Summary
Overview
Work History
Education
Skills
Interests
Skills
Timeline
Generic
Shashank Srivastava

Shashank Srivastava

City Head
Lucknow,UP

Summary

Dynamic and results-driven City Head with extensive experience in supply chain management, operations, and business development in the e-grocery sector. Currently leading the city-level operations for Supermarket Grocery Supplies Pvt. Ltd. (Bigbasket), driving end-to-end performance across warehousing, last-mile delivery, vendor management, and customer satisfaction. Proven track record of optimizing logistics, improving fulfillment metrics, and scaling business growth in a hyper-competitive market.

Expert in cross-functional team leadership, P&L management, and strategic execution, with a strong focus on data-driven decision-making and continuous process improvement. Adept at aligning operational efficiency with customer experience to ensure service excellence in a fast-paced, tech-enabled environment.

Overview

6
6
years of professional experience
2
2
Languages

Work History

City Head

Super Market Grocery Supply Pvt Ltd (Bigbasket)
06.2024 - Current
  • Lead end-to-end city operations, overseeing warehousing, inventory, last-mile delivery, and customer service for Bigbasket’s hyperlocal and scheduled delivery models.
  • Directly manage a team of 150+ personnel across warehouse, operations, and logistics functions, ensuring high employee productivity, and operational excellence.
  • Spearheaded cost optimization initiatives, reducing last-mile delivery expenses by 18% through route optimization, fleet management, and third-party aggregator partnerships.
  • Achieved a 25% improvement in order fulfillment rates and a 15% reduction in order-to-delivery time by streamlining warehouse operations and implementing lean practices.
  • Built and scaled vendor management systems to ensure real-time inventory availability and minimum stock-outs, contributing to a 12% increase in average order value.
  • Leveraged data analytics tools and dashboards to monitor daily operations, proactively identify bottlenecks, and make informed decisions for continuous improvement.

Sales Manager

Walmart India Pvt. Ltd.
10.2022 - 05.2024
  • Led sales and business development for [specific region/category], managing key B2B and retail accounts to drive revenue, market share, and customer satisfaction.
  • Achieved a YoY sales growth of [X%] through a combination of strategic buyer acquisition, local market penetration, and upselling initiatives.
  • Oversaw a portfolio of [X+] SME and Kirana store partners, ensuring consistent order volumes, assortment optimization, and customer engagement across the territory.
  • Trained and mentored a team of field executives and sales associates, driving performance through KPIs like order frequency, fill rate, average order value, and repeat customer rate.

Deputy Manager

Reliance Retails Ltd.
12.2020 - 10.2022
  • Managed day-to-day retail operations across multiple stores and outlets, ensuring adherence to standard operating procedures, sales targets, and customer experience benchmarks.
  • Supervised a team of 20 to 50 staff, providing training, performance reviews, and motivational leadership to enhance productivity and reduce attrition.
  • Played a key role in launching and stabilizing new store locations in high-potential urban and semi-urban markets, contributing to a 15–20% increase in regional revenue.
  • Collaborated with merchandising and category teams to plan local promotions, optimize planograms, and drive customer footfall and basket size.

Regional Lead

Hiveloop Technologies Pvt. Ltd.
04.2019 - 12.2020
  • Led end-to-end regional business operations for the Women’s Wear category, managing sales, supply chain, buyer engagement, and vendor partnerships across the assigned geography.
  • Handled a portfolio of over 100 active retailers and distributors, driving consistent revenue growth and increasing market penetration in Tier 2 and Tier 3 cities.
  • Onboarded and nurtured key apparel manufacturers and wholesalers, ensuring a robust and diverse product assortment tailored to regional fashion trends and price sensitivity.
  • Achieved a 30%+ increase in GMV (Gross Merchandise Value) over 12 months by implementing targeted buyer acquisition campaigns, and optimizing repeat purchase cycles.

Education

MBA - Marketing

Meerut University
04.2001 -

Bachelor of Arts - Economics

State Board
04.2001 -

Senior Secondary Certificate -

State Baord
04.2001 -

Skills

Operations management

Interests

Travelling

Exploring new Ideas

Skills

  • Operations management
  • Cost optimization
  • Vendor management
  • Data analytics
  • Inventory control
  • Supply chain management
  • Sales strategy
  • Process improvement
  • Stakeholder engagement
  • P&L management
  • Stakeholder engagement
  • P&L management

Timeline

City Head

Super Market Grocery Supply Pvt Ltd (Bigbasket)
06.2024 - Current

Sales Manager

Walmart India Pvt. Ltd.
10.2022 - 05.2024

Deputy Manager

Reliance Retails Ltd.
12.2020 - 10.2022

Regional Lead

Hiveloop Technologies Pvt. Ltd.
04.2019 - 12.2020

MBA - Marketing

Meerut University
04.2001 -

Bachelor of Arts - Economics

State Board
04.2001 -

Senior Secondary Certificate -

State Baord
04.2001 -
Shashank SrivastavaCity Head