KIRTHAN MUNDANDA
Bangalore
Summary
13+ years of expertise in driving revenue growth through creative and innovative marketing strategies in Digital marketing ecosystems such as Marketing Automation, Programmatic Advertising, Affiliate Marketing in Fintech, Ecommerce & Market Research Industry,
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Manager
SHRIRAM FINANCE
12.2022 - Current
- Marketing Automation: Achieved improved customer engagement through effective implementation of marketing automation solutions using Netcore and Mo engage. Drove successful campaign execution that enhanced lead conversion rates. Delivered streamlined processes that increased overall marketing efficiency.
- Programmatic Advertising: Managed DV360 platform and tools to automate media buying and improve audience reach.
- Affiliate Marketing: Analyzed affiliate performance metrics and adjusted campaigns to maximize effectiveness and improve partnerships.
Account Manager
INVOLVE ASIA
03.2019 - 11.2022
- Affiliate Marketing: Managed a diverse portfolio of premium clients globally, with a focus on branding and performance marketing initiatives across SEA, the Middle East, and India catalyzing business expansion through marketing innovations and transformative growth
Publisher Manager
DGMAX INTERACTIVE
03.2016 - 03.2019
- Affiliate Marketing: Conducted comprehensive market analysis to tailor affiliate marketing campaigns for publishers in Europe and both North and South America.
Business Development Manager
ADSIZZLER MEDIA PVT. LIMITED
05.2015 - 02.2016
- Affiliate Marketing: Executed in-depth market analysis to customize affiliate marketing campaigns for clients across India
Senior Media Buyer
BORDERLESS ACCESS PVT. LTD.
04.2013 - 05.2015
- Affiliate Marketing: Analyzed market trends and consumer behavior to enhance affiliate marketing initiatives for survey products in Europe and the USA.
Education
MBA - Marketing
M.S. Ramaiah Institute of Management (MSRIM)
01-2013
Bachelor’s Degree - undefined
Peoples Education Society (PES College)
01-2011
Skills
- Campaign Management
- Business Development
- Brand Positioning
- Media Planning
- Pricing & Negotiation
- Publisher Acquisition
- Vendor Management
- Client Relationship
- Budgeting
- Customer Retention
- Analytical Thinking
- Stakeholder Management
- Competitive Analysis
- People Management
Certification
- Certified in Google Ads Display and Search, Meta Ads, DV360 Programmatic Advertising, GA3 & GA4 Analytics, Adobe Analytics and Google Tag Manager (GTM).
- Proficient in Automation with certifications in Mo Engage and Netcore, as well as Appsflyer Campaign Management.
- Accredited in Impact Radius for Affiliate Marketing and completed an NLP Leadership Program certification.
Timeline
Senior Manager
SHRIRAM FINANCE
12.2022 - Current
Account Manager
INVOLVE ASIA
03.2019 - 11.2022
Publisher Manager
DGMAX INTERACTIVE
03.2016 - 03.2019
Business Development Manager
ADSIZZLER MEDIA PVT. LIMITED
05.2015 - 02.2016
Senior Media Buyer
BORDERLESS ACCESS PVT. LTD.
04.2013 - 05.2015
Bachelor’s Degree - undefined
Peoples Education Society (PES College)
MBA - Marketing
M.S. Ramaiah Institute of Management (MSRIM)