Shivam Awasthi
Product Led Growth | Digital Marketing
Bengaluru
Summary
Highly accomplished Senior Growth Manager with a demonstrated history of driving product and marketing-led growth initiatives to acquire, engage, and retain new customers. Proven expertise in managing strategic partnerships and leading cross-functional teams to foster efficient collaboration and drive organizational success.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
Work History
Senior Growth Manager
Scripbox
12.2021 - Current
- Drove the growth strategy for Scripbox, focusing on product and marketing-led initiatives to drive business expansion and revenue growth
- Developed and executed the overall go-to-market (GTM) and growth strategy for Scripbox's newly launched subscription-based direct mutual funds product, driving customer acquisition and revenue growth
- Achieved significant results in FY 2023-24, increasing the new investors by 100%, optimizing customer acquisition cost (CAC) by 30% and increasing average ticket size (ATS) by 20%
- Managed a team of managers and assistant managers to implement paid marketing initiatives across various channels, including search, social, and DSPs, as well as SEO and ASO strategies, resulting in qualified lead generation and efficient lead nurturing
- Implemented and managed key marketing technology tools, including the attribution tool Appsflyer and omnichannel platform Webengage, to optimize marketing performance and enhance user engagement
- Collaborated with the data science team to drive marketing analytics and optimize in-product funnels using Amplitude, improving user journeys and conversion rates
Product Manager, Leadership Program Associate
Bajaj Finserv
06.2019 - 11.2021
- Responsible for driving the mobile app channel business funnel for Bajaj Finserv MARKETS Life and General Insurance business, achieving 5x conversions and optimizing CAC by 25% within 12 months
- Led analytics to improve Monthly Active Users (MAU) and enhance product journeys for the Bajaj Finserv MARKETS app
Marine Engineer Officer
BW Maritime
06.2013 - 08.2016
- In charge of shipboard machinery including oil purifiers, air compressors, and pumps and carried out the maintenance as per the planned maintenance schedule, reducing inventory cost by 20%
Education
MBA - Finance and Marketing
Symbiosis Institute of BusinessManagement
Pune 06.2017 - 03.2019
B.E - Marine Engineering
Marine Engineering And Research Institute
Kolkata 08.2007 - 11.2011
Skills
Product Led Growth Strategy
undefinedTimeline
Senior Growth Manager
Scripbox
12.2021 - Current
Product Manager, Leadership Program Associate
Bajaj Finserv
06.2019 - 11.2021
MBA - Finance and Marketing
Symbiosis Institute of BusinessManagement
06.2017 - 03.2019
Marine Engineer Officer
BW Maritime
06.2013 - 08.2016
B.E - Marine Engineering
Marine Engineering And Research Institute
08.2007 - 11.2011
Similar Profiles
Balasubramanyam MBalasubramanyam M
Finance Executive at ScripboxFinance Executive at Scripbox
Aditi JainAditi Jain
Senior Software Engineer at ScripboxSenior Software Engineer at Scripbox
Mohan TMohan T
Technical Consultant at RazorpayTechnical Consultant at Razorpay