Shraddha Goyal
MBA | MBBS
Gurugram
Summary
Experienced healthcare professional with a strong background in clinical research, project management, and healthcare operations. Proficient in data analysis, program evaluation, and quality improvement initiatives. Skilled in collaborating with interdisciplinary teams to achieve organizational goals and improve patient outcomes. Proven ability to communicate effectively with diverse stakeholders, including healthcare providers, researchers, and administrators.
Overview
10
10
years of professional experience
8
8
years of post-secondary education
Work History
Consultant - RWE/HEOR
IQVIA
09.2020 - 02.2023
- Executed market access studies, product strategies, new product launch and governmental policy projects
- Developed end to end project approach based on client needs, anticipate risks, and execute necessary primary and secondary research
- Designed discussion guides/questionnaires and surveys with experts to collect local geographical data, fill in gaps from secondary literature and to understand their experience and perspective
- Drafted comprehensive, evidence based reports with insights and recommendations in areas of health insurance, health technology assessment, new medical technologies, government policies, and public health
- Built high quality data-driven presentations to facilitate expert round table discussions, policy discussion panels, as well as for client webinars
- Predicted and improved end user (patient) experience by creating journey maps/storyboards to analyze stakeholder experience in a complete view using a data driven approach
- Performed qualitative and quantitative analysis on proprietary databases as well as secondary sources to evaluate health economic studies of a product and its competitors
- Created health economic, health technology assessment reports for governments and biopharma clients
- Mentored new team members through knowledge transfer sessions and compiled best practices based on experience
- Formulated strategic business proposals and devise action plans by analyzing the RFPs and client requirements
- Facilitated publication of abstracts, manuscripts, posters, clinical case studies, core value dossiers and white papers
Product Management Intern
Assuaged, Inc
Green Valley Lake
07.2020 - 09.2020
- Collaborated cross functionally between content, design, analytics and marketing to identify and deliver new services and enhance the existing portfolio.
- Responsible for research and roll-out of the market segmentation strategy and competitor analysis.
- Brainstormed long-term company strategy including positioning, social media and go to market plans.
- Drove marketing initiatives to increase product visibility and market performance.
- Evaluated content and created promotional plans to ensure alignment of the ad campaign and brand’s message.
- Curated blog content related to Public Health to promote awareness and healthy living.
Consultant
Veradermics, Inc
San Antonio
01.2020 - 04.2020
- Participated in key product placement decisions and defining the business model rationale of an innovative therapeutic product.
- Conducted primary market research to identify the unmet need and competitive landscape in the therapeutic area.
- Helped define the value proposition and the go to market strategy for the startup and the overall brand strategy.
- Represented and pitched for the company at the Semi Finals in the McCloskey New Venture Competition, Notre Dame.
Marketing and Strategy MBA Intern
Pharmaceutical Product Development, Inc, PPD
Morrisville
06.2019 - 08.2019
- Developed the strategy to integrate PPD’s early engagement services as a single product to support service growth goals of 300% and increase likelihood of winning clinical development projects from Biopharma and Biotech clients.
- Conducted market research to analyze the competitive landscape for the final product launch as well as individual services, to drive market differentiation and ensure alignment with client needs.
- Led cross functional surveys and collaboration with service leaders and key stakeholders to establish the value proposition of the product, and subsequently built an investment case for the product.
- Created marketing collateral to showcase the product value, and designed training material for the implementation by partnering with PPD marketing and sales training teams.
Medical Officer / Assistant In-Charge ER
Government of Haryana – Haryana Public Service Commission
Gurgaon
08.2014 - 04.2018
- Led an 8-member ER team of nurses, interns and paramedical staff; launched initiatives to improve sterility that helped the hospital get the National Quality Assurance Standard certificate with a score of 83%.
- Managed the Dengue epidemic by implementing intern led ‘Fever Clinics’ improving bed occupancy rate by 30%.
- Used human centered design thinking processes to empathize with sexual assault and domestic violence victims and introduced a dedicated helpline for their counseling and medicolegal process, making reporting process easier for them while ensuring anonymity.
- Coached 50+ ambulance technicians and interns for clinical skills and crisis management by organizing drills that improved response time by 50% in multiple high stress scenarios including natural disasters.
- Supported implementation of electronic medical record system (EMR) in emergency and outpatient departments in the ongoing efforts of the government to digitalize and improve care delivery.
Junior Resident Physician
Employee State Insurance Hospital
New Delhi
01.2014 - 06.2014
- Performed deliveries and assisted in obstetric and gynecological surgical procedures; Counseled couples in the infertility clinic regarding available therapies and investigations.
Business Analyst
Focus Imaging and Research Center Pvt Ltd
New Delhi
07.2013 - 12.2013
- Performed extensive primary market research for a new pathology lab by utilizing physician(B2B) and patient(B2C) demographic data to estimate local demand, bolster differentiation and unique selling point.
- Studied trends in competitor lab technology and tests for benchmarking, anticipating and mitigating uncertainties; designed health packages and promotional print media based on results, allowing the lab to reach an average of 50 orders a day within the first 6 months, resulting in an additional revenue of approx USD 400,000.
- Advocated for early accreditation with National Accreditation Board for Laboratories, to improve quality and brand value, which helped achieve 40% of the diagnostic market in the region Identified business needs and studied newer automated machines & technologies for incorporation in-house that significantly reduced pre-analytical errors and turnaround time while improving quality.
Junior Resident Physician
Lady Hardinge Medical College and Hospital, Blood Bank
New Delhi
05.2013 - 07.2013
- Screened and counseled blood donors; managed inventory and records; organized blood donation camps
Physician
Sukhram Hospital Haryana
11.2012 - 05.2013
- Handled medical and surgical emergencies, trauma, performed minor emergency surgical procedures, and referrals.
- Collaborated with insurance companies and pathological labs to ensure easy access to facilities for patients thus increasing the inflow of patients by 25%.
Education
MBA - Consulting (Strategy) And Business Leadership
University of Notre Dame
Notre Dame 08.2018 - 05.2020
Bachelor of Medicine & Bachelor of Surgery (MBBS) - Medicine
Manipal College of Medical Sciences
Pokhara 08.2006 - 11.2012
Skills
Strategy Consulting
Project Management
Product Life Cycle Management
Gap analysis
Competitive analysis
Business and Scientific Writing
Health Economics
Market Access
Brand Development
Microsoft Office
Additional Information
- Received Silver (2022) and Bronze (2021) IQVIA impact awards
- At Level 10 (highest) on the GlobalEnglish Learnership platform for business English
Timeline
Consultant - RWE/HEOR
IQVIA
09.2020 - 02.2023
Product Management Intern
Assuaged, Inc
07.2020 - 09.2020
Consultant
Veradermics, Inc
01.2020 - 04.2020
Marketing and Strategy MBA Intern
Pharmaceutical Product Development, Inc, PPD
06.2019 - 08.2019
MBA - Consulting (Strategy) And Business Leadership
University of Notre Dame
08.2018 - 05.2020
Medical Officer / Assistant In-Charge ER
Government of Haryana – Haryana Public Service Commission
08.2014 - 04.2018
Junior Resident Physician
Employee State Insurance Hospital
01.2014 - 06.2014
Business Analyst
Focus Imaging and Research Center Pvt Ltd
07.2013 - 12.2013
Junior Resident Physician
Lady Hardinge Medical College and Hospital, Blood Bank
05.2013 - 07.2013
Physician
Sukhram Hospital Haryana
11.2012 - 05.2013
Bachelor of Medicine & Bachelor of Surgery (MBBS) - Medicine
Manipal College of Medical Sciences
08.2006 - 11.2012