Shacheepati Nath
New Delhi
Summary
Results-driven medical device sales leader with 14 years of experience across interventional, critical care, and capital equipment businesses. Strong exposure to cardiology-aligned ecosystems, including cath labs, intensivists, and high-dependency care environments. Proven ability to drive clinical adoption, manage key accounts, and close high-value deals through KOL engagement and procedure-based selling.
Overview
17
17
years of professional experience
Work History
Sr. Area Sales Manager
Erbe Medical
New Delhi
08.2024 - Current
- Driving business for advanced energy platforms for Emerging market across Delhi NCR.
- Leading clinical adoption and procedure-based selling, demonstrated and supported advanced procedures (e.g., POEM, ESD), enabling faster technology acceptance and clinical confidence.
- Developed KOL engagement strategies to manage capital equipment sales cycle end-to-end.
- Generated new business by penetrating untapped accounts and converting competitor installations
- Collaborated with cross-functional teams (marketing, service, clinical specialists) to ensure high utilization and repeat consumable business.
- Built strong pipeline through CME programs, workshops, and hands-on training sessions.
Area Sales Manager
Teleflex
New Delhi
08.2016 - 07.2024
- I joined Teleflex as a Product Specialist and was quickly promoted to Area Sales Manager for delivering strong performance within the first year.
- I consistently exceeded Teleflex-Interventional business annual targets for the Northern region by developing sales strategies, building relationships with key opinion leaders, analyzing sales data, identifying new accounts, and providing accurate sales forecasts.
- Managed portfolio aligned with interventional cardiology, critical care, and vascular access segments.
- I received several recognition awards, including the Star of the Year award twice, APAC President Club Award, and the Individual Extra Miler Award, for my contributions towards Teleflex- Interventional business.
Tech Sales Executive
Laerdal Medical
New Delhi
03.2013 - 07.2016
- I exceeded annual business AOP with strategic sales and marketing plans that caused a 25% increase in sales revenue by double digits.
- Building robust relationships with KOLs and decision-makers led to a 30% increase in hi-end skill lab adoption and 40% product awareness from CMEs/workshops.
- Met infrastructure requirements for projects.
Customer Support Engineer
Anaecon India
New Delhi
10.2011 - 02.2013
- Started my career with direct customer facing role.
- Impacting the quality of life of the patients by my efforts was enriching and career defining experience.
- Handled pre-sales and post-sales responsibilities of the Anesthesia, Respiratory & Critical Care business for the North and East Regions, resulting in a 45% increase in sales revenue.
- I achieved a 45% increase in revenue, a 75% lead-to-order conversion rate, launched a successful product line, increased customer satisfaction ratings by 50%, and achieved a 20% increase in repeat business.
- My introduction of a CRM system and targeted marketing campaigns led to a 25% increase in brand awareness and 35% more inquiries/leads.
- I was Salesperson of the Year and developed a high-performing sales team, resulting in a 60% increase in productivity and 25% increase in profit.
Summer Intern - Biomedical Engineering
Apollo Diagnostics
Varanasi
05.2009 - 06.2009
- As a Biomedical Equipment Technician, I developed and executed preventive maintenance programs for medical equipment, conducted initial testing of new equipment, provided support for installations and repairs, and kept accurate records.
Winter Intern - Embedded systems Engineering
Zebros Electronics
Chennai
11.2008 - 12.2008
Education
Master of Business Administration -
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Mumbai, IndiaB. Tech - BioMedical Engg
SRM University
Chennai, IndiaSkills
- Capital Equipment/ Consumables Sales
- Cath Lab / Interventional OT Ecosystem Exposure
- KOL Management
- Clinical Application Support
- Tender & Institutional Sales
- Strategic Account Management
- Procedure-Based Selling
- Sales Forecasting & Pipeline Management
Hobbies and Interests
- Reading
- Traveling
- Bike Riding
- Fitness
- Photography
Projects
- Successful execution of HLL-IABP project for PMSSY 2023.
- Successful execution of DGAFMS-IABP project 2022.
- Successful execution of HLL-Trunkey project for Uttarakhand Govt. 2019-20.
- Successful completion of 4 Hi-end skill lab projects- 2012.
- Successful execution of WBMSC project- 2011.
Awards
- 100% achiever award - Erbe India
- Star Of the Year - Teleflex Medical
- APAC President Club Award - Teleflex Medical
- Individual Extra Miler Award - Teleflex Medical
Languages
- English
- Hindi
- English
Languages
English, Hindi
First Language
Timeline
Sr. Area Sales Manager
Erbe Medical
08.2024 - Current
Area Sales Manager
Teleflex
08.2016 - 07.2024
Tech Sales Executive
Laerdal Medical
03.2013 - 07.2016
Customer Support Engineer
Anaecon India
10.2011 - 02.2013
Summer Intern - Biomedical Engineering
Apollo Diagnostics
05.2009 - 06.2009
Winter Intern - Embedded systems Engineering
Zebros Electronics
11.2008 - 12.2008
Master of Business Administration -
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
B. Tech - BioMedical Engg
SRM University