Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Timeline
Generic
Shikha Gupta

Shikha Gupta

Digital Marketing Professional

Summary

A Digital Marketing Specialist with over five years of experience managing paid campaigns for Fortune 500 clients. Have demonstrated a track record of success in optimizing accounts to improve ROI. Have managed budgets of up to $1M and enhanced client performance by developing and executing effective marketing strategies. Successfully increased website traffic and conversions, developed strong relationships with clients and partners, and contributed to their growth and success

Overview

8
8
years of professional experience
5
5
Certifications

Work History

Media Performance Associate Manager

Publicis Media
05.2024 - Current


  • Managing multiple digital advertising platforms, ensuring optimal ad placement and performance.
  • Analyzing campaign data to identify trends and make data-driven recommendations for future marketing initiatives.

Digital Marketing & Research Senior Associate

Google Operations Center
02.2021 - 05.2024


  • Oversee the entire business cycle, including planning, pitching (in conjunction with in-country teams), implementing, and optimizing campaigns
  • Manage high-value US clients and handling their budgets ranging from $500K to $1M on monthly basis to scale product adoption
  • Effectively managed top and critical clients during peak seasons such as tax season and iPhone launch projects, resulting in significant revenue growth upto ~$2M
  • Providing advertisers with the support to achieve their digital marketing objectives, including industry research, seasonality studies, revenue opportunity assessment, and benchmarking against competitors

Digital Media Associate

Accenture Solution Private Limited
08.2019 - 02.2021


  • Analyzing campaign performance and formulating strategies to boost client's account performance
  • Optimizing digital campaigns by applying high level tricks to meet the client's campaign goals & provide on-going reporting & discrepancy monitoring
  • Focus on improving customer base and revenue by conducting continuous testing and optimization of their ads, bidding strategies, target audiences, and placements

SEO Analyst

POPxo (Luxeva India Private Limited)
12.2018 - 08.2019


  • Develop and implement content development strategies that align with SEO goals. This includes researching and creating high-quality content that is optimized for search engines, and tracking and analyzing the performance of content.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Keyword Research and Competitor Analysis using various tools such as Google Search Console, SEMrush, Ahref, Keyword finder and more.

Assurance Associate

Ernst & Young
09.2016 - 04.2017


  • As part of the American Audit Team, conducted audit procedures, examined and provided assurance on financial statements, maintained productive relationships with key EY Global counterparts, and performed interim and year-end audit on areas like cash, accounts receivables, revenue, PPE & expenses in collaboration with primary audit team (EY US).

Education

B.Com (Hons) -

Deen Dayal Upadhyaya College
07.2013 - 2016.06

Masters Certificate in Digital Marketing -

Delhi Institute of Internet Marketing
01.2018 - 2018.12

M.Com -

Delhi University
07.2016 - 2018.07

Skills

    Google Ads

    SA 360

    Search Engine Marketing

    Social Media Marketing

    Google Analytics

    Search Engine Optimization

Certification

Google Search Ads

Affiliations

  • Received 'Touchstone Award' for the month Apr'23 and Jun'22 for individual contribution towards the team
  • Represented the sector at 'GOC heroes' for exceptional client feedback in Q3'21
  • Received 'Pat on the Back' award for excellent performance for Q3'20 and Q1'21 at Accenture
  • Spot Award for exceptional client services for Q4 at Ernst & Young
  • Secured 2nd position in the second and third year University examination held for the year 2014-2015

Timeline

Media Performance Associate Manager

Publicis Media
05.2024 - Current

Digital Marketing & Research Senior Associate

Google Operations Center
02.2021 - 05.2024

Digital Media Associate

Accenture Solution Private Limited
08.2019 - 02.2021

SEO Analyst

POPxo (Luxeva India Private Limited)
12.2018 - 08.2019

Masters Certificate in Digital Marketing -

Delhi Institute of Internet Marketing
01.2018 - 2018.12

Assurance Associate

Ernst & Young
09.2016 - 04.2017

M.Com -

Delhi University
07.2016 - 2018.07

B.Com (Hons) -

Deen Dayal Upadhyaya College
07.2013 - 2016.06

Similar Profiles

CREATE PROFILE
Shikha GuptaDigital Marketing Professional