Job Search Status
Open to workDesired start date:
Work Type
Full TimeLocation Preference
HybridOpen to relocation: Yes
Open To Work
Sayanti Dutta
Bangalore
Work Preference
Summary
Dynamic marketing professional with a proven track record at Amazon India, leveraging AI-driven strategies to enhance performance marketing. Expert in Google Ads and client relationship management, achieving a 2.1x increase in ROAS. Adept at driving revenue growth and optimizing campaigns, fostering strong client partnerships through effective communication.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Manager
Amazon India
10.2024 - Current
- Drove digital transformation and rebranding for Amazon Hub Delivery; achieved 115% conversion growth and improved CVR by 27% through CRO and landing page optimization.
- Improved CTR by 38%, reduced CPL by 42%, and increased ROAS by 2.1x through audience optimization, automation, and data-led targeting.
- Scaled qualified leads by 3x using AI-assisted optimization, funnel segmentation, and high-intent strategies.
- Led AI-driven digital marketing campaigns across Google Ads, YouTube, and Meta, implementing full-funnel tracking to optimize performance.
- Executed comprehensive AI-supported SEO strategy that boosted organic traffic by 65% and generated 40% more organic leads in 6 months.
- Directed 360 marketing initiatives across 115+ cities, integrating offline-to-online conversion tracking to enhance campaign effectiveness.
Lead Account Strategist Manager
Inmobi Technology Services Private Limited
Bangalore
12.2019 - 10.2024
- Exceeded quarterly revenue targets of $3MN by effectively managing a portfolio of over 200 accounts from the US and India regions.
- Managed client relationships to drive sales and revenue growth across digital advertising channels, including Bing, Google Ads, LinkedIn ads, and Meta Ads.
- Acted as the primary point of contact for key client accounts, including high-profile brands such as American Express, Myntra, and IKEA, ensuring high levels of customer satisfaction and retention.
- Led client meetings and training sessions for agencies and new hires, mentoring team members to achieve sales objectives and enhance service delivery.
Account Manager- Google Ads
HCL Technologies
Hyderabad
07.2018 - 08.2019
- Managed client relationships to ensure satisfaction and retention.
- Achieved user satisfaction rating of 4.9/5.0 by logging and monitoring ticket status to ensure timely, quality resolution of issues.
- Supported account managers and end clients by resolving queries and concerns related to Microsoft Advertising account and tools.
- Coordinated project timelines with cross-functional teams for seamless execution.
- Developed and delivered presentations to clients on service offerings.
Client Google G Facebook
Genpact
Hyderabad
04.2016 - 07.2018
- Optimized PPC campaigns to enhance performance for small business accounts.
- Collaborated with Facebook Ad Policy Team to ensure compliance and improve ad quality.
- Researched and identified new AdWords clients to expand market reach.
Digital Marketing Executive
Techshu Consultant Pvt. Ltd
Kolkata
02.2015 - 01.2016
- Managed live campaigns to meet contractual obligations (CPA, CPC, and CPM); reviewed campaign performance metrics and recommended optimizations to the customer in partnership with sales reps.
- Developed and executed digital marketing strategies for diverse client projects.
- Managed social media accounts, enhancing brand visibility and engagement online.
- Conducted keyword research to optimize SEO content for various platforms.
Education
PGDM - Business Analytics
IIM Vishakhapatnam
Vishakhapatnam01.2024
Post Graduate Diploma - Advertising & Marketing Communications
North Point Centre of Learning
KhandalaBachelor of Science - Mass Communication & Advertising
Asian School of Media Studies
New DelhiSkills
- Google Ads
- Meta Ads
- Performance marketing
- AI marketing
- campaign management
- Data Analysis
- Revenue growth
- AI marketing tools
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Word
- Client management
- Client Communication
- Training
- Communication Skills
- AI marketing tools
Certification
Google AdWords (Search, Display, Video, Shopping, Apps)
Accomplishments
- Got the real star award for continuously for three quarters (2020-2021) at Inmobi.
- James Bond Award for Q2 2022.
- Super Star of Team award - Helped the entire team in different component.
- Best Performer of FY2018 Q2 in HCL.
- Got silver and bronze medal for top performer in Genpact.
- Received gold medal in graduation for the academics.
Languages
- Hindi
- Bengali
- English
- Hindi
Timeline
Marketing Manager
Amazon India
10.2024 - Current
Lead Account Strategist Manager
Inmobi Technology Services Private Limited
12.2019 - 10.2024
Account Manager- Google Ads
HCL Technologies
07.2018 - 08.2019
Client Google G Facebook
Genpact
04.2016 - 07.2018
Digital Marketing Executive
Techshu Consultant Pvt. Ltd
02.2015 - 01.2016
PGDM - Business Analytics
IIM Vishakhapatnam
Post Graduate Diploma - Advertising & Marketing Communications
North Point Centre of Learning
Bachelor of Science - Mass Communication & Advertising
Asian School of Media Studies