Dynamic Sales Manager with over 17 years of management experience, driven by a strong competitive spirit, adaptability, and unwavering perseverance. Exceptional listening skills and a problem-solving mindset facilitate the identification of customer needs and effective objection handling, consistently resulting in successful sales closures and goal attainment across diverse territories. Proven ability to motivate and develop sales teams within customer-focused, results-driven environments enhances overall performance and fosters a culture of success. Committed to maintaining a positive attitude toward achieving excellence in every endeavor.
Hi, I’m
SHWETA CHAUHAN
Assistant Director ( Sales And Marketing )
J-173, First Floor, Saket, New Delhi
Summary
Overview
21
years of professional experience
Work History
BrandKettleFaridabad
Assistant Director (Sales and Marketing)
08.2025 - 12.2025
Job overview
- Drive sales for retail turnkey interior design projects across malls, high-street retail, and commercial spaces.
- Identify, pursue, and convert new business opportunities through direct sales, partnerships, and referrals.
- Build and maintain strong relationships with architects, retail brands, and key decision-makers.
- Plan and execute marketing initiatives to strengthen brand visibility and lead generation.
- Develop and execute sales strategies to acquire new clients across commercial, retail, hospitality, and residential fit-out projects.
- Collaborate with estimation, design, and project teams to prepare competitive bids, BOQs, and commercial proposals.
- Maintain strong relationships with key clients to drive repeat business and referrals.
- Plan and execute industry events, exhibitions, and networking initiatives.
- Ensure a seamless handover from sales to project execution, with clear scope, timelines, and expectations.
Colorbar Cosmetics Private LtdNew Delhi
Regional Sales Manager (North & East)
10.2024 - 02.2025
Job overview
- Operational and financial responsibility for the North and East regions.
- Lead ARMs to achieve their targets: coach them on customer experience, sales techniques, and product knowledge to improve performance.
- Monitor commercial KPIs: in-store traffic, conversion rate, UPT, number of transactions per hour, and productivity.
- Maximize individual sales productivity: drive conversion rate and productivity (number of transactions per retail artist per day).
- Set retail sales targets (year, quarter, month, week, days) for each door in the area, and follow daily results.
- Work with Marketing, VM, Events, and Education to create and execute a door-to-door strategy to drive traffic, conversion, and cater to the needs of the local consumer.
- Coordinate, monitor, and manage stock inflow and shrinkage control within a particular geographic region.
- Adding new business opportunities by looking for prospective stores that add value to the current business.
- Regular sales meeting updates on competitors, i.e., new entrants in the market, new product launches, promotions, incentive schemes, and updates on other brands.
SwarovskiGurgaon
Key Account Manager
03.2024 - 10.2024
Job overview
- Managing sales sell-in in line with guidelines (assortment, categories, etc.) for the South region.
- Supporting Swarovski and customers to achieve its long-term and mid-term strategy.
- Point of contact and advisor for partners in resolving brand operational, logistics, and administrative matters.
- Leverage available data for commercial decision-making to achieve optimum commercial outcomes.
- Liaises with relevant stakeholders in supporting sell-out.
- Managing special occasion sell-in packages, aligning to the brand's expectations.
- Ensuring an excellent and consistent consumer experience across all touch points, based on guidelines, securing the maximum benefit to the consumers.
- Ensuring seamless communication across all parties in supporting the smooth brand execution.
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
FSN Brands Marketing Pvt. Ltd. (Nykaa)New Delhi
Area Sales Manager
02.2020 - 06.2023
Job overview
- Set topline targets format-wise in line with the business plan, and align brand buys; break down to planning of store-wise sales and KPI targets to achieve store profitability.
- Formulate format-specific plans encapsulating strategic brand launches, key focus launches, CRM initiatives to drive repeat footfall, and retail-specific offers. Drive the Top Door strategy across all formats, aligned with all departments.
- Responsible for the alignment and execution of Nykaa Big Asset Days across all functions: Pink Friday, and Hot Pink.
- Drive weekly, monthly, and quarterly reviews with Operations and Format Heads to align on performance, review challenges, incorporate assortment rationalization, and align future goals.
- Successfully opened 50 MBOs, 4 EBOs, and 10 LFS.
- Handle end-to-end planning and operations for the offline retail business of Nykaa Fashion, Twenty Dresses, and RSVP.
- Solely responsible for the pre-opening plan in collaboration with other departments: store layout, design and brand layout plan, manpower recruitment, training schedules, review inventory requirements, coordination with projects for handover, ensure all brand planograms are in place for merchandising, finalize store opening date, ensure merchandising is completed, plan and execute in-mall marketing visual elements, and coordinate with marketing for all opening day execution plans.
Major Brands Pvt. Ltd. (Inglot)New Delhi
Area Sales Manager
03.2019 - 12.2019
Job overview
- Managed over 10 retail EBOs, consisting of 35 team members.
- Inventory management, sales planning, and forecasting in close coordination with merchandising and brand teams.
- Measure category sales contributions, individual contributions, and KPIs.
- Merchandise in line with stock movement and sales per category.
- Strategize and implement marketing and sales plans with line managers to sell slow-moving items.
- Calculate and set the sales target for the store every month, and ensure its accomplishment.
- Prepare a weekly and monthly sales analysis report, brand-wise, and category-wise.
Ritika Pvt. Ltd (RituKumar)New Delhi
Area Sales Manager
08.2017 - 02.2019
Job overview
- Reported sales activity, generated sales quotations, proposals, and maintained the customer contact database to achieve sales objectives for 10 stores across Delhi/NCR.
- Develop and manage customer relations to maximize service satisfaction, promote goodwill, and generate repeat/referral business, contributing to sales growth.
- Understand challenges to achieve KPIs, and incentivize and drive the team to achieve KPIs as and when they are finalized and communicated.
- Need to ensure stores have sufficient inventory, and the right product mix, to deliver 100% target achievement.
- Co-ordination and communication with all relevant teams internally, viz., merchandising, marketing, and warehouse.
- The deployment plan, allocation plan, and RTV-scheduling process, as well as control store stock schedules, are built in order to maximize sales and productivity.
Major Brands Pvt. Ltd (Promod)New Delhi
Area Sales Manager
02.2014 - 07.2017
Job overview
- Ensure that you have the right people who are sufficiently trained and developed to drive revenue growth.
- Built lasting relationships with clients through outstanding customer service interactions.
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Promoted cross-selling initiatives and educated staff on the importance of add-on sales, resulting in higher average transaction values.
- Managed inventory levels to ensure optimal product availability, resulting in increased sales.
Planet Retail Holdings Pvt. Ltd. (Guess, Next, Nautica and Accessorize)New Delhi
Cluster Manager
11.2010 - 01.2014
Job overview
- Monitoring top door performance and ensuring that, every quarter, top doors deliver 100% target achievement, along with year-over-year growth.
- Managed to deliver 120% of the target versus achievement during the Cluster Premier League in 2011.
- Leverage this relationship to drive opportunities for the brand (space, staff, events, stock).
- Led training initiatives that enhanced employee skills, knowledge base, and productivity levels across various functions within the organization.
- Conducted regular performance evaluations for all employees to recognize achievements, address challenges, and facilitate professional growth.
- Developed efficient operational processes to optimize resources and improve overall cluster performance.
Giorgio ArmaniNew Delhi
Senior Fashion Consultant
10.2008 - 10.2010
Job overview
- Managed over 50 HNI customers, and contributed to increased sales by 10%.
- Provided education and guidance to HNI clients on fashion trends and styling techniques.
- Conducted personal shopping services for high-profile clients, ensuring confidentiality and satisfaction.
- Achieved individual monthly targets to contribute to store success.
- Develop and manage customer relations to maximize service satisfaction, promote goodwill, and generate repeat/referral business, contributing to sales growth.
Study By JanakNew Delhi
Store Manager
06.2005 - 10.2008
Job overview
- Made personal recommendations for customers by sharing product knowledge and demonstrating products.
- Maintained an aesthetically pleasing store layout through strategic merchandise placement and visual displays, driving customer interest in products.
- Coached employees and trained them on methods for handling various aspects of sales, complicated issues, and difficult customers.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Managed store inventory and stock levels to maintain the availability of products.
- Completed efficient daily opening and closing processes to prepare teams, and maintain optimal financial controls.
Education
Sikkim Manipal UniversityDelhi
BBA: Retail Management
02.2018
University Overview
International Polytechnic For WomenDelhi
GED
05.2005
University Overview
New Green Field Public SchoolDelhi
High School Diploma
05.2001
University Overview
Skills
Operations & Sales management
Accomplishments
Accomplishments
- Participation in different designer apparel exhibitions at national level, Exhibition at Vivah (2004), Hotel Asoka (2004), The Lodhi (2017) and Roadshow at Lemon Tree (2023)
- Best Cluster Performance Recognition in Cluster Premier League at Planet Retail Holdings Pvt. Ltd. in April 2011
- Highest Sales Contribution at Giorgio Armani in 2009
- Valued contributor in successfully opening 50MBO's, 4EBO's and 10LFS
Timeline
Assistant Director (Sales and Marketing)
BrandKettle
08.2025 - 12.2025
Regional Sales Manager (North & East)
Colorbar Cosmetics Private Ltd
10.2024 - 02.2025
Key Account Manager
Swarovski
03.2024 - 10.2024
Area Sales Manager
FSN Brands Marketing Pvt. Ltd. (Nykaa)
02.2020 - 06.2023
Area Sales Manager
Major Brands Pvt. Ltd. (Inglot)
03.2019 - 12.2019
Area Sales Manager
Ritika Pvt. Ltd (RituKumar)
08.2017 - 02.2019
Area Sales Manager
Major Brands Pvt. Ltd (Promod)
02.2014 - 07.2017
Cluster Manager
Planet Retail Holdings Pvt. Ltd. (Guess, Next, Nautica and Accessorize)
11.2010 - 01.2014
Senior Fashion Consultant
Giorgio Armani
10.2008 - 10.2010
Store Manager
Study By Janak
06.2005 - 10.2008
Sikkim Manipal University
BBA: Retail Management
International Polytechnic For Women
GED
New Green Field Public School
High School Diploma