Sharath P
Bangalore
Summary
A passionate technologist in digital marketing with 5+ years of provable experience in the execution and implementation of full-funnel digital marketing strategies. With an excellent expertise base in AdTech and MarTech solutions to drive measurable success and inspire companies to reach new heights in respective industries, I excel in optimizing digital campaigns and customer journeys, while harnessing leading industry innovations.
Overview
5
5
years of professional experience
Work History
Group Head in Digital Performance
GroupM
03.2023 - Current
- Develop and implement comprehensive media planning and performance strategies to align with client objectives
- Drive optimization strategies for PPC, display, and social media campaigns to maximize ROI and achieve client KPIs
- Oversee end-to-end campaign management, ensuring that all campaigns are optimized for performance, budget efficiency, and key metrics
- Conduct competitor and market analysis to identify opportunities for growth and areas for improvement in digital performance channels
- Present campaign performance updates, insights, and recommendations to clients in a clear and compelling manner
- Establish and maintain relationships with key media partners, negotiating rates and securing optimal placements for clients
- Conduct in-depth analysis of website traffic, conversion rates, lead generation, store visits, and sales data to identify actionable trends and insights
Performance Marketing Specialist
BonitoDesign
09.2021 - 11.2022
- Media Planning and Strategy
- Campaign Execution
- Optimizing the campaign cost effectively and maintain the CAC
- Close monitoring the leads and checking the quality of the leads
- Maintain the website and chat bot
- Managing the SEO agency
- Closely working with digital content team for the creatives
Assistant Performance Marketing Manager
Muthoot Group
12.2020 - 09.2021
Digital Marketing Specialist
Dentsu Webchutney
01.2020 - 12.2020
Intern in Digital Marketing
Group M Bangalore
05.2019 - 11.2019
Education
Bachelor of Engineering - Electronics and communication
Shree Devi Institute of Technology
Mangalore01.2016
higher secondary schooling - Computer science
Tagore vidyanicaten
01.2011
SSLC -
SSHSS
01.2009
Skills
- Google AdWords
- Criteo
- Facebook Business Manager
- Supermetrics
- Google Analytics
- Google Data Studio
- Leadsquared
- MS Office
- C
- C
- HTML
Disclaimer
I hereby declare that the above furnished information are true to the best of my knowledge and belief.
Languages
- English
- Kannada
- Malayalam
- Tamil
Personal Information
- Date of Birth: 11/18/93
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Languages
French
First Language
Timeline
Group Head in Digital Performance
GroupM
03.2023 - Current
Performance Marketing Specialist
BonitoDesign
09.2021 - 11.2022
Assistant Performance Marketing Manager
Muthoot Group
12.2020 - 09.2021
Digital Marketing Specialist
Dentsu Webchutney
01.2020 - 12.2020
Intern in Digital Marketing
Group M Bangalore
05.2019 - 11.2019
Bachelor of Engineering - Electronics and communication
Shree Devi Institute of Technology
higher secondary schooling - Computer science
Tagore vidyanicaten
SSLC -
SSHSS
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