Summary
Overview
Work History
Education
Skills
ACADEMIC PROJECT
Timeline
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Sonakshi Garg

Paschim Vihar, Delhi

Summary

Highly analytical and results-driven Market Researcher with over 4 years of experience in conducting in-depth market analysis, consumer research, and competitive intelligence. Skilled in identifying emerging trends and consumer behavior patterns to drive business growth and enhance market positioning. Passionate about exploring new places, reading, photography, music, and sports. Seeking a position as a Market Research Analyst to utilize my skills and contribute to a dynamic team.

Overview

5
5
years of professional experience

Work History

Market Research Analyst

Concentrix
05.2020 - Current
  • Performed in-depth market analysis to uncover emerging trends and growth opportunities, providing strategic insights enabling guided business development and informed key decision-making.
  • Monitored and analyzed competitor activities, including mergers and acquisitions, new product launches, and financial performance, to deliver actionable intelligence and strategic insights.
  • Utilized statistical tools to analyze collected data and generate actionable insights, supporting data-driven decision-making, and strategic recommendations.

Research Intern

JLL
04.2019 - 05.2019
  • Supported senior researchers by contributing to the execution of research studies, including data collection and preliminary analysis.
  • Conducted data collection through surveys, interviews, and secondary research, ensuring accuracy and relevance of information. Primary research in the co-living sector to gauge tenant satisfaction.
  • Utilized statistical tools and software to analyze research data, generating initial insights.

Education

MBA - PGDM- R&BA

Lal Bahadur Shastri Institute of Management
01-2018

Skills

  • Market Research
  • Data Analysis
  • Statistical Techniques
  • Interpersonal Skills
  • Survey Management
  • Data Visualization

ACADEMIC PROJECT

Marketing Projects

Carried out Multi-Dimensional Scaling and Discriminant Analysis in SPSS for automobiles, to identify key dimensions underlying customers’ evaluations

Research Projects

  • Published in Journal – ‘Artificial Intelligence to Prevent Road Accidents’ in International Journal of Machine learning and Networked Collaborative Engineering.
  • Empirical investigation on green purchasing behaviour of young consumers and opportunities for marketers.

Analytics Projects

  • Predictive model for churn rate prediction in Telecom Industry using different Machine learning algorithms.
  • Predictive Analytics in Healthcare sector to identify heart diseases using python.

Timeline

Market Research Analyst

Concentrix
05.2020 - Current

Research Intern

JLL
04.2019 - 05.2019

MBA - PGDM- R&BA

Lal Bahadur Shastri Institute of Management

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Sonakshi Garg