Siva Prasad Yakama
Guntur
Summary
Middle Level Assignments Sales & Marketing Acknowledged for strengthening companies to lead in highly competitive markets and delivering innovative marketing concepts & strategies
Business Development Channel Development Sales Promotions Competitor Analysis Team Management An out-of-the-box thinker with a flair for charting out marketing strategies and contributing towards enhancing business volumes & growth thereby achieving revenue & profitability norms Proficient at analyzing market trends to provide critical inputs for business development initiatives and formulation of selling & marketing strategies Skilled in managing teams to work in sync with the corporate set parameters, motivating them for achieving business and individual goals Experience in establishing a cost-effective network of dealers/ distributors and channel partners to escalate sales levels An effective communicator with strong analytical and relationship management skills.
Overview
13
13
years of professional experience
8038
8038
years of post-secondary education
Work History
Area Sales Manager
Suzuki Motorcycle India Private Limited
Tirupati
07.2023 - Current
- Led regional sales strategy for motorcycle product lines in assigned territory.
- Developed strong relationships with dealerships to enhance customer engagement.
- Conducted market analysis to identify emerging trends and competitor activities.
- Trained and mentored sales team on best practices and product knowledge.
- Implemented feedback mechanisms to improve service delivery and customer satisfaction.
Area Manager
INTERNATIONAL TRACTORS LIMITED
Hyderabad
05.2022 - 07.2023
- Marketing
- Major responsibilities:
- Implemented new processes and procedures tactfully and with enthusiasm
- Streamlined operational efficiencies by successfully hiring top talent, driving productivity
- Promoted positive customer service experience by promptly resolving conflicts
- Planning and execution of BTL activities and Demonstrations to achieve desired goal
- Monitoring customer enquiries through various sources and driving improvement in conversion ratios
- Dealership layout planning and arranging management approval, coordinating with training department to schedule and arrange training programs for new dealer staff (Sales & Service)
- Transformed underperforming groups into profitable and productive team
- Planned operations to meet established schedules, factoring in order demands and business forecasts
Deputy Manager
Mahindra & Mahindra Swaraj, Vijayawada
Vijayawada
04.2019 - 04.2020
- Monitoring channel network of 6 main authorized dealers
- Identifying and developing network with strong and reliable dealers/sub-dealers resulting in improvement in market share Forecasting sales and strategy planning for achieving goal
- Responsible for stock management, inventory funding and working capital management
- Identifying training needs of dealer’s sales team and providing training on new models/process as and when required
- Planning and execution of BTL activities to achieve desired goal
- Monitoring customer enquiries through various sources and improvement
- Managed daily operations to ensure efficient workflow and productivity.
- Coordinated team activities to align with company objectives and timelines.
- Enhanced supervisory and leadership abilities by working closely with supervisor
Sr. Area Sales Executive
Exide Industries Limited
Hyderabad
07.2014 - 03.2019
- Sales & Marketing
- Key Result Areas
- Monitoring marketing & sales operations for achieving increased growth and bottom-line profitability and initiating market development efforts
- Building & maintaining healthy business relations with major agents and business partners; networking with financially strong & reliable channel partners, resulting in deeper market penetration & reach
- Evaluating performance of distributors; maintaining cordial relations with dealers and their staff for implementing business strategies to achieve target; organizing dealers & mechanic meets
- Implementing sales promotional activities as part of brand building & market development efforts; ensuring timely disbursement & acknowledgement of schemes/offers to distributors & dealers to maximize sales in area
- Organizing product awareness & service campaigns at dealer and OEM outlets
- Administering C&F go down operations like stocks and dispatch as per invoices serial wise and maintaining first in first out system; working on SAP based Supply Chain Management Systems
- Keeping daily field activities of team through MIS report and maintaining accurate records of all collection, sales and activity reports through compiled daily field report
- Managing Fixed Journey Cycle Plan Vehicle, operating through branch to dealers weekly to touch all dealers to dispatch new batteries and collect service & used scrap batteries
- Creating & sustaining dynamic environment that fosters development opportunities and motivates high performance amongst team members/ service personals
- Cemented relationships with channel partners to drive sales of battery (invertors, automobile, generator, car, HUPS) products nationally through their customer base
- Identified target markets and established successful plans to develop them, thereby bringing in 20% for 2-wheeler battery worth additional revenue
- Expanded sales by 25% through innovative selling techniques.
Territory Sales Officer
Ciiffrol Lubricants Pvt Ltd
Vijayawada
05.2013 - 07.2014
- Building relationship with distributors with objective of creating opportunities to increase sales
- Presenting product or service in structured professional way face to face
- Implementing marketing plans and developing sales through increasing retail outlets
- Manage & achieve sales volume, value & growth
- Planning & implementing marketing activities
- Visiting potential customer for new business
- Coordinating with distributors along with retailers
- Making sales calls and handling enquiries from potential customers.
- Developed sales strategy based on research of consumer buying trends and market conditions
- Evaluated production levels, quality standards and maintenance actions to identify and address operational problems and maintain targets
- Established successful account relationships by building rapport and maintaining consistent communication
- Exceeded targets by building, directing and motivating high-performing sales team
Education
MBA - Marketing
SBSP University
Hyderabad, TGBSc - Biotechnology
Sri Krishna Chaitanya Degree College
Nellore, APIntermediate -
Ratnam Junior College
Nellore, APSSC -
Sri Vivekananda EM High School
Nellore, APSkills
- IT SKILLS
- Packages : MS Office
- Operating System : MS Windows 98/2000/2003/XP/Vista
- P>Business development and planning
- P>Area management
- P>Relationship building and management
Personal Information
Title: Sales & Marketing
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Resolved product issue through consumer testing.
Languages
English
Upper Intermediate
B2
Timeline
Area Sales Manager
Suzuki Motorcycle India Private Limited
07.2023 - Current
Area Manager
INTERNATIONAL TRACTORS LIMITED
05.2022 - 07.2023
Deputy Manager
Mahindra & Mahindra Swaraj, Vijayawada
04.2019 - 04.2020
Sr. Area Sales Executive
Exide Industries Limited
07.2014 - 03.2019
Territory Sales Officer
Ciiffrol Lubricants Pvt Ltd
05.2013 - 07.2014
MBA - Marketing
SBSP University
BSc - Biotechnology
Sri Krishna Chaitanya Degree College
Intermediate -
Ratnam Junior College
SSC -
Sri Vivekananda EM High School