VIPUL KALRA
Noida
Summary
Results-driven sales leader with 14+ years of experience in HORECA, institutional, and channel sales. Proven expertise in scaling national businesses, driving revenue growth, expanding markets, and improving profitability through strong GTM strategies, distributor excellence, and key account partnerships.
Overview
14
14
years of professional experience
Work History
Sales Head
Jubilant Consumer
04.2024 - 11.2025
- Scaled monthly revenue from ₹0 to ₹1.2 Cr within two years.
- Built key accounts including Barbeque Nation, Boba Bhai, LOTS Hypermarket, Lulu Mall.
- Increased sales by 30% through strategic initiatives.
- Reduced sales cycle time by 25%.
- Led a 29-member team with 95%+ target achievement.
Regional Sales Manager
Lapyyramid Hospitalities
06.2023 - 03.2024
- Managed HORECA sales across Delhi, NCR, and Rajasthan.
- Handled distributors and key hotel, restaurant accounts.
- Led regional sales strategies to enhance market presence and client engagement.
- Appointed and trained channel partners.
- Executed product launches and achieved territory targets.
Sales Head
United Foods
01.2021 - 05.2023
- Led channel and institutional sales operations.
- Strengthened distributor network and GTM execution.
- Developed and implemented sales strategies for diverse consumer products.
- Product positioning establishment in the entire territory and PAN India.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
Corporate Manager
HOI Food Concepts Pvt. Ltd.
05.2019 - 06.2021
- Managed corporate sales across Delhi NCR, Bangalore, Chandigarh, Mumbai.
- Led pan-India HORECA and channel sales.
- Built high-performing teams and managed key accounts.
- Worked closely with marketing, supply chain, and finance.
- Led cross-functional teams to implement process improvements across various departments.
- Managed a team of 8 corporate professionals to ensure successful completion of projects.
Managing Director
N.D. Marketing
Karnal
06.2011 - 03.2019
- Super stockist and distributor of multiple MNCs, like Dabur India Ltd, DS Group, Adani Wilmar Ltd, MDH, HELL Energy Drink, etc.
- Covered HoReCa, General trade, Modern Trade, Institutional, and Food Services for Haryana, Punjab, and Himachal.
- Handled CSD orders for the DS group and Dabur India Ltd.
Education
B.Com - Commerce
Kurukshetra University
Kurukshetra01.2012
12th -
CBSE
01.2009
10th -
CBSE
01.2007
Skills
- HORECA and institutional sales
- Channel & Distribution Management
- Key Account Management
- National & Regional Team Leadership
- GTM Strategy
- Distributor Management
- Revenue & Profitability Management
- Sales Forecasting & MIS
- MS Office
References
Available upon request
Languages
- Hindi
- Punjabi
- English
Timeline
Sales Head
Jubilant Consumer
04.2024 - 11.2025
Regional Sales Manager
Lapyyramid Hospitalities
06.2023 - 03.2024
Sales Head
United Foods
01.2021 - 05.2023
Corporate Manager
HOI Food Concepts Pvt. Ltd.
05.2019 - 06.2021
Managing Director
N.D. Marketing
06.2011 - 03.2019
B.Com - Commerce
Kurukshetra University
12th -
CBSE
10th -
CBSE