkages with TRA, Teaboard that enhance smallholder profitability and long-term business sustainability.
Overview
5
5
years of professional experience
Work History
Customer Connect Manager
Bayer Crop Science Ltd.
06.2021 - Current
- Expanded Business across South Bank (Jorhat, Golaghat, sivasagar), Northbank & Barak valley in Assam ,driving adoption of Bayer Product portfolio, 195% revenue growth (₹109M in 2021 → ₹321M in 2024) in over all tea business.
- Registered and engaged 10,000+ STGs through structured onboarding and seasonal planning.
- Conducted monthly STG training programs and crop demonstrations, Zone specific Club meeting with tea estate managers, Field day, resulting in 180% growth in star product adoption (Oberon, Alanto, Decis).
- Developed BLA-STG Connection, engaging BLA to promote PPC approved chemicals with the support of TRA scientists and advisors.
- ₹143M sales growth in Roundup portfolio (+227%).
- Collaborated with field team to design business plans, schemes and monthly progress reports, supporting data-driven crop expansion strategies.
- Introduced new products (e.g., Alion Plus, Movento, Sivanto, Nativo), building sustainable market presence in tea and horticultural crops.
- Facilitated market linkage services for STGs and BLFs, improving profitability of distributer by 20–25%.
- Key Achievements:
- Increased Corporate Tea House sales by ₹212M in 3 years.
- Successfully collaborated with BLA by field team, strengthening collective tea grower business models.
- Achieving market share of 16%
Territory Sales Manager
Biostadt India Ltd.
08.2020 - 06.2021
- Managed agri-input sales across tea and horticultural crop segments in Upper Assam, achieving 100% of sales targets.
- Onboarded and supported 2,000+ STGs, enabling better access to crop-specific solutions.
- Organized 36+ field demonstrations and STG training programs to improve product awareness and adoption.
- Strengthened relationships with distributors and retailers, improving supply chain efficiency and customer retention.
- Collected field feedback and shared insights with technical teams for crop workflow planning and product positioning.
- Key Achievements:
- Delivered consistent sales growth within 10 months.
- Increased STG adoption of 'Maiden & Biozyme Tea' by 35% through training and market activation.
Education
MBA - Agri Business Management
URICM
Gandhinagar, Gujarat01.2020
B.Sc. - Horticulture
Sikkim University
01.2018
Skills
- Business development in tea estates
- STG Training Programs
- BLA Development & collaboration with TRA – Tea Board
- Market Linkage Services & Monetization
- Sales & Revenue Growth in Smallholder Segment
- Business Planning , Progress Reporting, Team Handling
- Territory Expansion
- Multilingual Communication (English, Hindi, Bengali, Assamese)
Languages
English
Hindi
Bengali
Assamese
Internship
Reserve Bank of India, Ahmedabad (2019)
Timeline
Customer Connect Manager
Bayer Crop Science Ltd.
06.2021 - Current
Territory Sales Manager
Biostadt India Ltd.
08.2020 - 06.2021
B.Sc. - Horticulture
Sikkim University
MBA - Agri Business Management
URICM
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