Shashank Vyas
Category Manager - Seasonal Appliances
Bengaluru
Summary
A goal oriented seasoned Professional with 6+ Years of experience in Category Management, Business Development, Sales, General Management, Growth and Product launches with proficiency in strategic alliances across E-Commerce, FMCG and Hospitality Industry
Overview
10
10
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Category Manager
Flipkart
01.2023 - Current
- Owning P&L for Fans & Room Heaters vertical (annual turnover 700 Cr+) under Small Domestic Appliances
- Planning and executing assortment/selection and new product road map in partnership with top market brands and internal private label team
- Identifying key customer needs/ whitespace and collaborating with internal and cross category teams like Planning, Product, Experience, Operations, etc. to provide best customer experience.
- Driving Traffic, improving conversions and safeguarding margin for verticals
- Guiding and enabling team to strive for Household Penetration and Market share Gain for verticals
Assistant Category Manager
Flipkart
09.2021 - 12.2022
- Category Manager for Small Kitchen Appliances - Handling 15 verticals like Juicer mixer grinders, Induction Cooktop, Electric Kettles, Inverters, etc. under ambit with annual turnover of 300+ Cr
- Lead Buying, In stocks, Planning and Sellout for Kitchen Appliances categories to ensure right product at right price is always available
- Maximized brand's potential on the platform through constant innovation and developments basis Category Insights, trends & whitespace
- Created Quarterly, Yearly joint business plans to ensure healthy share of category for brand on platform
- Collaborated with Internal Stakeholders - Planning, Demand Gen., Growth, In-stocks teams, to execute AOP and promise best-in-class customer experience
Area Sales Executive GT/MT (East Region) - McVities Biscuits
Pladis Global
04.2019 - 09.2021
- Spearheaded General Trade (West Bengal, Bihar, Jharkhand & Orissa) and Modern Trade (East Zone) channels
- Determined positioning of product category to maximize visibility
- Forecasted sales, carried out Competition analysis, and developed long term Business strategy for Category
- Implemented marketing strategies for increase of market share and profitability on sustainable basis in line with Annual Operating Plan
- Managed Inventory on hand/availability, forecast making and worked towards reduction in cost through optimum utilization of resources
- Negotiated with modern trade chains, to maximize profits on margins and close deals with win win situation.
Junior Sous Chef
Club Mahindra Kandaghat
04.2014 - 06.2016
- Was responsible for entire food and beverage operations for 80 rooms flagship resort
- Forecasted monthly and quarterly budgets for F&B department based on hotel occupancy rate.
Education
MBA - Marketing
Christ University - Bengaluru
Bengaluru, India 05.2017 - 05.2019
Bachelor of Science - Hotel Management
Institute of Hotel Management Applied Sciences And Nutrition, Chennai
Chennai, India 07.2011 - 05.2014
Skills
Program Management
Business Development
Strategic Sourcing
Program Management
Data Analysis
Sales
Timeline
Category Manager
Flipkart
01.2023 - Current
Assistant Category Manager
Flipkart
09.2021 - 12.2022
Area Sales Executive GT/MT (East Region) - McVities Biscuits
Pladis Global
04.2019 - 09.2021
MBA - Marketing
Christ University - Bengaluru
05.2017 - 05.2019
Junior Sous Chef
Club Mahindra Kandaghat
04.2014 - 06.2016
Bachelor of Science - Hotel Management
Institute of Hotel Management Applied Sciences And Nutrition, Chennai
07.2011 - 05.2014