Smaran Puri
Bangalore,
Summary
Marketing professional with 4+ years of hands-on experience in both digital and traditional marketing, currently leading direct-to-consumer (D2C) strategy at Thyrocare. Skilled in performance marketing, campaign planning, brand communication, and customer acquisition across platforms such as Google Ads, Meta, and email marketing. Adept at using data and analytics to optimize campaigns, improve ROI, and support business growth. Experienced in managing cross-functional teams, coordinating with creative and tech teams, and executing go-to-market strategies. Passionate about building strong customer journeys and scaling digital channels in fast-paced, growth-driven environments.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Manager D2C
Thyrocare Technologies
Navi Mumbai
05.2023 - Current
- Spearheaded the D2C channel strategy, leading to a 20% year-over-year revenue growth, and expanding customer acquisition through digital initiatives.
- Planned and executed monthly ad budgets across Google Ads and Meta, with an average ROI of 6.
- Scaled paid campaigns across 2,000+ cities, contributing to 60 lakh in monthly revenue, and driving 70% of new user acquisition.
- Drove qualified lead generation at scale for home sample collections; integrated campaigns with the CRM team via WhatsApp, SMS, and email to help improve the overall conversion by 10%.
- Launched and optimized targeted marketing campaigns, Meta and Google achieved a 10% improvement in CAC.
- Introduced new bundled and preventive health test plans, aligned with consumer demand analytics.
- Collaborated with tech and product teams to optimize the website and app funnel, increasing the conversion rate by 15%.
- Collaborated with Analytics to build real-time dashboards to track new, repeat cohorts, live cancellations, and channel-wise revenue.
Marketing Intern
Kunal Houseware Pvt Ltd
Mumbai
04.2022 - 05.2022
- Played a key role in designing and launching a new company website, working closely with developers to ensure a user-friendly layout, and mobile responsiveness.
- Structured product pages and content improve discoverability and user navigation, laying the foundation for future digital campaigns.
- Developed a year long content calendar for ongoing use, including campaign ideas, product highlights, seasonal promotions, and new product launches
- Created post copy, captions, and creatives aligned with the brand’s tone and visual identity.
- Coordinated with design, sales, and product teams to collect assets and insights for use in digital marketing content.
- Delivered a final presentation outlining performance metrics, future recommendations, and SOPs for sustainable marketing practices.
Digital Marketing Associate Lead
Headsup Corporation
New Delhi
08.2019 - 05.2021
- Drafted marketing campaigns for both online and offline activities for the company and 10+ clients.
- Ideation of content for blogs, articles, website content, social media posts, and emailers for social and website platforms.
- Grew the Overall Followers on all social media handles by 30% YOY.
- Collaborated with content and design teams to build high-impact creatives tailored to campaign objectives, leading to 20% higher CTR on key campaigns.
- Developed monthly campaign calendars aligned with brand promotions, seasonal trends, and product launches.
- Worked with the SEO team to implement on-page and off-page activities, leading to a 25% increase in organic traffic over 18 months.
- Optimized Website and blog content for SEO and conversions using tools like Google Search Console and SEMrush.
- Executed email, SMS, and WhatsApp campaigns for nurturing leads and reactivating cold prospects.
- Coordinated with cross-functional teams, including designers, developers, and content writers, to ensure timely and effective campaign delivery for the company and clients.
Manager
Auto Paradise
Bareilly
07.2017 - 04.2019
- Maintaining Existing Customer Relationships.
- Building relationships with new business clients to increase the revenue of the business.
- Customer relationship management and grievance addressability of customers.
- Monitoring the activities of company employees and mentoring them.
- Ensuring of company compliance by employees
Education
MBA - Marketing
SVKM NMIMS
Hyderabad03-2023
B.Tech - Electronics And Communication Engineering
Manipal University
Jaipur06-2013
CBSE - Science
WoodRow Secondary School
Bareilly03-2013
ICSE -
Sherwood College
Nainital03-2011
Skills
- Digital marketing
- Campaign management
- Customer acquisition
- Lead generation
- Marketing analytics
- Cross-functional collaboration
- Search engine optimization
- Team leadership
- Brand management
- Data-driven decision making
Certification
- Google Analytics Individual Qualification
- Google Ads Search Certification
- Digital Sales Certification
- Inbound Sales Marketing
Timeline
Manager D2C
Thyrocare Technologies
05.2023 - Current
Marketing Intern
Kunal Houseware Pvt Ltd
04.2022 - 05.2022
Digital Marketing Associate Lead
Headsup Corporation
08.2019 - 05.2021
Manager
Auto Paradise
07.2017 - 04.2019
MBA - Marketing
SVKM NMIMS
B.Tech - Electronics And Communication Engineering
Manipal University
CBSE - Science
WoodRow Secondary School
ICSE -
Sherwood College
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