Shubhangi Srivastava
JAMSHEDPUR
Summary
Focused Media Buyer with exceptional talents in presenting information to clients and Negotiating the price according to the client budget. Looking for an opportunity to grow in the path of creating and implementing innovative marketing plans for the brands, tackle new challenges with an organization that appreciates talent in marketing.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Media Buyer Associate
BrandMuscle
Noida
08.2023 - Current
- Collaborated with clients to determine marketing objectives, budget parameters, and target audiences.
- Generated weekly status reports detailing progress against established goals.
- Reconcile media plans and handle invoicing to ensure vendors are paid efficiently.
- Negotiated media buys with television, radio, and print outlets to maximize efficiency.
- Foster partner and vendor relationships.
- Identified areas of improvement in existing processes in order to streamline workflow efficiencies.
- Assisted in developing requests for proposals when seeking new vendors or partners.
Sales and Marketing Intern
Hindustan Unilever Pvt. Ltd
Lucknow
07.2022 - 09.2022
- Involved in understanding different ways of modern retail as well as regional retail work.
- Conducted Market Research in order to identify potential client and areas for sales revenue increase.
- Handled customer queries on the product, delivery contract and service options.
- Collaborated with external sales team and marketing department to promote their product and services.
Social Media Intern
PR Professionals
07.2020 - 10.2020
- Worked as a Social Media Intern.
- Generated ideas for original content that resonates with target audience.
- Generate Traffic for 25 clients' social media accounts and their day-to-day posts.
- Organized various webinars, workshops, and events to promote and generate views.
Education
PGDM(Post Graduate Diploma in Management) - Marketing and Business Analytics
Doon Business School
Dehradun07-2023
BA - Journalism and Mass Communication
Amity University, Ranchi
08-2021
Skills
- Audience Targeting
- Target Audience Analysis
- Media expense forecasting
- Proficient in NetSuite
- Proficient in Microsoft Powerpoint
- Proficient in Microsoft Excel
- Proficient in Convirza
- Knowledgeable in Tableau
- Negotiations
- Strategic Thinking
- Interpersonal and written communication
- Client Communication
- Verbal and written communication
Coursework
- Marketing Principles
- Consumer Behavior
Languages
- English
- French
Hobbies and Interests
- Travelling
- Acquiring new skills
- Reading novels(fiction)
Certification
- Fundamentals of Visualization with Tableau(University of California Davis)
- Brand and Product Management (IE Reinventing Higher Education)
- The Manager's Toolkit (University of London)
- Introduction to Marketing (Wharton University of Pennsylvania)
- Digital Marketing (Google Digital Garage)
Language
Hindi
First Language
English
Proficient (C2)
C2
French
Beginner
A1
References
References available upon request.
Timeline
Media Buyer Associate
BrandMuscle
08.2023 - Current
Sales and Marketing Intern
Hindustan Unilever Pvt. Ltd
07.2022 - 09.2022
Social Media Intern
PR Professionals
07.2020 - 10.2020
PGDM(Post Graduate Diploma in Management) - Marketing and Business Analytics
Doon Business School
BA - Journalism and Mass Communication
Amity University, Ranchi
Similar Profiles
Heather Haley MarchbanksHeather Haley Marchbanks
Manager, Client Success at BrandmuscleManager, Client Success at Brandmuscle
ROHIT RAWATROHIT RAWAT
Specialist (Client Success & Order Entry) at BRANDMUSCLESpecialist (Client Success & Order Entry) at BRANDMUSCLE
Ranjay SinghRanjay Singh
Senior Associate - LMS at BrandMuscleSenior Associate - LMS at BrandMuscle