SHAMSHER JANG
KEY ACCOUNT MANAGER
Kolkata,WB
Summary
High-Impact Sales Leader and Turnaround Strategist with an extensive background driving exponential revenue velocity across National Modern Trade networks, Large Format Retail (LFR) chains, and high-volume distribution channels. Decisive architect of East Zone growth who took absolute commercial ownership over a 125+ store Samsung regional retail cluster—bifurcated into 55 National Modern Trade LFR counters (40 Reliance Digital / 15 Croma) and 70 Great Eastern Retail showrooms—to secure a 34% dominant category market share in West Bengal. Highly adept at running daily storefront reviews and managing a field force of 50+ frontline personnel via 3 direct reports to boost individual counter productivity by 15% and consistently beat Samsung corporate Annual Operating Plans (AOP) by 10%–15%. Proven track record of launching unpenetrated territories from absolute zero, highlighted by appointing a greenfield distribution infrastructure in South 24 Parganas to build a 120 upcountry sub-dealer network from scratch, generating a stable ₹75 Lacs monthly cash & carry business run-rate, and scaling a fresh Reliance Retail channel in North Bihar to a stable ₹60 Lacs+ monthly volume.
Overview
15
15
years of professional experience
Work History
Key Account Manager – Modern Trade & Regional Retail Accounts
SAMSUNG INDIA
10.2023 - Current
- Dual-Channel Portfolio Ownership: Hold complete operational and commercial P&L accountability for a 125+ store regional retail cluster spanning corporate Modern Trade networks and regional dealer accounts.
- Bifurcated Modern Trade LFR Custody: Command frontline commercial outcomes across 55 National LFR counters, managing a split of 40 Reliance Digital stores and 15 Croma outlets.
- Regional Key Account Governance: Spearhead inventory modeling, localized trade schemes, and sales velocities across 70 Great Eastern Retail showrooms.
- Organizational Structure & Headcount: Direct a high-velocity field force of 50+ frontline personnel via 3 direct reports, maintaining team sales alignment while capping annual frontline attrition below 5%.
- Territory Infrastructure Building: Pioneered a new geographic footprint expansion in the South 24 Parganas territory, setting up localized distribution networks from absolute zero.
- Merchant & Cash Business Scaling: Recruited and onboarded 120 active upcountry retail sub-dealers from zero, scaling territory sell-out volumes to a stable ₹75 Lacs monthly turnover on a 100% Cash & Carry model.
- Storefront ISD Productivity: Implemented a daily counter-level sell-out review matrix via a rigid Permanent Journey Plan (PJP), increasing individual promoter yield by 15% and outpacing AOP targets by 10%–15%.
- Display Dominance & Layout Audits: Secured a 48% YoY revenue lift for premium lines (OLED / Neo QLED) by enforcing 100% planogram compliance and visual "Hot Spotting" across premium display tables.
- West Bengal Market Share Defense: Maintained a dominant 34% market share for Samsung in West Bengal via weekly competitor pricing analysis and hyper-local counter-pricing execution.
- Inventory Control & Stock Metrics: Co-authored fulfillment frameworks to guarantee a seamless 100% stock fill-rate compliance level and completely eliminated floor-level out-of-stock (OOS) scenarios.
Deputy Manager – Sales (B2B Distribution Channel & E-Commerce)
RELIANCE RETAIL
09.2020 - 10.2023
- Apparel Portfolio P&L Stewardship: Handled local commercial operations, product deployment, and multi-channel inventory allocation for the Ajio Business B2B & Distribution Channel across North Bihar.
- Greenfield Territory Capitalization: Designed the complete route-to-market (RTM) framework for an untouched regional market, scaling operations from zero to a recurring ₹60 Lacs+ monthly volume within a 12-month window.
- Frontline Recruitment & Alignment: Built, onboarded, and trained a dedicated field team of 15 Sales Officers from scratch, establishing deep local territory mastery and store team alignment.
- Distribution Infrastructure Expansion: Onboarded and expanded active retail touchpoints by 25% via strict market beat routing, establishing partnerships with 1,300+ retail touchpoints, 4 strategic stockists, and 10 regional key accounts.
- Working Capital Optimization: Eliminated corporate bad-debt risk by transitioning the distributor base to a strict corporate credit policy and a 100% Cash & Carry ecosystem.
Sales Manager
RTU ORGANICS PVT. LTD
06.2019 - 08.2020
Area Sales Manager – Regional Retail & LFR Networks
VIDEOCON INDUSTRIES LTD
03.2014 - 03.2019
- 67-Store Matrix Governance: Managed commercial credit compliance, regional assortment planning, and stakeholder matrix operations across the 67-store Value Plus retail network, hitting a 32% business growth trajectory.
- LFR Chain Space Share Optimization: Headed regional account leadership for Garg Sales across their 7 key LFR stores in Agra, delivering a 15% YoY revenue increase via premium display share allocation.
- In-Store Demonstrator (ISD) Upskilling: Boosted counter-level promoter efficiency by 28% through live product training, demo setups, and planogram dominance.
- Territory Revenue Turnaround: Re-engineered distribution channels and expanded the distributor sub-dealer network from 35 to 60 outlets in the legacy Agra Upcountry market, scaling monthly turnover from a ₹25 Lacs baseline to a robust ₹60 Lacs distribution engine.
- Direct B2B Financial Network: Introduced a "One District, One Direct Dealer" structure, transitioning the region from zero to 5 high-performing Direct Dealers and scaling direct billing to ₹38 Lacs monthly under a strict Cash & Carry framework.
Regional Sales Officer
AUKERA ELECTRONICS
06.2012 - 02.2014
Channel Sales Executive
PANORAMIC HOLIDAYS
02.2012 - 12.2013
Business Development Manager
MAURYA TRADEX PVT LTD
05.2011 - 01.2012
Education
MBA / PGDM - Sales & Marketing
Amity Business School (ABS)
Noida, India01.2011
B.Tech - Electronics & Communication Engineering
Uttar Pradesh Technical UPTU
India01.2008
Skills
Enterprise Retail Tech: SAMS, EDI Integration, SAP ERP, DMS (Distributor Management System), SFA (Sales Force Automation)
Business Analytics: Days of Supply (DOS) Forecasting, Category Pricing Optimization, Stock Aging Calculations, Trade Scheme Restructuring, Advanced MS Excel
Accomplishments
Awarded No.1 Area Manager in India in Videocon
Three times best area manager in WUP &UTTARAKHAND REGION
Timeline
Key Account Manager – Modern Trade & Regional Retail Accounts
SAMSUNG INDIA
10.2023 - Current
Deputy Manager – Sales (B2B Distribution Channel & E-Commerce)
RELIANCE RETAIL
09.2020 - 10.2023
Sales Manager
RTU ORGANICS PVT. LTD
06.2019 - 08.2020
Area Sales Manager – Regional Retail & LFR Networks
VIDEOCON INDUSTRIES LTD
03.2014 - 03.2019
Regional Sales Officer
AUKERA ELECTRONICS
06.2012 - 02.2014
Channel Sales Executive
PANORAMIC HOLIDAYS
02.2012 - 12.2013
Business Development Manager
MAURYA TRADEX PVT LTD
05.2011 - 01.2012
B.Tech - Electronics & Communication Engineering
Uttar Pradesh Technical UPTU
MBA / PGDM - Sales & Marketing
Amity Business School (ABS)
KEY STRATEGIC RETAIL ACHIEVEMENTS
- Samsung Market Share Domination (West Bengal): Secured and sustained a dominant 34% market share for Samsung across West Bengal by executing real-time field tracking and immediate local pricing defences on the retail floor.
- Samsung Premium Category Growth (West Bengal): Sparked a massive 48% YoY growth trajectory for premium product lines (Samsung OLED / Neo QLED) via structural weekly sub-category inventory audits, rigid display management, and planogram dominance across 125+ LFR and regional counters.
- Samsung AOP & Team Scaling (West Bengal): Exceeded aggressive corporate Annual Operating Plan (AOP) targets by 10%–15% consecutively while expanding and managing a frontline field force of 50+ In-Store Demonstrators (ISDs) via 3 direct reports.
- Samsung Greenfield Network Expansion (South 24 Parganas): Built a high-performing upcountry channel from absolute zero in South 24 Parganas, scaling operations to a stable network of 120 active retail sub-dealers delivering ₹75 Lacs in monthly cash & carry business.
- Reliance Retail Channel Establishment (North Bihar): Engineered a new distribution and sales channel from absolute zero for Reliance Retail (Ajio Business), scaling the apparel and footwear footprint to a stable, recurring monthly volume of ₹60 Lacs+ within a 12-month window.
- Videocon Value Plus Network Transformation (UP & Uttarakhand): Locked in a strict 32% business growth trajectory across 67 stores for the Videocon Value Plus Network via heavy stakeholder matrix alignment and structured assortment planning.
- Videocon Upcountry Turnaround (Agra, UP): Restructured a legacy, stagnant territory for Videocon Industries, expanding operations from a minor baseline of ₹25 Lacs monthly turnover to a robust ₹60 Lacs monthly distribution engine while expanding active outlets from 35 to 60.
- National & Regional Corporate Honors: Recognized as the No. 1 Area Sales Manager Pan-India (1 Time) and No. 1 Regional Performer (3 Times) across highly competitive corporate territories for structural P&L turnarounds.
CORE MODERN TRADE & KEY ACCOUNT COMPETENCIES
- National Account Governance & JBP Architecture: Corporate alignment, margin matrix negotiation, promotional pricing calendars, and multi-unit profitability management.
- High-Velocity Demand Forecasting: Days of Supply (DOS) mapping, stock aging analysis, out-of-stock (OOS) prevention models, and EDI stock coordination.
- Trade Marketing & Category Management: Strict planogram compliance, strategic category "Hot Spotting," display placement, and on-shelf brand visibility.
- Commercial & Financial Hygiene: Comprehensive P&L tracking, automated claims clearing, distributor investment, and cash-flow-driven operational deployments.
- Large-Scale Multi-Tier Workforce Command: Leading, mentoring, and restructuring large, geographically distributed field forces and frontline floor-promoters.