Sombuddha Dasgupta
Kolkata
Summary
Experienced and specialized in marketing and operations with demonstrated history of working in health care domain for round about 14 years. Skilled in business development and achieving operational goals.
Overview
14
14
years of professional experience
Work History
Deputy Marketing Manager
Apollo Clinic Dunlop
Kolkata
09.2023 - Current
- Responsible for handling the online marketing vertical like working closely with the outsourced agencies for increasing the online traffic through the SEO and other paid social media campaigns.
- Responsible for planning ATL and BTL activities month on month and also planning for the content to be included.
- Responsible for preparation of quarterly budget for sales and marketing to promote the brand and quantifying/tracking the returns accordingly.
- Responsible for planning for branding activities like creating doctor videos and promoting in various social media campaigns.
- Responsible for handling a team four area sales officers to develop the referral business from the peripheral areas of the clinic through doctor meetings and BTL activities.
- Responsible for achieving the quarterly target as given by the management.
- Responsible for closely coordinating between operational team and internal consultants for improving operational efficiency to maximize patient satisfaction.
- Responsible for running regular internal campaigns to fetch the patient experience to ensure maximum patient satisfaction.
- Responsible for holding up regular competitor analysis to understand the ways of improving the services offered by the company.
- Responsible for managing the floor and solving the day-to-day operational issues in coordination with the operational manager.
- Responsible for managing and approving the weekly roster for the in-house staffs.
- Responsible for training the front office executive for upsell and cross sell among the patients in terms of conversion.
- Responsible for training and motivating the floor managers and operation managers to manage the in-house doctors and to motivate them to increase the business.
- Responsible for checking the machines and their licenses of the departments.
- Responsible for ensuring cleanliness in the center by the operations manager.
Centre Development Officer
GENU PATH LABS LTD
Kolkata
04.2021 - 09.2023
- Responsible for a developing the centers in terms of sales and branding
- Achieving the quarterly target for franchisees and company owned centres
- Managing a team of 15 members working across West Bengal assigned to FOFO and COCO model
- Responsible for solving partners day to day obstacles while working in the market
- Managing B2B and B2C business and driving targets month on month
- Responsible for handling institutional sales like hospitals, tying up with hospitals for sample generation
- Responsible for arranging sitting doctors for partners as well as to our own centres
- Responsible for making a comparative analysis for each partners and formulate strategies to increase the sales month on month
- Performing BTL activities with partners to increase their revenue generation
- Responsible for planning ATL activities month on month and also planning for the content to be included
- Responsible for preparation of quarterly budget for sales and marketing to promote the brand and quantifying/tracking the returns accordingly
- Responsible for planning for branding activities like creating doctor videos and promoting in various social media campaigns
- Responsible for closely coordinating between operational team and internal consultants for improving operational efficiency to maximize patient satisfaction
- Responsible for closely coordinating between operational team and internal consultants for improving operational efficiency to maximize patient satisfaction.
Business Development Manager
DR.BATRA’S POSITIVE HEALTH CARE CLINIC
07.2019 - 06.2020
- Responsible for achieving organizational objective of driving sales by BTL activities
- Managing a team of two members to meet the overall target of Kolkata
- Performing corporate health check-up camps in and around Kolkata
- Responsible for tying up with big brands like Axis Bank, HDFC Bank, Shopper Stop and Pantaloons to increase the business month on month
- Performing all types of CSR activities on behalf of the company in Kolkata.
Sales Manager
CARECLUES TECHNOLOGIES PVT LTD
11.2017 - 03.2020
- Responsible for achieving the company objective in Kolkata and give incremental growth month on month
- Managing a team of four members to meet the overall target of Kolkata
- Responsible for on boarding doctors in our website for online consultation
- Responsible for conducting free medical camps in bolpur to sell medicines there
- Responsible for selling practice management software among the doctors of Kolkata to improve their practice
- Identifying potential doctors of Kolkata with whom company can have a business terms
- Responsible for providing solution to the doctors as well as developing business with the same
- Responsible for service delivery to the existing accounts and assisting the doctors to use the software
- Responsible for budget preparation and man power planning yearly
- Responsible for tie up with the hospitals of Kolkata for getting their packages which will be displayed in the company’s website.
Assistant Manager - Corporate Affairs
NH R N TAGORE INTERNATIONAL INSTITUTE OF CARDIAC SCIENCES
12.2013 - 11.2017
- Responsible to achieve company objective in south and south 24 parganas and to give incremental growth month on month
- Managing a team of four members to meet the overall target of south and south 24 pgs
- Meeting and communicating with key doctors of south and South 24 Parganas along with the concerned representative and convince them to send patients to hospital
- Responsible for handling corporate sales accounts like BPCL, HPCL, IBM, IOCL, TCS, CTS, Schindler, PDCL, Kolkata mint in Kolkata
- Creating strong referral network base with IMA & RMP doctors, Nursing homes, others in order to increase market share
- To organize various activities like – CME (continued medical education), SIM (scientific interaction meet), medial health awareness program, health Camp etc for aggressive promotion
- To organize specialty wise clinics in various parts of south and south 24pgs in order to get incremental business at regular basis
- Planning with team for vigorous campaigning in order to reach directly to patients through advertorial & other media for focused specialties on regular basis
- Closely coordinating between operational team and internal consultants for improving operational efficiency to maximize patient satisfaction
- Joined the organization as executive then got promoted to senior executive on 2016 and currently as assistant manager in 2017.
Medical Representative
STADMED PVT LTD
01.2012 - 12.2013
- Worked in a pool territory of Kolkata in the field of marketing and sales
- Meeting doctors in NRS Medical College and also covering trade doctors of south 24 pgs for pushing them to prescribe company’s medicine to the patients
- Closely working for the development and improvement of the distribution channel of company’s medicine.
Financial Planning Manager
MAX NEW YORK LIFE INSURANCE CO.LTD
03.2011 - 12.2011
- Worked in direct sales team
- Closely meeting new clients and understanding their needs
- Push selling insurance products
- Worked closely in servicing the existing clients of the company in various aspects apart from sales.
Management Trainee
METELOGIC SYSTEMS PVT LTD
05.2010 - 02.2011
- Worked in the field of sales and marketing
- Meeting existing clients for their feedback on the products performance and push selling maintenance support
- Meeting new clients, understanding their requirements and selling services like Oracle Application and also managed the branch collections
- Worked closely into planning and execution of projects at client site.
Education
Post Graduate Diploma in Business Management -
M.S.Ramaiah Institute of Managenent Studies
01.2009
Graduated in Commerce -
Heramba Chandra College
01.2007
Schooling -
Birla High School
01.2004
Skills
- Aggressive Sales Skills
- Customer Acquisition
- Need Assessment
- Negotiation Skills
- Target Oriented
- Communication Skills
- Team Work
- MS office
- MS EXCEL
- Primavera project management software
- Oracle Application Software
- Maintaining MIS
Accomplishments
Achieved monthly targets in Max New York Life Insurance, Been the founder member of Customer Advisory Team in Max New York Life Insurance., Achieved half yearly targets in Metalogic Systems Pvt Ltd., Achieved quarterly targets in Stadmed Pvt Ltd., Achieved yearly targets in NH R N Tagore international institute of cardiac Sciences., Achieved chairman’s award for outstanding performance and best marketer in 2017 at NH R N Tagore hospital, Supervised creation of sales strategies, Identifying the target segment, Working in team to increase sales, Maintaining good relation with the customers
Internships And Major Projects
DBS CHOLAMANDALAM, Investment tendency of the people in mutual funds, equity and insurance, Wealth Advisor, 45 days
Career Focus
Intend to build a career in a leading corporate infrastructure with committed and dedicated people, which will be conducive to the enhancement of my skills, and in turn, help me to serve the company better.
Personal Information
- Hobbies: Listening to music
- Father's Name: Mr. Soumit Das Gupta
- Mother's Name: Mrs. Sumita Das Gupta
- Date of Birth: 11/23/84
- Marital Status: Married
Languages
- English
- Bengali
- Hindi
Affiliations
- Designing the Digital marketing activity.
- Designing the branding and online presence.
Timeline
Deputy Marketing Manager
Apollo Clinic Dunlop
09.2023 - Current
Centre Development Officer
GENU PATH LABS LTD
04.2021 - 09.2023
Business Development Manager
DR.BATRA’S POSITIVE HEALTH CARE CLINIC
07.2019 - 06.2020
Sales Manager
CARECLUES TECHNOLOGIES PVT LTD
11.2017 - 03.2020
Assistant Manager - Corporate Affairs
NH R N TAGORE INTERNATIONAL INSTITUTE OF CARDIAC SCIENCES
12.2013 - 11.2017
Medical Representative
STADMED PVT LTD
01.2012 - 12.2013
Financial Planning Manager
MAX NEW YORK LIFE INSURANCE CO.LTD
03.2011 - 12.2011
Management Trainee
METELOGIC SYSTEMS PVT LTD
05.2010 - 02.2011
Post Graduate Diploma in Business Management -
M.S.Ramaiah Institute of Managenent Studies
Graduated in Commerce -
Heramba Chandra College
Schooling -
Birla High School
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