Shagun Tiwari
Gurugram
Summary
Highly skilled Marketing Automation Specialist with in-depth knowledge of crm integration, marketing campaign management and database administration. Strengths lie in leveraging CRM platforms to optimize marketing strategies, increase conversion rates and enhance customer engagement. Noteworthy contributions include developing innovative automation workflows that have significantly improved business processes and boosted overall productivity.
Overview
4
4
years of professional experience
Work History
Marketing Automation Specialist
Digital Web Analytics and Optimization
Gurugram
02.2021 - Current
- Seamlessly integrated marketing automation tools (CleverTap, MoEngage, Marketo) with websites, mobile apps, and third-party applications.
- Successfully integrated various channels, such as app push, web push, and in-app messaging, for comprehensive customer engagement.
- Developed sophisticated customer journeys using liquid tags, product catalogs, and advanced personalization techniques.
- Strategically enhanced user retention and conversion rates through data-driven campaigns and targeted messaging.
- Established effective communication channels, including email, SMS, and WhatsApp, to nurture customer relationships.
Education
B.Tech - Computer Science
Chandigarh University
Mohali, Punjab07-2021
Skills
- CleverTap
- MoEngage
- Marketo
- CRM Integration
- Customer Segmentation
- Email Marketing
- Multichannel marketing
- Python/Java/C
- SQL
- Campaign Management
Languages
Hindi
First Language
English
Proficient (C2)
C2
Timeline
Marketing Automation Specialist
Digital Web Analytics and Optimization
02.2021 - Current
B.Tech - Computer Science
Chandigarh University
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