Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic
SHEEBA DARLA

SHEEBA DARLA

Summary

Accomplished Senior Business Analyst and Team Lead at KJ Systems Pvt Limited, adept in stakeholder engagement and strategic product planning. Leveraged Power BI proficiency and market analysis skills to enhance sales conversion rates to 98% at Google Operation Center. Proven track record in leading high-impact marketing campaigns and driving significant business growth through innovative strategies and meticulous data analysis.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Senior Associate

Google Operation Center
07.2023 - Current
  • Designed and implemented strategic marketing campaigns generating leads for Google Cloud products.
  • Qualified lead data, appended critical details, and segmented according to business requirements to enhance sales conversion rates to 98%.
  • Executed thorough business research to discover emerging opportunities.
  • Executed verification processes for account and lead data using external tools and internal systems.
  • Ensure all aspects of data are accurate and matching.
  • Supplied sales teams with vetted leads and key decision-maker details to enhance outreach.
  • Research online resources and tools to identify decision-makers and enrich their details to support sales outbound efforts.
  • Diagnosed technical problems during data handling process.
  • Executed competitor assessments along with market investigations to facilitate informed strategic choices.

Digital Media Senior Associate

Google Operation Center
01.2023 - 07.2023
  • Assessed performance data to detect trends and patterns, enhancing campaign efficiency.
  • Conduct demographic, keyword, and other research related to campaign setup.
  • Support Account Managers and customers with their advertising technical issue resolution via email, chat, or phone channels (depending on the POD, this may vary).
  • Maintained professional and courteous demeanor during phone interactions.
  • Detected underperforming marketing channels, uncovering underlying issues.
  • Ability to comprehend and operate systems, and analytics tools.
  • Specialized in digital marketing strategies.
  • Ensured data accuracy and compliance with GDPR standards in database updates.
  • Analyzed data to yield actionable insights.
  • Generated performance metrics and insights through Power BI dashboards.
  • Oversaw online content moderation to uphold brand integrity.
  • Leveraged Google Analytics to assess campaign metrics and enhance marketing efficacy.
  • Ensure that all customer escalations, which are brought to attention, are resolved to ensure the highest level of customer satisfaction.
  • Generated detailed reports to analyze campaign performance.

Senior Business Analyst and Team Lead

KJ Systems Pvt Limited
07.2019 - 01.2020
  • Developed core web application EHR Your Way for compatibility across hospital and healthcare devices.
  • Analyzing existing workflows and coordinating the implementation of plans and activities with the clients.
  • Work with users to define existing or new processes, and recommend solutions and improvements.
  • Analyzed client's detailed requirements for the system.
  • Procured critical details needed for successful migration.
  • Compiled necessary inputs for generating reminders, documenting notes, and streamlining portal access.
  • Collaborated with clients, SMEs, developers, PMs, and QA teams to understand client requirements.
  • Participated in system testing, functional testing, that was currently being implemented.
  • Processed claims and facilitated revenue cycle management tasks.
  • Collaborated with QA and developers to understand functionality, resolve issues, and provide feedback to identify bugs.
  • Crafted training materials and procedures on software applications.
  • Crafted customized reports aligned with client specifications on specified modules.
  • Drafted Business Requirements Documents tailored to project objectives.
  • Assisted Product Manager in managing Agile/Scrum sprint ceremonies and activities.
  • Understanding the product planning lifecycle and effectively managing the product backlog.
  • Streamlined processes through active engagement with Development Team.
  • Detected issues during UAT and from customer feedback, escalating them to the development team for resolution.
  • Reporting the bugs: Once the database is set up and the client-required enhancements are updated in the software, manage testing and presentation of the product to the customers, and provide training on the software according to the client workflow.
  • EHR Your Way, a versatile web application by KJ Systems, ensures device compatibility across healthcare settings.

Education

Bachelor's Degree - Electronics and Communication

Andhra Loyola Institute of Engineering
Vijayawada

Skills

  • Business Plan Development
  • Stakeholder Engagement
  • Strategic Product Planning
  • Functional Requirements Documentation
  • Market Analysis
  • Requirements Analysis
  • Prioritization of Requirements
  • Strategic Marketing Planning
  • Business Analysis
  • Content Development Strategy
  • Execution Management
  • GSuite Application Expertise
  • Power BI Proficiency
  • Stakeholder Relationship Management
  • Trend Analysis Skills
  • Critical Analysis
  • Efficient Issue Management
  • SQL
  • Lead generation techniques
  • Campaign management
  • Performance tracking
  • Sales proficiency
  • Account updates
  • Customer segmentation
  • Sales strategy development
  • Marketing automation

Certification

  • SQL
  • Google Ads
  • Google Cloud Marketing
  • 7 QC Tools
  • Power BI
  • Tableau
  • CRM
  • Salesforce Sales Operations Professional Certificate

Accomplishments

  • Best Employee of the Month for October '23 and November '23 for effective project delivery.
  • Code of Conduct Whiz Award, February 2024.
  • Improve Continuously - Value Champ Certificate A.
  • E&C Campaign Winner, July 2023.

Timeline

Senior Associate

Google Operation Center
07.2023 - Current

Digital Media Senior Associate

Google Operation Center
01.2023 - 07.2023

Senior Business Analyst and Team Lead

KJ Systems Pvt Limited
07.2019 - 01.2020

Bachelor's Degree - Electronics and Communication

Andhra Loyola Institute of Engineering

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