Shreeyashree Rajlaxmi Rath
Summary
Results-driven Regional Key Account Manager managing a ₹300 Cr portfolio across top MT chains, driving 20% YoY growth. Expertise in strategic negotiations, JBP execution, and GTM optimization, unlocking ₹6 Cr+ in incremental revenue. Strong leadership, stakeholder management, and category expansion skills with a deep understanding of sales operations and market dynamics. Proven ability to drive high-impact activations, optimize distribution, and lead cross-functional teams for business growth.
Overview
6
6
years of professional experience
Work History
Regional Key Account Manager
Godrej Consumer Products
04.2024 - Current
- Managed ₹300 Cr Portfolio & Drove 20% YoY Growth – Led key accounts like D-Mart, Reliance, Apollo, Max Hyper , and regional chains, delivering ₹6 Cr+ incremental revenue through strategic JBP negotiations & GTM optimization .
- Revived Underperforming Accounts & Boosted Regional Growth – Transformed a -20% degrowth account to 14% growth and accelerated regional chains' growth from 20% to 55% YoY through data-driven interventions, product promotions & in-store visibility enhancement .
- Strengthened Category Expansion & NPD Success – Spearheaded NPD launches , increased Liquid Vapouriser's market share by 10% , drove 23% volume growth in Home Care , and boosted Soap's offtake by 2.3x .
- Optimized Supply Chain & Sales Execution – Reduced stockouts, improved fill rates to 95%+ , and executed strategic pricing & promotions , maximizing ROI and increasing market share.
- Built Strong Stakeholder Relations & High-Impact Execution – Secured premium shelf space, developed high-impact in-store activations, and strengthened partnerships with category heads , ensuring long-term business growth.
Management Trainee
Godrej Consumer Products Limited
05.2023 - 04.2024
- Comprehensive General Trade Exposure – Rotated through key roles ( Sales Officer, Area Sales Executive, and Area Sales Manager ) to develop a holistic understanding of sales operations, distribution networks, and market dynamics in both rural and urban markets.
- Urban Sales Growth (Surat, Gujarat) – Expanded Shampoo Hair Color distribution , driving 108% value growth in 6 months and increased premium retail sales by 20% through strategic merchandising and targeted promotions.
- Rural Expansion (Lucknow, Uttar Pradesh) – Led Park Avenue's distribution drive , doubling coverage and increasing sales 3.5x in 3 months ; launched the Vistaar Project , expanding direct rural reach and driving volume growth.
- Category Innovation (Mumbai, Maharashtra) – Led two category innovation projects for India & Bangladesh , conducting consumer insight analysis, concept testing, and R&D collaboration to finalize market-ready propositions.
- Sales Acceleration (Telangana) – Executed the fastest-ever distribution drive for a new liquid detergent, achieving 3x sales growth in 3 months , expanding distribution to 50% of outlets , and optimizing stock delivery efficiency (N+4 to N+2 days) .
Sales & Marketing Intern
Godrej Consumer Products Limited
04.2022 - 06.2022
- Optimized GTM Strategy – Identified ₹2.3 Cr unrealized revenue across 4,700 sub-stockists , benchmarked GCPL's GTM against competitors, and refined sub-stockist classification & ISR visit plans through 50+ stakeholder interviews .
- Enhanced Market Coverage & Efficiency – Improved PJP adherence to 90% , expanded rural reach, and collaborated with BIZOM to automate daily bill summaries , minimizing billing lapses.
- Sales Growth Acceleration – Piloted a revised ISR visit plan , projected to boost rural sales by 0.5% YoY (~₹2.3 Cr) through strategic market interventions.
Software Engineer
Robert Bosch Engineering & Business Solutions
08.2019 - 06.2021
- Data Optimization & Automation – Analyzed 40 SAP systems , developed code to track 30+ daily archiving sessions , and automated file migration for 3L+ records , improving data efficiency.
- Process Efficiency Enhancement – Automated 600+ file renaming & 50+ email tasks per week , streamlining workflows and boosting productivity.
- Recognition & Leadership – Formed an Automation Team to eliminate manual processes and received Extra Miler & Spot Awards for exceptional teamwork, knowledge sharing, and multi-topic handling.
Software Development Intern
Amazon
01.2019 - 08.2019
- Risk Mitigation & Compliance – Enhanced activation workflow, preventing 80+ unauthorized payment changes per week and strengthening security.
- Process Optimization – Implemented internal features for the Payment Services team, improving user experience and operational efficiency .
- Deployment Accuracy – Resolved policy engine risks, reducing bad deployments by 60% , ensuring seamless and error-free releases.
Education
MBA -
Indian Institute of Management (IIM)
Ranchi12.2023
B.Tech/B.E. - Information Technology
Institute of Technical Education And Research
Bhubaneswar12.2019
12th - English
Mother's Public School
Bhubaneswar12.2015
10th - English
Little Flower School
Balangir, India12.2013
Skills
- Negotiation
- Problem Solving
- Critical Thinking
- Communication Skills
- Presentation Skills
- Pricing Strategy
- Market Research & Consumer Insights
- Product Positioning & Go-To-Market
- Data-Driven Decision Making
- Vendor & Stakeholder Management
- Leadership & Team Collaboration
Languages
English
Hindi
Odia
Positions Of Responsibility
- Senior Executive Member, Corporate Relations and Placement Committee, IIM Ranchi
- Coordinator, Toneelstuk, S'O'A University - Managed 25 students and organized club activities
- School Leader, Little Flower School - Led 2000 students | Collaborated with teachers for school events
Extra-Curricular Activities
- District Level Sports - 2nd position in High Jump | 3rd position in 100m run | 3rd position in Long Jump
- School Sports Champion - Gold Medal in high jump, long jump, triple jump, 100m race, relay race
- Second Runner-Up out of 30 participants in Block Level Dance competition held at Town Hall, Balangir
Hobbies and Interests
- Dance
- Travel
- Singing
Social Links
LinkedIn, https://www.linkedin.com/in/shreeyashreerajlaxmi-rath-12523a124/
Timeline
Regional Key Account Manager
Godrej Consumer Products
04.2024 - Current
Management Trainee
Godrej Consumer Products Limited
05.2023 - 04.2024
Sales & Marketing Intern
Godrej Consumer Products Limited
04.2022 - 06.2022
Software Engineer
Robert Bosch Engineering & Business Solutions
08.2019 - 06.2021
Software Development Intern
Amazon
01.2019 - 08.2019
MBA -
Indian Institute of Management (IIM)
B.Tech/B.E. - Information Technology
Institute of Technical Education And Research
12th - English
Mother's Public School
10th - English
Little Flower School
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