Shweta Chourasia
Experiential Marketing
Gurgaon,Haryana
Summary
With over 11 years of experience in Account Management, recognized for being organized and dependable while successfully managing multiple priorities with a positive attitude. Known for a strong willingness to take on additional responsibilities to meet team goals and ensure the success of projects and initiatives.
Overview
13
13
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work History
Account Director - Experiential Marketing
Kia India at INNOCEAN INDIA
Gurgaon
9 2021 - Current
- Entire Operations Management, Manage & design tech engagement, workshops, brand collaborations for activities at Kia360 experience center
- Vendor Management, Annual Budget Planning, Team Coordination
- Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
- Streamlined internal processes to enhance team productivity, resulting in improved performance metrics.
- Presented insightful reports to clients on campaign progress and results, demonstrating value of services provided.
- Developed comprehensive account plans to align client objectives with actionable strategies for success.
- Increased client satisfaction by effectively managing account teams and delivering exceptional service.
- Conducted quality control for teasers, launch audiovisual content, and management presentations.
Sr. Manager, Marketing
Antworks Money.com
Gurgaon
09.2020 - 08.2021
- Planned pitch ideas and engagement strategies for investor presentations, customer retention, brand collaborations, and improving social media reviews.
- Redesigned app to enhance user experience and functionality.
- Developed and executed social media, e-blast, and public relations campaigns.
- Resolved customer complaints with empathy, increasing loyalty and repeat business.
Content Planning Head
GamePlan - 2020 & 2021
New Delhi
03.2020 - 08.2021
- Developed project pitch ideas and concepts.
- Designed and planned content, along with show running, for virtual event.
Project Head
International Film Festival of India - Virtual 2020
Gurgaon
1 2021 - 01.2021
- Achieved consistent on-time project completion by establishing clear goals and timelines for team members.
- Manage designing and execution of virtual event for International Film Festival of India
- Hybrid event with real time online editing on chroma and telecast live on virtual platform.
Team Head
India International Science Festival - 2020
Delhi
12.2020 - 12.2020
- Managed multiple team for multiple events happening over span of 5 day.
- Mentored junior staff members, sharing valuable knowledge and experience to support their professional growth.
- Implemented new training programs for staff members, increasing skill sets and expanding responsibilities within team.
Sr. Manager, Client Servicing & BD
Wikreate Experiences Pvt. Ltd.
Gurgaon
01.2018 - 08.2020
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
- Mentored junior staff members for skill development and career progression within organization.
- Evaluated vendor offerings critically to select most appropriate partners for delivering desired results at optimal costs.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
- Increased customer satisfaction with timely project deliveries and seamless communication.
- Achieved operational excellence by streamlining processes and implementing best practices.
Manager, Client Servicing
Laqshya Live Experiences Pvt. Ltd.
Gurgaon
06.2015 - 12.2017
- Developed customized service plans tailored to individual client needs, resulting in increased retention rates.
- Successfully resolved escalated client issues, restoring trust and safeguarding company's reputation.
- Nurtured long-term relationships with clients, fostering loyalty and business growth opportunities.
- Managed multiple projects simultaneously, ensuring timely completion and high-quality outcomes.
- Initiated feedback loops for continuous learning from both internal teams and external clients.
Executive, Client Servicing
Enthuse Answers Communications Pvt. Ltd.
Gurgaon
10.2013 - 06.2015
- Client follow ups, Corporate AV (Making Storyboard, Directing Editor with appropriate shots, client coordination for changes & concept clarity), Concept presentations, on-going event coordination with hotel, travel management, show running.
Executive, CS & BD
Twilight Amusement Pvt. Ltd.
Kolkata
07.2012 - 01.2013
- KRA - Existing Client Relationship Management, generating leads through cold calling, execution team part, working on data base management.
Executive, Marketing
Foully Solutions Pvt. Ltd.
Kolkata
08.2011 - 01.2012
- KRA - Business Development Support, generating leads for client meeting, content update on clients website
- Regular update of event site update kyakare.com.
- Increased customer acquisition through targeted digital campaigns and engaging content creation
Education
Post Graduate Diploma - Event Management & Public Relations
Indian Institute of Learning And Advanced Development (INLEAD)
Gurgaon 01.2013 - 04.2015
Bachelors of Commerce - Finance & Accounts (Hons.)
Calcutta University
Kolkata 01.2010 - 04.2013
Skills
Innovation and Creativity
Analytical Thinking
Performance monitoring
Teamwork and Collaboration
Interpersonal Skills
Relationship Building
Problem-solving abilities
Innovation and Creativity
Certification
Certified in Six Sigma White Belt
Languages
English
Hindi
Timeline
Team Head
India International Science Festival - 2020
12.2020 - 12.2020
Sr. Manager, Marketing
Antworks Money.com
09.2020 - 08.2021
Content Planning Head
GamePlan - 2020 & 2021
03.2020 - 08.2021
Sr. Manager, Client Servicing & BD
Wikreate Experiences Pvt. Ltd.
01.2018 - 08.2020
Manager, Client Servicing
Laqshya Live Experiences Pvt. Ltd.
06.2015 - 12.2017
Executive, Client Servicing
Enthuse Answers Communications Pvt. Ltd.
10.2013 - 06.2015
Post Graduate Diploma - Event Management & Public Relations
Indian Institute of Learning And Advanced Development (INLEAD)
01.2013 - 04.2015
Executive, CS & BD
Twilight Amusement Pvt. Ltd.
07.2012 - 01.2013
Executive, Marketing
Foully Solutions Pvt. Ltd.
08.2011 - 01.2012
Bachelors of Commerce - Finance & Accounts (Hons.)
Calcutta University
01.2010 - 04.2013
Account Director - Experiential Marketing
Kia India at INNOCEAN INDIA
9 2021 - Current
Project Head
International Film Festival of India - Virtual 2020
1 2021 - 01.2021
Certified in Six Sigma White Belt
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