Sornali Saha
Hyderabad
Summary
Experienced Senior Associate with a flexible and analytical approach to problem-solving. A decisive leader focused on optimizing processes and streamlining operations for team efficiency. Exceptional track record in client relations, driving initiatives from conception to completion while maintaining quality standards and timelines. Skilled in project planning, scheduling, and oversight, with advanced expertise in customer relations and documentation. Strong communicator adept at building and nurturing productive relationships.
Overview
7
7
years of professional experience
Work History
Digital Media Senior Associate
Google Operations Center
Hyderabad
05.2020 - Current
- Managed support tickets via email and chat.
- Enhanced performance through solutions in Search Ads 360.
- Conducted basic troubleshooting for Google Ads and Campaign Manager 360.
- Troubleshoot and research various search advertisement system challenges.
- Analyzed bid strategy effectiveness to optimize performance.
- Managed campaign setup for NA, EMEA, and APAC to drive B2B solutions.
- Developing ad campaigns for optimization.
- Assess reports, task trends for optimal solutions (Bids, Budgets).
- Enhanced keyword strategies to expand campaign reach.
- Created comprehensive reports on audience insights and campaign effectiveness.
- Generated valuable insights for advertisers based on ongoing campaign data.
- Handled urgent situations during weekends successfully
- Escalated complex problems with expert support
- Revealed crucial insights through specialized research on diverse market segments
- Adhered to standard procedures for escalating unresolved issues
- Guided junior associates in proper procedures
- Facilitated increased sales opportunities through relationship-building.
- Reviewed junior associates' work to identify and address knowledge gaps.
Business Operation Associate
Accenture Solution Pvt Ltd
Hyderabad
02.2019 - 05.2020
- Same as Digital Media Senior Associate
Assistant Managing Editor
OMICS International
Hyderabad
07.2017 - 10.2018
- Checking respective Journal email correspondence, Journal web pages and providing the immediate response based on the requirement
- Following the activities of the Editorial Board members and assisting them in assigning reviewers for received submissions as needed
- Maintaining a continuous flow of the manuscripts without any delay right from submission to the galley proof generation
- Editing and proofreading of manuscripts at the production stage
- Managing uniformity in Issue release, campaigning to promote the journal, collecting relevant data and developing a database of Editors, reviewers, and authors is a part of the regular duty of an Editorial Assistant
- Proofed written works, shaped content and helped improve overall work quality
Education
Msc - Microbiology
Mits School of Biotechnology
01.2017
Skills
- Google Ads
- Search Ads 360
- Google Analytics 360
- Google Analytics 4
Awards
- Star Award, 04/01/21
- GOC Hero, 04/01/21
- High Five Award, 06/01/21
- Touchstone Award, 08/01/21
- Touchstone Award, 01/01/22
- Touchstone Award, 02/01/22
- Touchstone Award, 07/01/22
Languages
- Bengali
- English
- Hindi
- Oriya
Timeline
Digital Media Senior Associate
Google Operations Center
05.2020 - Current
Business Operation Associate
Accenture Solution Pvt Ltd
02.2019 - 05.2020
Assistant Managing Editor
OMICS International
07.2017 - 10.2018
Msc - Microbiology
Mits School of Biotechnology
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