Summary
Overview
Work History
Education
Skills
18 Yrs Experience
Awards
Personal Information
Disclaimer
Timeline
Generic
Senthil Kumar Natarajan

Senthil Kumar Natarajan

Hosur

Summary

  • Sales and business leader with over a decade of high-impact performance at AbbottVascular, driving sustained growth and market leadership in interventional cardiology. Known for consistently delivering >100% year-on-year on primary and secondary, Consistent - High revenue contributor in pan india, while playing a pivotal role as a key stakeholder in Karnataka’s business operations.
  • Currently leading Sales operations, including direct and distributor-driven business models, with full ownership of primary and secondary sales, inventory planning and management, Stock and Sale, and claims. Successfully managing a network of distributors while ensuring optimal stock positioning and seamless supply chain execution.
  • Driving pan-India direct sales for Narayana Health (Narayana Hrudayalaya), one of India’s largest healthcare providers, strengthening strategic partnerships and expanding high-value therapy adoption across key accounts.
  • An effective people leader managing a hybrid team of direct and third-party professionals, focused on coaching, performance management, and capability building across therapy knowledge, sales execution, and field activities. Recognised for developing talent pipelines and fostering a high-performance culture.
  • Combines strong commercial acumen with deep clinical engagement, contributing to complex case support and advanced therapy adoption, while actively participating in global platforms to bring best practices into regional execution. A strategic thinker with a hands-on approach, committed to driving business excellence, operational efficiency, and long-term stakeholder value.

Overview

19
19
years of professional experience

Work History

Area Sales Manager

Abbott Healthcare Pvt Ltd
Bangalore
02.2016 - Current
  • Progressed through roles: Territory Manager (2016) → Key Accounts Manager (2019) → Area Sales Manager (2022–Present), reflecting strong leadership and sustained results.
  • Delivered consistent >100% year-on-year sales achievement over 10 years; recognised as one of the highest revenue contributors in Karnataka.
  • Led business development and key account management, executing strategic sales initiatives that expanded market share across the region.
  • Managed portfolio of Drug Eluting Stents, Balloon Dilatation Catheters, Guidewires, Imaging & Physiology systems (OCT & FFR), and OP (Orbital Atherectomy) for Calcium Management, driving sales and market penetration.
  • Led capital equipment (Capex) sales, successfully installing 9 OCT consoles across Karnataka, driving adoption of advanced imaging technologies.
  • Trained, mentored, and onboarded new team members, fostering a high-performing sales and clinical support team.
  • Supported clinical and procedural Case support in over 200 OCT and FFR cases.
  • Conducted and supported case-based learning sessions and therapy education programs for healthcare professionals.
  • Regular participant in national and international conferences, workshops, and advanced therapy training programs, staying at the forefront of interventional cardiology innovations. (TCT USA, CCT JAPAN, EURO PCR FRANCE, C3 USA, CTO WORKSHOP JAPAN, IMAGING WORKSHOP AT QUEEN MARY HOSPITAL HONGKONG INDIA LIVE, CHIP CTO, CSI-NIC, CHIP INDIA SUMMIT, IJCTO, IPCI & SCIP)

Territory Sales Manager

St Jude Medical India Pvt Ltd
12.2012 - 02.2016
  • Managed territory sales for St Jude Medical India Pvt Ltd in Cardiac Surgery Division.
  • Covered Tamil Nadu and Sri Lanka, overseeing Heart Valves business operations.
  • Cardiac Surgery Division

Business Manager

Cipla Ltd.
04.2008 - 12.2012
  • Promoted to Business Manager on 1st December 2010, assuming greater leadership responsibilities.
  • Managed product portfolio in cardiovascular segment at Cipla Ltd, ensuring alignment with market needs.
  • Served as Territory Manager, overseeing sales and operations from April 2008 to November 2010.
  • Cardiovascular Segment

Customer Service Representative

Ceequence Technologies Pvt Ltd
06.2007 - 04.2008
  • Served as Customer Service Representative at Ceequence Technologies Pvt Ltd, an international BPO, delivering support to clients and resolving inquiries efficiently.
  • An International BPO Industry

Education

M.B.A - Marketing

Madras University
01-2010

B.SC. - Visual Communication

S.R.M Arts & Science College
Kattankulathur, Chennai
01-2007

HSC - Tamil Nadu State Board

St. Joseph’s Matriculation Hr Sec School
Hosur
01-2004

SSLC - Central Board Syllabus

Asian Christian High School
Jeemangalam, Hosur
01-2003

Skills

  • Business development
  • Sales strategies
  • Capital equipment sales
  • Key account management
  • Revenue growth strategies
  • Brand development
  • Profit and loss understanding
  • Sales forecasting
  • Target achievement
  • Revenue growth
  • Deal negotiation
  • Competitive positioning
  • Market and competitive analysis
  • Competitor analysis
  • Process optimisation
  • Cross-functional collaboration
  • Team leadership
  • Customer relationship management systems
  • Results-Oriented mindset
  • Decision-Making authority
  • Ability to present the company
  • Product training
  • Process optimization
  • Customer relations

18 Yrs Experience

  • Customer Service Representative at Ceequence Technologies Pvt Ltd, 11th June 2007 to 14th April 2008 (10 Months),
  • Business Manager at Cipla Ltd., 15th April 2008 to 5th December 2012, (4 Years & 7 Months)
  • Territory Sales Manager at St Jude Medical India Pvt Ltd, 10th December 2012 to 28 Feb 2016(3 Years & 2 Months)
  • Area Sales Manager at Abbott Health care PVT Ltd - Vascular Division, 29th February 2016 till present.(10Yrs and 2 Months)

Awards

Awards Recognitions in Abbott Vascular

Year 2016 : Territory of the Year
Year 2017 : AV Crusader Award
Year 2018: President Club Award (one of the Prestigious awards in Abbott Vascular, held at Hawaii Islands)
Year 2018 : Territory Of The Year at Macau
Year 2018 : Extra Mile Award
Year 2019 : Top Gun Award ( Prestigious award in Abbott)
Year 2021 : Employee of the Quarter Awards (Asia Pacific Award)
Year 2023 : GM Award – Sales 2023 (One of the Prestigious Awards in Abbott)

CIPLA
Year 2009:

  • Launched Cardiac Critical care division in India, which deals with Interventional cardiologists.[Eptifibatide].
  • Was recognised as a No.1 performer pan India for achieving the sales of 100 vials
    Year 2011:
  • Based on my team handling and leadership quality, I was promoted as a Business Manager in Cipla Ltd and was handling a span of control of 5 people. [Team Vitalis – Cardio Vascular Division of Cipla].

St Jude Medical

Year 2013:

  • Awarded as Best Performer in selling a premium segment Heart Valve called Trifecta. With maximum new Implanters in PAN Indian.
  • New Product called Regent Flex Cuff a premium segment Mechanical Heart Valve was launched on November 2013. I have got the 1st Implant of the Valve in India from Apollo Hospitals Chennai by Dr.Girinath the Chief of Apollo CVTS Dept. And Tamil Nadu was the only Territory which had maximum Implants in 2013.

Year 2014:

  • This year I was awarded for the highest sales in a New Product ‘Regent Flexi Cuff’.

Personal Information

  • Passport Number: Z6750827
  • Father's Name: Mr. B.K. Natrajan

Disclaimer

I hereby declare that the above information is true to the best of my knowledge.

Timeline

Area Sales Manager

Abbott Healthcare Pvt Ltd
02.2016 - Current

Territory Sales Manager

St Jude Medical India Pvt Ltd
12.2012 - 02.2016

Business Manager

Cipla Ltd.
04.2008 - 12.2012

Customer Service Representative

Ceequence Technologies Pvt Ltd
06.2007 - 04.2008

M.B.A - Marketing

Madras University

B.SC. - Visual Communication

S.R.M Arts & Science College

HSC - Tamil Nadu State Board

St. Joseph’s Matriculation Hr Sec School

SSLC - Central Board Syllabus

Asian Christian High School
Senthil Kumar Natarajan