Siddhant Singh
Performance Marketer
Mumbai
Summary
Results-driven Senior Performance Marketing Executive with a proven track record at Sqroot, specializing in Google Ads and audience targeting. Achieved a 2.2x increase in ROAS through strategic campaign management and collaboration with sales teams. Adept at leveraging data insights and fostering cross-functional partnerships to drive growth and optimize performance.
Overview
1
1
year of professional experience
Work History
Senior Performance Marketing Executive
Sqroot
05.2025 - 09.2025
- Developed and executed targeted advertising strategies for FMCG, and lead generation brands.
- Conducted campaign audits and crafted data-driven media plans for continuous improvement.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Optimized ROAS and conversion rates through advanced remarketing and refined audience targeting.
- Leveraged tools such as Google Analytics, Google Ads, Meta Ads, Microsoft Clarity, and Shopify to enhance performance and insights.
Performance Marketing Executive
Auburn Digital Solutions
05.2024 - 05.2025
- Managed full-funnel digital campaigns with a focus on ROI and growth.
- Performed competitor analysis, keyword research, and budget optimization to maximize campaign success.
- Tracked KPIs and implemented continuous optimization strategies to improve ROAS by 2.2x+.
- Collaborated with cross-functional teams to align campaigns with brand objectives.
- Planned and executed events and marketing programs to increase qualified leads.
Education
Bachelor of Science - Information Technology
Thakur College Of Science And Commerce
Mumbai, India 04.2001 -
Skills
- Google Ads & Meta Ads Expertise
- Amazon Ads & Shopify Campaigns
- Audience Targeting & Keyword Research
- Campaign Management & Media Planning
- ROAS Optimization & Budget Management
- Remarketing & Conversion Strategies
- Competitor Analysis & KPI Tracking
- Ad Copywriting & Creative Strategy
Timeline
Senior Performance Marketing Executive
Sqroot
05.2025 - 09.2025
Performance Marketing Executive
Auburn Digital Solutions
05.2024 - 05.2025
Bachelor of Science - Information Technology
Thakur College Of Science And Commerce
04.2001 -
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