Raju Shah

• Supervised 10 TLs & 56 DS with 13 WDs and delivered INR 27 Cr+ business annually
• WD Sales Estimation
• WD Pipeline Management
• Remittance Management
• D&D and Spend Management
• Plan market and outlet coverage,required infra
• Addition of new market & outlets to the service base through desired WD Infra
• Regimentation of WD operation: DS Stock Issue-Portfolio & OFMCG (CDM and Top Up),POSM allocation(Route Top Up),TL Dhanush
• Regular Gate Meetings-Cascade, Review Sales, Coverage & Productivity (Breeze & Radar)
• Ensure effective communication of Trade inputs
• Ensuring AVF as per norms
• Regular UID Checks
• Market Intelligence on competition practices

• Supervised 5 TLs & 30 SEs with 4 WDs and delivered INR 2 Cr+ business annually
• Ensured Annual Plan in terms of primary, secondary, and other KPIs
• Tracked SE/TL performance on quarterly/monthly/weekly basis and mentored them to maximize productivity
• Implemented sales strategy to achieve targets through analysis of Nielson & internal data of various market
• Executed and track distribution expansion by analyzing Town's class, Outlet's type.
• Monitored merchandising standards, planograms, and product visibility.
• Ensured WD claims are settled in time by proper scrutiny and verification.
• Managed WDs and collaborating with them to ensure healthy ROI.
• Forecasted monthly and quarterly sales to plan and execute optimum result.

• Looking after Corporate, General Trade, Modern Trade and HoReCa

• Primary and Secondary Sales

• Keeping in contact with existing customers in person and by phone

• Making appointments with and meeting new customers

• New Activation

• Agreeing sales, prices, contracts and payments

• Meeting sales targets

• Promoting new products and any special deals

• Advising customers about delivery schedules and after-sales service

• Recording orders and sending details to the Area sales Manager

• Giving feedback on sales trends

• To ensure that each stage of a sale is completed in a timely and accurate manner