Sayujya Raj Singh
Bengaluru,KA
Summary
Dynamic and results-driven individual with a strong background in agribusiness and extensive experience in category management, sales growth, PnL Management & vendor relations. Currently spearheading the Pulses, Salt, and Sugar categories at Zomato Hyperpure Pvt. Ltd. I have consistently achieved exceptional sales performance, and strategic improvements in pricing and profitability. My analytical skills, coupled with a proactive approach to market trends and consumer preferences, enable me to drive operational efficiency and foster sustainable vendor partnerships. With a proven track record of exceeding targets and enhancing product availability, I am committed to delivering impactful results in fast-paced environments.
Overview
4
4
Certifications
5
5
years of professional experience
Work History
Assistant Category Manager - (Pulses)
Swiggy Assure
02.2026 - Current
- Collaborated with suppliers to negotiate pricing and optimize inventory management.
- Evaluating commodity price trends to secure positions to help boost margins and sales
- Established private label and advocated for sales and marketing efforts, resulting in 30% of total sales.
- Achieved 100% increase in category sales by executing strategic pricing, refining assortment, and elevating visibility.
- Improved category margins from 2.7% to 4.5%
- Target planning and PnL ownership
- Executed competitor analysis to optimize positioning and pricing strategies.
- Developed strong relationships with vendors, leading to better product availability and improved negotiation power.
- Optimized product assortment by regularly reviewing sales performance and making data-driven decisions on SKU additions or discontinuations.
Senior Category Associate-(Pulses, Salt & Sugar)
Zomato Hyperpure Pvt. Ltd.
11.2023 - 02.2026
- Led procurement and category operations in 10 cities for pulses, salt, and sugar while maintaining cost efficiency, quality, and supply reliability.
- Initiated new business vertical for pulses and sugar via partnerships with processors, propelling category expansion and increasing overall profitability.
- Expanded pulses category from 350 to 600 + tons with margin improvement from ₹8/kg to 11/kg by optimizing purchase costs and strategic client partnerships, resulting in doubling rupee gross margin (RGM) and establishing new 200-ton business vertical through processor partnerships.
- Enhanced margins for Salt and Sugar by reducing purchase costs through strategic vendor negotiations, cost analysis, and partnerships—improving profitability from ₹3/kg to ₹5/kg and doubling rupee gross margins (RGM).
- Expanded and diversified vendor base by onboarding multiple new suppliers, ensuring competitive pricing and reduced dependency on limited sources.
- Implemented efficient purchasing processes to balance inventory turnover with demand planning, improving operational efficiency across category.
Assistant Category Manager
Reliance Retail Limited
05.2022 - 09.2023
- Consistently delivered Net GM > 18%
- Consistently overachieved monthly targets >100%
- Achieved 107% of sales target and 139% of Net GM target for the period of April '23-July '23
- Successfully reduced loss from 12% to 6.6% during the period of April '23 – July '23
- Continuously monitoring of market and competitorsto understand industry landscape, consumer preferences, and competitive trends.
- Engaging in monthly and weekly assortment planning with procurement team
- Spearheaded monthly and weekly sales forecasting process for each SKU
- Implemented robust inventory management practices at stores to minimize losses and maximize sales
Intern
Zomato Hyperpure Pvt. Ltd.
10.2021 - 11.2021
- Conducted product sampling on variety of vegetables, including leafy greens, root vegetables, cucumbers, etc., to assess effectiveness of different packaging materials, ensuring optimal quality and freshness.
- Investigated and provided advice on implementation of biodegradable packaging options for vegetables. i.e BOPP Bags & MAP
- Engaged in supplier visits, collecting samples of various packaging materials to conduct thorough testing and evaluation.
Sourcing Intern
Supr Infotech Solutions Pvt Ltd. (SuprDaily)
06.2021 - 07.2021
- Developed a comprehensive understanding of the company's sourcing and procurement processes.
- Oversaw onboarding of 20+ vendors and tracked their performance.
- Evaluated vendor quotes for accuracy and price competitiveness.
- Monitored supplier performance, delivery schedules, and quality control standards.
- Efficiently managed immediate supplies to maintain consistently high fill rate and ensure uninterrupted product availability.
- Successfully conducted negotiations with vendors, achieving high-quality products at competitive prices
Education
PGDM - Agri Business Management
National Institute of Agricultural Extension Management, MANAGE
Hyderabad03-2022
B.Sc (Hons.) - Agriculture
Sam Higginbottom University of Agriculture, Technology And Sciences, SHUATS
Prayagraj05-2020
HSC - CBSE
Bethany Convent Senior Secondary School
Prayagraj03-2015
SSC - CBSE
Bethany Convent Senior Secondary School
Prayagraj03-2013
Skills
Strategic planning
Negotiation
Market analysis
Merchandising
PnL Management
Category development
Microsoft Excel
Vendor management
Assortment planning
Inventory management
SQL reporting
Demand forecasting
Cross-functional coordination
Accomplishments
- Received the prestigious 'Best City Award' for effectively establishing the brand and ensuring consistent delivery of KPIs - 2022-23
- Achieved 107% of sales target and 139% of Net GM target for the period of April '23-July '23
- National Finalist in Krishi Chanakya Khoj - A Social Idea - 2020
- National Finalist in Krishi Chanakya Sushod - A Case Study - 2020
- Business idea was recognized at the 'Art of Elevator Pitch' organized by EXIMIUS-IIM Banglore
Certification
Financial Analysis, Valuation, & Risk Management, 06/2023
Timeline
Assistant Category Manager - (Pulses)
Swiggy Assure
02.2026 - Current
Senior Category Associate-(Pulses, Salt & Sugar)
Zomato Hyperpure Pvt. Ltd.
11.2023 - 02.2026
Assistant Category Manager
Reliance Retail Limited
05.2022 - 09.2023
Intern
Zomato Hyperpure Pvt. Ltd.
10.2021 - 11.2021
Sourcing Intern
Supr Infotech Solutions Pvt Ltd. (SuprDaily)
06.2021 - 07.2021
SSC - CBSE
Bethany Convent Senior Secondary School
HSC - CBSE
Bethany Convent Senior Secondary School
B.Sc (Hons.) - Agriculture
Sam Higginbottom University of Agriculture, Technology And Sciences, SHUATS
PGDM - Agri Business Management
National Institute of Agricultural Extension Management, MANAGE