Siddhant Maheshwari
Zonal Sales Head
Mumbai
Summary
Achievement-driven professional with an experience of more than 10 years. Hands - on experience in developing new markets, identifying customers, brand promotion, new product launch, accelerating growth and achieving desired sales goals. Competent in streamlining and improving existing systems / processes, envisioning new methodologies, future trends and driving development, direction and accomplishment Exceptional communication, presentations and mentoring skills with distinguished capabilities in leading teams for developing business continuity plans, procedures and service standards for business excellence. Managed largest merchants across various industries like Furniture, Electronics, Healthcare & Lifestyle.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
Work History
Zonal Sales Head
Pine Labs
07.2023 - Current
- Led a high-performing team of 10 CMs and 50 FOS to exceed targets and improve overall performance.
- Delivered on AOP of 450 Cr in alignment with the business development and merchant engagement strategies, high value brands like Godrej Interio, Landmark Group, Livspace, Urban Ladder etc.
- Successfully coordinated and directed brand testimonial shoots for Godrej Interio & Wakefit, ensuring alignment with brand identity and messaging while maximizing engagement and resonance with target audiences.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Introduced high value brands with new product lines like myEMi/PBL/ISV/EMI World etc.
- Coordinated and designed startegic interventions with the help of banking alliance for running cashback campaigns with results in new customer acquisitions.
- Introduced multiple NBFCs like IDFC, Liquiloans, and Bajaj Finance to enhance brand accessibility by offering a diverse range of payment solutions.
Zonal Sales Head - Business Development
Pine Labs
12.2022 - 06.2023
- Led a team of 6 BDM and onboarded 23 key accounts like Asian Paints, Kaya, Reliance Brands, Homelane etc. which significantly grown the business revenue at about 46% MoM.
- Increased sales revenue by implementing innovative strategies and utilizing market research.
- Working closely with retail, marketing, enterprise sales, KAM teams for lead generation and enhancing existing relationships.
- Constructing mechanism to ensure customer feedback is understood and incorporated.
- Conducted comprehensive product training sessions for sales team, enhancing their knowledge and skills.
Senior Manager - Growth
Zest Money
12.2021 - Current
- Responsible for driving & scaling major contributing accounts of In-store business (40%) like Reliance Digital, Croma Retail & My Jio Stores
- Managed relationship with OEMs like Apple, Samsung & Vivo
- Planning and Execution of Dedicated Trainer Model which resulted in 7x growth
- Build 360 degree execution plan across ATL, BTL, Digital, Social, In-app & On merchant properties for new product launches and consumer offers
- Formulated growth initiatives & strategies by fixing targets to accentuate business growth via P&L responsibility.
- Worked on funnel and profiling improvements which improved risk (20% to 5%) and customer experience.
- Led transition from WhatsApp to Yellow Messenger for improved chat assistance for retailers, thereby helping monitor and improve TAT, MSAT
- Executed appropriate staffing and budgetary plans to align with business forecasts.
- Identified cost improvement changes and cost savings plans to increase company savings.
- Maintained frequent interaction with Leadership Team to developed sales strategies to achieve short and long term sales revenue objectives.
- Conducted performance evaluations, compensations and hiring to maintain appropriate staffing requirements.
- Implemented and developed operational standards, policies and procedures.
Senior Manager
Pinelabs
04.2021 - 12.2021
- Forged partnerships with over 16 National relationships in 5 months including brands like Apollo Hospitals, Rhea Healthcare, Indira IVF
- Merchant Acquisition with Payment Gateway facilitation including customized payment products like No Cost EMIs and providing Payment Orchestrator solutions
Senior Manager
Bajaj Finserv Limited
08.2019 - 03.2021
- Managed National Key Accounts of Lifecare Finance (Healthcare)
- Developing new categories under no cost EMI financing –Dental OEM & Ayurveda
- Forged partnership with over 17 National Relationship including Indira IVF & Madhavbaug
- Driving business through new initiatives with key accounts
- Wore multiple hats and was closely working with different functions to improve product offering
- Retailer activation to drive EMI Business
- Onboarded 11 brands on BFL marketplace
- Managing and leading Marketplace integration project for Lifecare Finance business which includes negotiation, onboarding, catalogue listing, system integration and escalation management.
- Devising Annual operating plan for new developing categories including Sales plan, budgets, marketing efforts, BD and distribution expansion.
Regional Manager
Kama Schachter Pvt Ltd
04.2017 - 07.2019
- Managed Regional Key Accounts of South & Central Region (Fine Diamond Jewelry)
- Onboarded 9 Large Accounts contributing 17% additional revenue
- Managed National Accounts like Tanishq & Malabar Diamonds
- Awarded for starting new product range Nano Collections during IIJS by GJEPC Council
- Started new category Close Setting for south region-based jewelers
- Headed a high-performing team of 15 people to create value and delivery in sales process.
- Achieved retail market share goals by developing and executing dealer event-oriented marketing promotions.
Assistant Manager
Kama Schachter Pvt Ltd
04.2014 - 03.2017
- Started Central India market
- Started new category couple bands and prima (best selling products) for Pan India Locations
- Onboarded 25 new accounts including regional wholesalers contributing 15% to overall business
- Managed Regional Key Accounts of Central Region (Fine Diamond Jewelry)
Education
MBA - Marketing
International School of Business & Media
Pune 04.2012 - 04.2014
BBA -
Renaissance College of Commerce & Management
Indore 04.2009 - 04.2012
Skills
Revenue growth
Excellent managerial techniques
Internal Growth Programs
Key Account Management & Business Development
Business Intelligence
Additional Information
- "Game Changer Award" for OND FY23 at Pine Labs
- "Impromptu Award" for Highest GMV in Q4 at ZestMoney
- "Best Account Manager In-Store" in Q1 FY22 at ZestMoney
- Recognized for onboarding maximum accounts in Q2 FY21 at PineLabs
- "Kudos" for onboarding key accounts in Feb’20 at Bajaj Finance
- Awarded as "Best Merchandiser" by PNG Jewellers
- Awarded for maximum sales in IIJS Show for 3 consecutive years 2016, 17 & 18
- Started "Prima" best selling program for Kama Schachter Jewelry
- Certified Diamond Grader from Gemolgical Institute of America
Timeline
Zonal Sales Head
Pine Labs
07.2023 - Current
Zonal Sales Head - Business Development
Pine Labs
12.2022 - 06.2023
Senior Manager - Growth
Zest Money
12.2021 - Current
Senior Manager
Pinelabs
04.2021 - 12.2021
Senior Manager
Bajaj Finserv Limited
08.2019 - 03.2021
Regional Manager
Kama Schachter Pvt Ltd
04.2017 - 07.2019
Assistant Manager
Kama Schachter Pvt Ltd
04.2014 - 03.2017
MBA - Marketing
International School of Business & Media
04.2012 - 04.2014
BBA -
Renaissance College of Commerce & Management
04.2009 - 04.2012
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