Sayani Roy

• Strategic event planning & execute BTL campaigns, promotional events, and new store launches, ensuring timely delivery and alignment with brand and business objectives.
• Drive brand activations across key markets to enhance brand visibility and customer engagement through on-ground and in-store experiences.
• Coordinate with vendors and agencies for seamless execution of all event-related activities—handling logistics, guest management, and post-event analysis.
• Manage marketing budgets, maintain spend trackers, and ensure cost-effective execution, with a strong ROI focus.
• Identify and generate leads by mapping customer touchpoints, and analyzing market and competitor activities.
• Collaborate with sales and business development teams to align marketing initiatives with regional business goals.
• Monitor and report campaign performance through regular trackers and reports, providing insights and improvement areas.
• Support local marketing efforts, adapting national strategies to suit regional needs based on store performance and market dynamics.

• Ensure consistent brand messaging across BTL activities, email/SMS campaigns, and promotional materials.
• Manage all store-level communications across cross-functional departments.
• Plan and execute marketing strategies for new store launches (SIS, COCO, SAS formats).
• Oversee offline marketing budgets—monthly, quarterly, and annually.
• Develop branding and positioning strategies for Netmeds Pharmacy.
• Enhance store ambiance and governance standards.
• Monitor competition and analyze market trends.
• Align sales and marketing efforts to boost brand visibility.
• Collaborate with L&D to design performance metrics and training structures.
• Set, track, and report on team goals.

• Manage and nurture relationships with key accounts.
• Negotiate order targets, margins, promotions, visibility, and POP materials.
• Develop and implement promotional calendars and key activities for each account.
• Ensure the execution of centrally agreed offers and campaigns at the outlet level.
• Monitor daily sales and profitability, and identify growth opportunities.
• Identify, acquire, and expand new key accounts.
• Drive growth within existing retail chains.

Key Achievements: Built strong client relationships as a sales fresher, contributing significantly to achieving sales targets. Revived the Pune market for Grover, which had been inactive for nearly two years, by driving successful market penetration as the regional in-charge.

• Coordinate with the Purchase team for POSM production and strategic allocation based on regional requirements.
• Manage end-to-end vendor coordination—from activity initiation to final payment.
• Lead branding initiatives for modern trade and retail outlets across India.
• Collaborate with creative teams to design trade marketing collaterals.
• Oversee the trade marketing budget, and maintain accurate expense tracking.
• Prepare and submit monthly reports: POS Tracker, Spend Tracker, and Pre/Post Activity Reviews.
• Liaise with principal partner brands (e.g., Remy Cointreau, Hardys, Kumala, Trapiche, Ruffino, etc.). For marketing activities in India.
• Submit monthly marketing reports to all principal companies.
• Develop and manage an annual social media marketing calendar for Sula Selections, in coordination with external agencies.

Key Achievements: Manage corporate marketing functions with a budget of ₹2 crore, covering POSM development, advertising, marketing collateral, and promotional activities. Automated the nationwide POSM management system in SAP, transitioning from a manual process to a streamlined digital workflow.

• Solely responsible for all marketing initiatives, from planning to execution.
• Lead BTL activities targeting residential societies and corporate hubs.
• Manage the production and strategic distribution of marketing collaterals.
• Coordinate with vendors throughout project lifecycles, including final payments.
• Handle social media and digital marketing efforts to boost brand visibility.

• Lead all marketing initiatives and movements for Q Shop across multiple regions.
• Manage the production and strategic allocation of marketing collaterals, ensuring feasibility and visibility.
• Oversee vendor coordination from campaign inception to final payments.
• Conceptualize and supervise branding for modern trade outlets across Maharashtra.
• Finalize brand communication content for Q product packaging and marketing materials.
• Coordinate BTL campaigns across Gujarat, the rest of Maharashtra, and Mumbai with multiple agencies.
• Handle media planning for print, TV, OOH, radio, and cinema.
• Manage Q's brand associations with events, film promotions, and high-profile parties.