Sharad Kumar Sikarwar
Gurugram
Summary
Experienced Portfolio Manager with a demonstrated history of working in the crop protection industry. Offering 14+ years of experience with the history of recognition for performances in sales, marketing, and portfolio management.
Overview
14
14
years of professional experience
Work History
PRODUCT MANAGER
BHARAT CERTIS AGRISCIENCE LIMITED
01.2024 - Current
- Portfolio direction and strategy, ensuring alignment with broader portfolio goals
- Identify and capitalize on portfolio opportunities, executing strategies to drive profitable market share growth
- Marketing support to drive product-specific initiatives, aligning with broader corporate objectives to ensure success
- Portfolio planning and Forecasting, Develop and manage a comprehensive 3-5 year plan, aligning with crop needs, assets, and key account objectives
- Cross-functional alignment, central point of contact for portfolio strategy, ensuring alignment across all relevant functions
- Pricing and Positioning strategies that maximize value and establish competitive pricing corridors for managed brand
- Strategic marketing initiatives and managing key alliances to optimize portfolio growth, market positioning and long-term business success
SR. MANAGER
DHANUKA AGRITECH LIMITED
Gurugram
03.2021 - 01.2024
- Successfully launched new 9(3) Molecule DECIDE and ZANET in all over India
- Successfully established new 9(3) Molecules Kirari in Grapes
- Defining product strategy for Insecticides portfolio
- Developing region-based crop-product placement plan
- Developing the core positioning and messaging for the new product
- Monitor pre-launch commercial demonstration of new launches
- Portfolio Gap Analysis
- Proposed build and drive projects
- Meet revenue and volume/contribution/profitability measures
- Strategic planning and execution of all marketing efforts, ATL, BTL and Digital for creating and managing promotional and branding activities
- Departmental Cross functioning by coordinating with cross regional sales teams, R&D team, New Product introduction team and procurement and branding team for effective and smooth execution
TERRITORY MANAGER
INDOFIL INDUSTRIES LTD
09.2015 - 03.2021
- Continuously achieved or exceeded monthly sales targets by proactively visiting customers and going the extra mile to achieve customer needs
- Regularly monitored territory sales, ensuring targets were on track to achieving annual objective and adapting changes where required
- Monitored team performance and provided training to help reach targets
- Educated customers on available products and services for sales
- Created professional sales presentations to creatively communicate product quality and market comparisons
- Forecasted product sales and achieved quarterly and annual sales objectives
- Created strategic sales plans, designed to increase sales, customer loyalty and market awareness
- Mentored employees in successful selling techniques and encouraged cross-selling additional products
SR. MARKETING OFFICER
COROMANDEL INTERNATIONAL LTD
09.2014 - 09.2015
- Responsible for targeted sales in assigned area
- Identify new market and sales opportunities
- Handling distributor and retailers and farmers meeting
- Responsible for promotional activities
- Resource planning and optimum utilization
- Conducted market research to identify opportunities for promotion and growth
- Organized and attended marketing events to raise brand awareness
- Created and implemented innovative marketing strategies to achieve profitable growth in sales
- Developed client acquisition and retention strategies to maximize sales and marketing potential
- Produced reports on progress and insight reports to inform future campaign planning
DISTRICT OFFICER
DEVELOPMENT PRIVI LIFE SCIENCE PVT. LTD
07.2013 - 08.2014
- Identifying markets for business development
- New distributor and retailer appointments
- Field activities and product demonstrations
- Driving field staff for demand generation activities
BUSINESS DEVELOPMENT OFFICER
BUSINESS DEVELOPMENT CHAMPION AGRO LTD
05.2011 - 06.2013
- Taking care of retail out late business
- Identified cross-selling opportunities through ongoing customer needs analysis
- Augmented sales value by upselling and cross-selling new products and services to existing customers
- Created short-term and long-term goals for business team to achieve objectives
- Researched prospective clients to develop and execute cold call lists
- Prepared reports and presentations detailing business development activities and outlining new initiatives
- Created effective marketing, sales and promotional initiatives to drive revenue
- Attended conferences and trade association meetings to represent company, build industry networks and promote new product lines
- Produced detailed monthly and yearly financial reports for senior management
- Evaluated team performance to identify areas requiring improvement
Education
Management Development Program - Marketing, Agri-Input
IIM Lucknow
02.2023
PGDM - Agri Business management
MITCON Institute of Management
Pune, MH01.2011
B. Sc - AGRI CULTURE
R. B. S. College
Agra, UP01.2008
Skills
- Business growth strategy
- Highly responsible & reliable
- Highly motivated & Self-driven
- Communication skills
- Customer relationships building
- New product launch
- Product value creation
- Digital marketing
- Brand Building
Additional Information
Working on uniform packaging for all products, Developing a new packaging template for category-wise identification, and managing Vendors with manufacturing cost optimization.
Timeline
PRODUCT MANAGER
BHARAT CERTIS AGRISCIENCE LIMITED
01.2024 - Current
SR. MANAGER
DHANUKA AGRITECH LIMITED
03.2021 - 01.2024
TERRITORY MANAGER
INDOFIL INDUSTRIES LTD
09.2015 - 03.2021
SR. MARKETING OFFICER
COROMANDEL INTERNATIONAL LTD
09.2014 - 09.2015
DISTRICT OFFICER
DEVELOPMENT PRIVI LIFE SCIENCE PVT. LTD
07.2013 - 08.2014
BUSINESS DEVELOPMENT OFFICER
BUSINESS DEVELOPMENT CHAMPION AGRO LTD
05.2011 - 06.2013
Management Development Program - Marketing, Agri-Input
IIM Lucknow
PGDM - Agri Business management
MITCON Institute of Management
B. Sc - AGRI CULTURE
R. B. S. College
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