Shruti Khattri
Chandigarh
Summary
Marketing professional with a passion for data analysis to identify revenue growth opportunities and bridge operational gaps. Skilled in leveraging communication and problem-solving abilities to drive strategic decisions. Adept at using empathetic engagement to foster relationships and drive customer satisfaction. Continuously eager to learn and adapt to new market trends and technologies.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Key Account Manager
Dining
Chandigarh
11.2024 - Current
- Handling 200 restaurants in Chandigarh, managing their revenue of 1.7 CR
- Managing their advertisements and marketing on our application
- Helped in increasing GMV by 10% month on month
- Achieved an advertisement target of 5.35 lakhs per month
Sales Officer Trainee
Nestle
Jalandhar
06.2024 - 10.2024
- Handling a Distributor with a team of 10 salesmen to complete the sales target of up to 10 million every month and focusing on maintaining the KPIs required
- Spearheaded the development of new sales strategies, resulting in a 15% increase in sales across Out of Home channels (institutions, offices, schools, and hospitals)
- Leveraged advanced Excel (Pivot Tables, VLOOKUP) to track and analyze sales data, generate daily sales reports, and identify market trends to inform strategic decisions for marketing top-selling products
- Led marketing initiatives for high-growth retailers in the city, optimizing display arrangements, designing banners, and implementing loyalty programs to foster long-term customer relationships
Marketing Intern
Nestle
Noida
06.2023 - 08.2023
- Led the 'Project Outstretch' initiative to identify and capitalize on untapped opportunities in the Noida region, successfully enrolling 200 retail stores in Nestle's distribution network
- Conducted fieldwork to assess the effectiveness of Nestle's schemes and margins, collecting valuable feedback to address operational gaps
- Identified and secured sales opportunities in 15+ institutions across Noida, including colleges, hospitals, schools, and offices, contributing to a 12% increase in sales within these segments
Onboarding Manager
Zomato
Gurgaon
12.2021 - 06.2022
- Successfully onboarded over 150+ restaurants onto the Zomato platform and provided a premium experience on Zomato
- Provided daily updates on the status of restaurant partners to ensure their menu preparation is on track and photoshoots are scheduled
- Managed daily status tracking using Google Sheets and collaborated with retailers to gather feedback, identify process gaps, and drive continuous improvement
Intern
Taj Rambagh Palace
Jaipur
12.2019 - 03.2020
- Assisted the content team in creating marketing content for the Instagram page, incorporating up-to-date hashtags to boost engagement
- Recognized with a Trip Advisor Certificate of Appreciation for exceptional performance in customer engagement
- Played a pivotal role in organizing Jaipur Literature Festival, hosting renowned international writers and contributing to the event's success through marketing efforts
- Collaborated with departments including Front Office, Food & Beverage, & Housekeeping to create engaging content for social media campaigns
Education
Masters in Business Administration - Marketing
LM Thapar School of Management
Dera Bassi06.2024
Bachelors in Hotel Management -
Chandigarh Institute of Hotel Management
Chandigarh06.2021
Skills
- SQL
- Google Sheets
- Excellent Communication
- PowerPoint
- Advanced Excel
- Customer Relationship Management
- SEO & SEM
- Google Analytics
Certification
- B2B Foundation, LinkedIn Learning, 08/01/24
- Artificial Intelligence for Marketing, LinkedIn Learning, 08/01/24
- Advanced course in Digital Marketing, Chandigarh Institute of Internet Marketing, 04/01/21, 08/31/21
Timeline
Key Account Manager
Dining
11.2024 - Current
Sales Officer Trainee
Nestle
06.2024 - 10.2024
Marketing Intern
Nestle
06.2023 - 08.2023
Onboarding Manager
Zomato
12.2021 - 06.2022
Intern
Taj Rambagh Palace
12.2019 - 03.2020
Masters in Business Administration - Marketing
LM Thapar School of Management
Bachelors in Hotel Management -
Chandigarh Institute of Hotel Management
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