Sivaraj Rajan

Selected Responsibilities:

• Develop and manage the organization of the event in its entirety, beforehand and on-site.
• Ensuring all branding elements are delivered at a world-class quality in the given time lines/ deadlines of all major cricket boards.
• Managing sponsors/partners on-ground operations, in-stadia advertising, branding, on air integration, on ground activation.
• Assist in obtaining sponsorship for events, and help manage and fulfill sponsor expectations and benefits.
• Analyze partner/sponsor digital materials and ensure third party contractor payment services and reviews are carried in a manner of best interest.
• Manage partners/sponsors awards including digital and printed materials and trophies.
• Manage third party vendors to deliver quality services and product launches.
• Develop and maintain a good rapport with wide range of external marketing material suppliers/vendors.
• Effectively interact with all levels of business via phone, written communication and in person.
• Carry out post-event evaluations and reporting, through media evaluation reports.
• Implement ideas to improve the event planning and execution process.

Major Projects Handled at ITW :-

India tour of South Africa 2021-22 - South Africa - Managing 20 sponsors digital and on-ground, liasing with CSA.

IPL 2019, 2020, 2021- Managed all digital assets & activation's of official partners (Unacademy & Cred)

ICC T20 WORLDCUP 2021 - Managing Royal Stag digital assets and cheer materials. (UAE)

ICC WTC - 2021 (ENGLAND) - Managing all partners liasing with England Cricket Board delivering digital assets and led run order within given time lines.

IND VS ENG 2021- Paytm trophy -Successfully managed digital deliverable for 32 sponsors.

Mzansil Super League 2019 - South Africa - Managing Fan code activation & award - Dream11

Ind vs SA 2019- PayTm Freedom Trophy - Handled 34 partners on ground deliverable.

Pakistan Super League 2018, 2019 - Dubai & Pakistan - Managing sponsors on ground and digital deliverable.

ASIA CUP 2018 -Dubai - Managing all major partner commitments including in-stadia advertisement, kiosks/stalls liasing with stadium management.

England tour of Sri Lanka 2018- Sri Lanka - Managing on-air and on ground sponsor deliverable and awards.

South Africa tour Sri Lanka 2018 - Sri Lanka

Australia Tour of India 2019 - India - Managed hybrid and on ground digital assets of sponsors.

Afghanistan Tour of India 2018 - India -

Australia vs Pakistan 2019 -Dubai

Mumbai T20 - India

MY Team 11 Trophy 2019, India tour of West Indies - USA & West Indies - Managing all major partner commitments including in-stadia advertisement liasing with CWI Marketing & Operations.

INDIA HOME SERIES - 2018-Current - Managing all partners including BCCI partners -HYUNDAI & MPL deliverable and commitments for all India Home series including Hyundai Vehicle display, branding, Managing MPL Jersey stalls and digital branding.

• Develop and manage the organization of an exhibition its entirety, beforehand and on-site.
• To grow and develop exhibitions through sponsorship and exhibition space sales.
• Intensive research to build a database identifying potential clients for exhibitors for the organization's conferences and exhibitions.
• Develop a thorough understanding of the portfolio, and selling exhibition spaces to right clients.
• Innovative thinking in improving sales and improve revenue. Promotional activities (personal meetings, tele calling, and email campaigns, targeted at generating support and awareness about various events
• To establish close collaboration with relevant Associations and Organizations.
• Visit exhibitions worldwide, invite potential clients to participate for exhibitions under my belt.
• Preparation of price proposals and its follow-ups.
• Rigorous follow up and co-ordination with clients to ensure timely receipt of payments.
• Operational involvement during event (exhibition or seminar) to maintain quality of the event and ensure satisfaction of participants.
• Ensuring that all collections against business invoicing are met as per defined norms and timeline.
• To achieve and exceed individual sales targets and contribute to overall team objectives
• Carry out post-event evaluations and reporting, through media evaluation reports.
• Implement ideas to improve the event planning and execution process.

• Learn market trends in the events industry and competitor activity.
• Prepare quotes and follow ups for various audio, video production and printing services.
• Responsible for launching and introducing new technologies and products related to photography in Oman market by visiting photographic exhibitions
• Seek sales opportunities, propose prospective customers for printing solutions.
• Understand customer needs, identify suitable product offerings
• Make event proposals and follow up to ensure business.
• Preparation of sale offers and measure ROI.
• Maintaining excellent relations with clients to generate revenues for additional business.
• Provide leadership, motivation, control and direction to a team of more than 15 staffs.
• Operational involvement during events.