Siddhi Jarwal
Bangalore
Summary
Performance Marketing professional with 5 years of experience driving growth for leading consumer tech brands. An IIT Delhi graduate, currently with Apna Jobs, previously at Meesho and Pristyn Care. Skilled in scaling paid marketing across Google, Meta, LinkedIn, and Bing through data-led strategy, creative optimization, and performance analysis. Proven ability to launch and scale new business verticals and deliver measurable ROI at scale.
Overview
7
7
years of professional experience
Work History
Assistant Manager, Growth Marketing
Apna Jobs
01.2025 - Current
- Leading performance marketing for the employer side of the business, managing campaigns across Google, Meta, Bing, and LinkedIn.
- Exceeded self-checkout revenue targets by 4% in the JFM quarter through improved targeting, bidding strategies, and creative optimization.
- Launched and scaled a new vertical, Apna Advantage, helping candidates secure university admissions—built it into a ₹1 Cr/month business within months.
- Collaborated with product, analytics, and sales teams to refine user journeys and boost conversion efficiency.
Senior Marketing Executive | Activation User Growth
MEESHO
12.2023 - Current
- Singlehanded Executed Facebook as an acquisition and Remarketing charter, bringing cycle to cycle goodness in upper funnel metrices
- Closely managing and synchronizing various teams like category, creative, analytics, product and tech on working towards a north star goal of profitably acquiring more new users on the app using better incremental channels
- Discovered and optimized new channels namely Snapchat, Mob avenue to bring comparable goodness as that of Facebook and Google
- Ran partnership Ads, Bid Multiplier and A+Sc Campaigns with Meta to achieve ~9% goodness in CPI and ~3% overall NMV/Cost
- Identified Feed staleness issue and reoptimized it to bring 3% improvement in activation Rate
Marketing Executive | Activation User Growth
MEESHO
03.2022 - 12.2023
- Planned, Created and Executed various PN Experiments on Platforms namely Clevertap, Meecom(In- House) to increase overall Activation Rate by 1.73%.
- Planned and Executed various Home Page Experiments, namely Male Homepage to enhance gender wise Activation Rate and 1oDNR
Assistant Manager | Digital Marketing
PRISTYN CARE
10.2021 - 02.2022
- Single-Handedly managed 2 most important diseases namely cosmetic Gynecology and Kidney Stone that contributes to a monthly revenue of ₹ Cr
- Expanded Kidney Stone across 1 Tertiary Cites and met the set lead targets
- Took Initiative to run a Project under a different team to increase the insurance leads of all categories
Associate | Digital Marketing
PRISTYN CARE
01.2021 - 10.2021
- Managing lead generation for one of the most important diseases that contributes to a monthly revenue of ₹2.5 Cr
- Doubled daily target leads (23 to 6) for campaigns on a new disease in months; expanded it to all metro cities
Founder
CIVIL SERVICE ASPIRANTS OSC
06.2018 - 12.2020
- Developed a preliminary platform to find and onboard students for classes 7th – 10th during pandemic
- Pursued Civil Services Examination for my interest in Public administration, geography and Current Affairs
Education
B. Tech - Textile Technology
Indian Institute of Technology, Delhi (IIT Delhi)
01.2018
AISSCE (CBSE) - undefined
National Academy
01.2013
Skills
- MS Excel
- Google Ads
- Google Analytics
- Google Sheets
- Facebook Ads Manager
- Clever tap
- Admin Panel
Timeline
Assistant Manager, Growth Marketing
Apna Jobs
01.2025 - Current
Senior Marketing Executive | Activation User Growth
MEESHO
12.2023 - Current
Marketing Executive | Activation User Growth
MEESHO
03.2022 - 12.2023
Assistant Manager | Digital Marketing
PRISTYN CARE
10.2021 - 02.2022
Associate | Digital Marketing
PRISTYN CARE
01.2021 - 10.2021
Founder
CIVIL SERVICE ASPIRANTS OSC
06.2018 - 12.2020
AISSCE (CBSE) - undefined
National Academy
B. Tech - Textile Technology
Indian Institute of Technology, Delhi (IIT Delhi)