SINCHAN SEN

Resourceful result-oriented sales professional offering nearly 21 Years of experience in the FMCG sector. Worked across 14 districts of West Bengal, Assam, Madhya Pradesh, Rajasthan, Chhattisgarh in my Hul Career. Conceptualized & implemented competitive sales strategies and revamped Sales Operations to develop as well as expand market share towards the achievement of revenue & profitability targets. Pioneered and implemented measurable marketing and branding strategies for positioning products, determining strategic business direction that drove hard revenue goals and increased brand awareness in enhancing the market share of the Brand. Thinking creatively to produce new ideas and concepts, increased revenue and pipelined growth through strategic solutions, analytics, references within a short time of onboarding. Driving execution with passion and rigor to the best possible way to being competitive at market and ensure quality distribution so that we gain at long term basis. Notable success in conducting go-to-market analysis and competitor benchmarking to device marketing campaigns to improve brand image among customers and forged strategic partnerships with business partners resulting in territory expansion and product categories. Proactively identifying changes in market demand and modifying strategies for expansion of market & achievement of targets. Developed and designed strategic business planning, identified bottlenecks and drove business transformation changes to achieved an Year-on-Year revenue growth. Excellence in performing monthly sales forecasting and competitive analysis to determine accurate performance levels and need for growth into current and additional vertical markets and product categories. Proficient in developing the sales strategy with focus on transforming the business and driving revenue growth working in collaboration with stakeholders, cross function partners leading to a change in turnover & profitability of the organization. An effective communicator with strong people management skills with the capability to relate to people at any level of business and management across the globe; monitored Sales Operations & Account Management functions and motivated sales team to overachieve the sales target.

• In 2023 & 2024- highest PP growing area of West Bengal Cluster along with 2Y CAGR of 7.8% highest in WB cluster.
• Highest
• Highest assortment growth in PP portfolio in consecutively 2Y in row (2023 & 2024) in East Branch.
• Highest Market Development (MD) packs growth and assortment growth in L2Y (2023 & 2024) in East Branch in PP portfolio.
• Got the Best BTCM award in 2019 for MCR zone at National Level for best Mela activation (Pushkar, Rajasthan) in CM conference.
• Hair & Skin care gained share at MAT level in 2021 & 2022 at my customer marketing stint.
• Activated Ponds Pujor Shrestha, Sunsilk Bihu activation etc. was the successful story of BMI activity in my CM tenure.
• We have initiated to roll out PF and ESF for the Non 3P customer zones and we have converted almost 60% of RS’s.
• Contributed majorly to setting up a robust Shikan onboarding program in the zone with right selection of outlets, training salesmen about the benefit of e2B application and monitored closely the adoption of selected outlets.
• Promoted 1 Yodha and 1 Trail Blazar to become a 1A, another 1A TSO to 1B KAE during my Asm stint.

• Date of Birth: 13th January 1979
• Languages Known: English, Hindi & Bengali
• Permanent Address: 19/1, Naktala Road, Happy Villa, Kolkata-700047