Shuchi Sethi
Content Expert
Gurugram
Summary
Results-driven Content Expert with over a decade of experience in crafting and executing dynamic content strategies. Proven track record of driving engagement and achieving business objectives through innovative and high-impact content creation. Adept at leveraging SEO principles, analytics, and industry trends to optimize content performance. Demonstrated success in leading and motivating cross-functional teams to deliver compelling results that resonates with target audiences. Strong communicator with a passion for building and nurturing professional relationships. Seeking to contribute expertise in content development and strategic leadership to drive transformative success for a forward-thinking organization.
Overview
10
10
years of professional experience
12
12
years of post-secondary education
Work History
Vice President & Business Head
Razorlabz Software Pvt Ltd
04.2023 - Current
- Started the Content & Influencer Marketing vertical at Labz
- Consulted various brands for best practices in content and various strategies to increase awareness and recall.
- Planning and strategy for future growth using data and optimisation.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
Business Head(AnyTag)
Anymind Asia Group
07.2020 - Current
- Launched AnyTag in the Indian market defining the USP and GTM strategy while openings doors in the market
- Led 4 verticals Including PnL and Strategy
- Execution & Client Servicing with a substantial team size with a 100% growth in Revenues in the year 2022
- Instrumental in setting up the team and processes and managed to create award-worthy campaigns bagging 3 awards for Dabur
- National responsibility of Account Management/Client Servicing while nurturning the team to handle biggest accounts like Google, Youtube & BOB to mention a few.
Associate Account Director
Cheil India
03.2019 - 07.2020
- Was responsible for Content generation & dissemination & introduced the first ever advocacy program for Samsung India
- Successfully launched Note 10, 510 Lite & Note 10 lite & all the CE devices in India.
Business Head
Fork Media
06.2016 - 03.2019
- Revamped the vertical by introducing innovative content led ideas while bringing substantial growth
- Set up Buzzerati as the content marketing vertical for Fork Media creating numerous success stories & handled the vertical end to end (P.nL
- Strategy, Alliances & Client Servicing)
- Involved in tactical & strategic decisions for business growth by innovation and grew the business substantially during the stint.
Senior Manager
Fork Media
06.2016 - 03.2019
- The first hire for Buzzerati as a vertical to build and work closely with the leadership team
- Single handedly managed all the vertical & eventually was a key player in business growth.
Senior Account Manager
Eleve Media
05.2015 - 06.2016
- Single handedly managed all the celebrity led campaigns
- Created strategic alliances with content creators and brands understanding the needs and demands.
Business Development Manager
Off Spin Sports & Entertainment
08.2014 - 04.2015
- Managed Harbhajan Singh for his non-digital activities
- Media Selling & Buying, BTL activations & Jersey branding.
Sales Manager
ICICI Lombard
03.2014 - 08.2014
- Sales Manager in Key Relations Group
- Managing an NBFC channel and No 2 employee in target achievement of about 150%.
Education
MBA - Marketing
IBS University
01.2012 - 01.2014
BE - Information Technology
Rajiv Gandhi Prodyogiki Vishwavidyalaya
01.2008 - 01.2012
MBA - Marketing
IBS University
01.2012 - 01.2014
BE - Information Technology
Rajiv Gandhi Prodyogiki Vishwavidyalaya
01.2008 - 01.2012
Skills
Strategic Planning
Decision-Making
Corporate Communications
Targeted Marketing
Revenue Cycle Management
Timeline
Vice President & Business Head
Razorlabz Software Pvt Ltd
04.2023 - Current
Business Head(AnyTag)
Anymind Asia Group
07.2020 - Current
Associate Account Director
Cheil India
03.2019 - 07.2020
Business Head
Fork Media
06.2016 - 03.2019
Senior Manager
Fork Media
06.2016 - 03.2019
Senior Account Manager
Eleve Media
05.2015 - 06.2016
Business Development Manager
Off Spin Sports & Entertainment
08.2014 - 04.2015
Sales Manager
ICICI Lombard
03.2014 - 08.2014
MBA - Marketing
IBS University
01.2012 - 01.2014
MBA - Marketing
IBS University
01.2012 - 01.2014
BE - Information Technology
Rajiv Gandhi Prodyogiki Vishwavidyalaya
01.2008 - 01.2012
BE - Information Technology
Rajiv Gandhi Prodyogiki Vishwavidyalaya
01.2008 - 01.2012