Siddhartha Deshmukh
Kolkata
Summary
8+ years of experience in the field of Sales and Marketing with hands-on experience in Sales and Business Development across the Consumer Durables and FMCG sectors (2 years in Consumer Durables and 6+ years in the FMCG/GT sector). Innovative and results-driven marketing and sales professional with experience in creating and executing successful marketing strategies. Proven track record of exceeding sales targets, building and maintaining client relationships, and leading teams to achieve business objectives. I have a clear understanding of business drivers & enablers.
Overview
9
9
years of professional experience
Work History
Area Executive
ITC LTD
Kolkata
04.2018 - Current
- Ensuring timely remittance by the Distributors and implementation of the organization's schemes
- Intensive distribution of the Company's FMCG products across the Channels (GT- Retail, Wholesale, Convenience outlets)
- Providing on-the-job training and motivational programs to the distributors & sales team
- Managing Budgeting & monitoring Marketing expenditures & Distribution costs with the goal of optimization of relevant costs
- Trade Channel expertise
- Extensive experience in handling trade partners, distributors & sales of the brand in the region
- Expertise in marketing & promotion plans with exceptional efficiency
- Handling of rural markets across the region & sales development in towns
- Deliver Planned Business Goals (Primary & Secondary)
- Achieve distribution goals (New Outlets, New Towns) & focus on brand goals
- Achieve outlet efficiency goals (Productivity & Execution)
- Maintain system hygiene & processes
- Analyses campaign performance and made the data-driven decision to optimize future campaigns
- Developed and maintained strong relationships with key clients and partners
- Implement new sales processes and training programs resulting in increased efficiency and productivity.
Senior Sales Executive
AO Smith India Water Products Pvt Ltd
05.2016 - 03.2018
- Handling distributors & dealers in sales of the products across West Bengal and Odisha region
- Setting up the primary & secondary distribution network for the products in different cities of West Bengal and Odisha to help the sales team achieve their annual sales targets
- To manage Sales, Sales Promotion, Channel Stocks, and Debtors to achieve the short-term and long-term goals of the region
- To investigate and monitor retail outlets' contribution to achieving the required outlet share and retail objectives
- To provide market information and feedback on competitor schemes/offerings and product quality and reliability.
PGDM Internship
ID FRESH FOOD India Pvt Ltd
Bengaluru
01.2016 - 04.2016
- Business Title: Business Development Intern (Sales Trainee)
- Responsibilities of General Trade Business Development
- Mapping potential for new channel development (Milk and vegetable vendors)
- BTL Branding and New Initiative- (ID TRUST SHOP)
- Achievements were convincing of 20 residential societies in Bengaluru and several corporate offices in and around Bengaluru city for daily consumption of ID Fresh food products
- Tie-up with milk and vegetable vendors catering to approximately 20000 houses for a daily supply of products.
Live Work Projects in PGDM
Paynovation Technologies Pvt LTD
07.2015 - 10.2015
- Responsibilities of conducting Market Research for the launch of a new product and designing a Marketing Strategy for a new product
- Organization: Digitifi Media Pvt LTD working on GoFrugal Billing software
- Assigned the tasks of generating leads for sales and client servicing
- Generated potential leads on Village Hypermarket, Four Points Supermarket, and Bakasur in Bengaluru.
Education
Bachelor's in Computer Applications - Computer Science
Sikkim Manipal University
04.2014
Post Graduate Diploma in Management (PGDM) - Marketing (Major) Operations (Minor)
IFIM Business School
10th And 12th Std -
Indian Language School (CBSE)
Skills
- Retail Sales
- Channel Sales
- Marketing
- Business Development
- Business Analytics
- Execution
- Leadership and motivational skills
- Training and coaching
- Creating sales plans and processes
- Forecasting sales and creating reports
- Setting sales goals
- Managing individual and team quotas
- Keeping an active watch over (and involvement in) key accounts Mentoring individual sales reps and administering incentive programs
- Recruitment, hiring, and firing of sales reps
- Managing budgets for things like travel, hiring, and training programs
- Customer Service
- Negotiation and Persuasion
- Vendor Management
- Contract Negotiations
- Strategic Planning
- Revenue Generation
- CRM Software
Personal Information
- Father's Name: Sankar Deshmukh
- Date of Birth: 01/07/89
- Marital Status: Married
Languages
- English
- Hindi
- Bengali
Hobbies and Interests
I am an avid football lover and Arsenal is my favorite team of all time & watch all of their matches in my free time. I also like to watch movies and go out with friends and family. Traveling and exploring new places is also something that I like to do when I get time for it.
Disclaimer
I, Siddhartha Deshmukh declare that all the above-mentioned details are true to the best of my knowledge.
Languages
English
First Language
English
Proficient (C2)
C2
Bengali
Advanced (C1)
C1
Hindi
Advanced (C1)
C1
Timeline
Area Executive
ITC LTD
04.2018 - Current
Senior Sales Executive
AO Smith India Water Products Pvt Ltd
05.2016 - 03.2018
PGDM Internship
ID FRESH FOOD India Pvt Ltd
01.2016 - 04.2016
Live Work Projects in PGDM
Paynovation Technologies Pvt LTD
07.2015 - 10.2015
Bachelor's in Computer Applications - Computer Science
Sikkim Manipal University
Post Graduate Diploma in Management (PGDM) - Marketing (Major) Operations (Minor)
IFIM Business School
10th And 12th Std -
Indian Language School (CBSE)