Shailendra Tripathi
New Delhi
Summary
Hands-on experience in marketing and brand development for multiple sectors. Competency to blend technology, consumer insights and market trends into proposition that either build brand equity or propel customer growth. Demonstrated ability identify the potential market opportunities & to seize the maximum benefits out of the same. Positive attitude and belief in in-depth analysis and planning before execution. Influential, convincing and effective communication skills. Team worker and player, fast learner & analytical mindset. Business Development Manager skilled in growing sales and improving stakeholder relations. Strategically-minded in capturing new business and leveraging dynamic market opportunities. Accomplished in exceeding targets with results-driven approach.
Overview
19
19
years of professional experience
Work History
Sr. Marketing Manager
M/s OFB TECH PVT LTD
Gurugram, Haryana
09.2022 - Current
- Looking after Aluminium Extrusion, Billets, Aluminium Sheets sales and purchase
- Building relationship with Prospective Clients
- Well connected with IDA’s in region, well connected with them socially at events/Exhibitions
- To initiate, buildup, and develop successful supply relationships for products among all project clients in the area
- To provide solutions to project customers with an effective coordination with the design team
- To manage Key accounts personally and establish long standing relationships with architects, interior designers, developers, builders, interior contractors for a approval of products till execution
- Maintain Consistence Contact with existing clients
- Generates sales funnel on monthly basis
- Manage Sales Pipeline
- Analyze market and establish Competitive advantages
- Implements indicators, establish sales projection, produce sales reports, revise orientations and strategies, as needed to achieve objectives
- Offer solutions to customers, new dye development in line with their vision and specifications
- Travelling PAN India to meet new customers and for market research.
Buisness Development Manager
M/s ETRELUXE INDIA PVT LTD
04.2018 - 08.2022
- Responsible for overseeing NOLTE and LUBE Brand Kitchens in the Delhi and NCR region, with additional experience working with Cortizo and Garofoli.
- To generate an awareness amongst the market influencers such as architects’ designers/ end consumers/ PMCs etc… about the company product portfolio as well as the strengths of the company
- To generate inquiries through various channels and to follow those inquiries till closure and post closure as well in case of retail & projects
- To maintain relationships with the industry influencers by providing prompt support, information and guidance about the well-suited products as per market conditions
- To conduct regular meetings with architects/ designers/ PMCs to keep updating them about new offerings so as to maintain a consistent relationship with them
- To analyze the inquiries, contacting the customers
- Understanding their complete requirement, coordinate with designers to get an output for the client and to present the company’s response to the requirement in a confident and engaging manner
- To gain ample knowledge about the company’s product portfolio to be able to explain the same at the client in confident manner and to be able to resolve their queries/ concerns effectively
- To work effectively as per the targets allocated by generating a working strategy for daily basis evaluating the tasks to e achieved and the success ratio of meetings on daily basis
- To maintain accurate and complete database for the architects/ clients/ inquiries/ sales funnel/ sales records etc… on the shared database – as directed by the company
- To attend the events related to the industry and business vertical and to e able to generate more inquiries from such events
- To keep a track of all the vents from the inquiry generation stage to the closure of the deal with client – logistic/ deliveries/ payments as well as feedback forms filled by the client
- To be able to up sell to an existing client by reminding them about our other verticals as well from time to time
- To resolve customer complaints by investigating problems, developing solutions, preparing reports and making recommendations to management
- A wide degree of creativity and latitude is expected.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Delivered services to customer locations within specific timeframes.
Assistant Marketing manager
M/s BANCO ALUMINIUM LTD
04.2013 - 03.2018
- Getting the Forecast & monthly orders from the customers
- Regular visit to architects and consultants
- Market survey in Builders and construction companies Preparing Sales Plan & achieving the targets Follow up of customers for getting timely payments
- Involved in Supply chain activities Visiting Customer end for quality issues
- Involved in new business development
- Checking Warranty issues of customers
- Follow up for getting timely C forms.
- Successfully managed multiple vendor relationships including agency partners, freelance designers, and technology providers ensuring timely delivery of assets necessary for marketing initiatives.
- Analyzed market trends and competitor activities to inform marketing decisions and capitalize on opportunities.
Marketing & Sales Executive
M/s J.K & Company
04.2008 - 03.2013
- The company is involved in the production & marketing of the sheet metal components currently serving some known clients such as Sonalika, Indofarm, Standard Tractor, Action Construction Equipment ,Indian railways etc… The job responsibilities includes taking care of the marketing operations for the clients & ensuring the timely delivery with the quality standards.
Marketing & business operations executive
Faridabad Bolt Tight Industries Ltd.
02.2005 - 03.2008
- Worked as a marketing & business operations executive taking care of their Indian Railways & Indian Defence marketing & production functions
- To look after the work related to the registration formalities of the organization with individual Railway units & approval of the products related to various RDSOs
- To look after the material procurement activities for the Railways account vis-à-vis e- tendering systems and rigorously following up to arrange the release of the PO for the organization
- To rigorously follow up with the consignees for the acceptance/ suitability of the materials & arranging for the receipt note through the consignee against the material supply
- To follow up with the inspecting authority – RITES/ RDSO for arranging the material inspection in the premises prior to the dispatch of the materials as per the IRS conditions of the Railways contract
- To follow up with the paying authority of railways for the realization of the 95% & 5% payment ratios.
- Fostered a culture of innovation that led to the development of several successful new product offerings.
- Oversaw mergers and acquisitions activities contributing significantly to overall company growth.
Education
Bachelors Of Business Administration -
Diploma in Export and Import Management - undefined
Skills
Key Account Management
Sales & Marketing
Strategic Planning
Revenue Enhancement
Strong Client/Vendor Relationships across at various levels across departments
Product Marketing
Product Management
Other Details
Mr. D.N. Tripathi, Married, Male, Indian, 12/31/1984, English, Hindi
Profile Synopsis
Proactive, dynamic and result-oriented professional with relevant experience into Marketing & sales operations. Team Player with the acumen of being an individual contributor and a strong track record to withstand work pressures; deliver assignments within specified time frame in a fiercely competitive environment without compromising on quality benchmarks.
Timeline
Sr. Marketing Manager - M/s OFB TECH PVT LTD
09.2022 - Current
Buisness Development Manager - M/s ETRELUXE INDIA PVT LTD
04.2018 - 08.2022
Assistant Marketing manager - M/s BANCO ALUMINIUM LTD
04.2013 - 03.2018
Marketing & Sales Executive - M/s J.K & Company
04.2008 - 03.2013
Marketing & business operations executive - Faridabad Bolt Tight Industries Ltd.
02.2005 - 03.2008
IMTS - Bachelors Of Business Administration,
FTDC - Diploma in Export and Import Management,