Selvi Salini Behera
Gurgaon
Summary
Accomplished management professional adept at building high-performing teams. Proven ability to drive cross-functional collaboration and implement innovative solutions to complex business challenges. Committed to delivering results that exceed expectations while maintaining a focus on continuous improvement and sustainable growth.
Overview
10
10
years of professional experience
Work History
Senior Manager
IPG Mediabrand
Gurgaon
11.2021 - Current
- Managed business planning and investment strategies for ITC at IPG Initiative.
- Oversaw end-to-end campaigns for MG Motors and Carlberg's, ensuring alignment with objectives.
- Developed brand narratives that supported overall business vision and marketing goals.
- Provided regular updates on campaign performance and conducted detailed reviews.
- Implemented media planning initiatives to promote cross-functional collaboration.
- Resolved escalations and devised solutions for campaign execution challenges.
- Trained and mentored teams to enhance efficiency and foster collaboration.
- Collaborated with upper management on process improvements and innovative strategies.
Senior Business Executive
GroupM (Essence)
Gurgaon
10.2018 - 10.2021
- Served "Google" as a client where I handle Google Search, Google Pay & Google assistant.
- Work on media plans, media updates, competition tracking, weekly updates, monthly updates, and post-evaluation reports, mid-campaign weekly updates
- Produced weekly updates, monthly reports, and post-evaluation analyses to assess campaign performance.
- Conducted mid-campaign evaluations to optimize ongoing strategies.
Senior Media Executive
Dentsu Aegis Network (Carat Media)
Gurgaon
06.2016 - 09.2018
- Involved in the creation and delivery of media plans for Mother Dairy & Mondelez Inc
- Got fast track promotion from Management trainee to Senior Media Executive
- Hands-on experience of working on various software such as BARC, MAP, RAM, & IRS
Education
Advance Certification course - Digital Marketing
UPGRAD Online (MUDRA INSTITUTE OF COMMUNICATION)
Ahmedabad, GJ2023
Master of Business Administration - Marketing
IILM GRADUATE SCHOOL OF MANAGEMENT
GREATER NOIDA2016
Skills
- Media Planning
- Media Strategy
- Media mix optimization
- Campaign Planning
- Budget Management
- Reach & Frequency
- GRPs / TRPs
- Audience Targeting
- Competitive analysis
Timeline
Senior Manager
IPG Mediabrand
11.2021 - Current
Senior Business Executive
GroupM (Essence)
10.2018 - 10.2021
Senior Media Executive
Dentsu Aegis Network (Carat Media)
06.2016 - 09.2018
Advance Certification course - Digital Marketing
UPGRAD Online (MUDRA INSTITUTE OF COMMUNICATION)
Master of Business Administration - Marketing
IILM GRADUATE SCHOOL OF MANAGEMENT