SRAVAN VOGGU
Sr. Manager Branding & Loyalty Programmer
Hyderabad
Summary
Senior branding and loyalty marketing professional with 14+ years of experience in healthcare and service-led organizations. Proven expertise in brand strategy, customer loyalty programs, patient acquisition & retention, CRM-driven marketing, ATL/BTL campaigns, and integrated 360º marketing. Strong track record in driving growth, improving ROI, building high-recall brands, and collaborating with cross-functional teams including BD, digital, CRM, operations, and clinical stakeholders.
Overview
18
18
years of professional experience
Work History
Senior Manager – Branding & Loyalty Programme
Rainbow Children’s Hospitals
- Current
- Owned and executed end-to-end brand strategy across digital, on-ground, and in-hospital touchpoints.
- Designed and scaled patient loyalty, referral, and engagement programs to increase repeat visits and lifetime value.
- Developed annual branding and loyalty roadmaps aligned with revenue, growth, and market expansion goals.
- Led integrated marketing campaigns across social media, performance ads, print, OOH, events, activations, and CMEs.
- Partnered with CRM, digital, BD, operations, and clinical teams for unified campaign execution.
- Managed creative agencies, vendors, and production partners, ensuring brand compliance and cost efficiency.
- Tracked KPIs, campaign ROI, patient insights, and conversion metrics to optimize performance.
- Led hospital launches, rebranding initiatives, and regional marketing rollouts.
Senior Manager – Marketing
Oliva Skin & Hair Clinic
01.2023 - 08.2023
- Led market expansion strategy and annual marketing planning.
- Developed business decks, BD proposals, and leadership presentations.
- Strengthened strategic partnerships, increasing market reach by 20%.
- Executed marketing events, internal trainings, and brand activations.
- Worked closely with leadership on growth, positioning, and visibility initiatives.
Deputy Manager – Marketing
Apollo Diagnostics
03.2019 - 01.2023
- Executed regional marketing strategies to drive patient footfall and test volumes.
- Managed ATL, BTL, CMEs, doctor outreach, and community engagement programs.
- Led branding, creative development, and marketing collateral production.
- Coordinated with clinical, operations, and sales teams for seamless execution.
- Handled vendor negotiations, budget control, and cost optimization.
- Prepared MIS reports, campaign analytics, and performance dashboards.
Marketing & Sales Manager
Lawrence & Mayo India Pvt. Ltd.
04.2017 - 02.2019
- Led national ATL & BTL campaigns, improving brand visibility and engagement.
- Managed strategic alliances and business development initiatives.
- Controlled marketing budgets, timelines, and vendor execution.
Assistant Manager – Regional Marketing
Kaya Skin Clinic
06.2011 - 03.2016
- Executed regional marketing plans and product lifecycle activities.
- Conducted market research, surveys, and competitive analysis.
- Analyzed sales trends and prepared performance reports.
Customer Care Executive
01.2008 - 06.2011
- Managed customer service operations, billing, stock coordination, and reporting.
- Ensured data accuracy and service quality standards.
Education
MBA - Marketing
Magnus Business School
01.2011
B.Com - Computers
Osmania University
01.2009
Skills
Brand Strategy & Positioning
Loyalty Program Management
Healthcare Marketing
Patient Acquisition & Retention
CRM & Customer Lifecycle Marketing
Integrated Marketing Campaigns
ATL / BTL / OOH / Digital Marketing
Performance Marketing
Referral & Membership Programs
Vendor & Agency Management
Accomplishments
- 30% Revenue Growth through targeted branding and strategic marketing initiatives
- Improved Patient Retention via structured loyalty and referral programs
- Expanded Market Presence through partnerships and regional campaigns
- High-ROI Campaigns driven by data-led insights and performance tracking
- Strong Healthcare Brand Positioning across diagnostics, hospitals, and clinics
Timeline
Senior Manager – Marketing
Oliva Skin & Hair Clinic
01.2023 - 08.2023
Deputy Manager – Marketing
Apollo Diagnostics
03.2019 - 01.2023
Marketing & Sales Manager
Lawrence & Mayo India Pvt. Ltd.
04.2017 - 02.2019
Assistant Manager – Regional Marketing
Kaya Skin Clinic
06.2011 - 03.2016
Customer Care Executive
01.2008 - 06.2011
Senior Manager – Branding & Loyalty Programme
Rainbow Children’s Hospitals
- Current
B.Com - Computers
Osmania University
MBA - Marketing
Magnus Business School