Sreehari Vinod

• Conducted regular competitive analysis and market research, ensuring a data-driven approach to pricing strategies and sales initiatives.
• Utilized data analysis tools (e.g., Excel, SQL, Tableau) to generate insights and reports, facilitating data-driven decision-making for management.
• Developed and maintained sales performance reports and dashboards to track KPIs, improve forecast accuracy, and monitor market trends.
• Improved sales forecast accuracy by 30-40% through enhanced data models and process refinements.
• Collected, cleaned, and analyzed large datasets using Python (Pandas, NumPy) to uncover patterns and drive business insights.

SQL: Advanced SQL querying, stored procedures, functions, CTEs, window functions, indexing

Data Visualization & Reporting: Power BI, SQL Server Reporting Services (SSRS)

Statistical analysis, trend analysis, KPI development

Created custom reports and dashboards to monitor KPIs and present insights to stakeholders, enhancing visibility and data accessibility.

Developed and executed multi-channel marketing campaigns, including email, social media, and paid advertising, achieving an increase in engagement by 60%.

Developed and executed sales strategies and campaigns, aligning with business goals and targeting key customer segments to maximize market reach.

• Forecasting & Trend Analysis: Use of Excel’s forecasting tools (e.g., TREND, FORECAST functions) to project data trends and create business forecasts.
• Dashboard Creation: Proficient in designing interactive dashboards using Pivot Tables, slicers, and charts to present KPIs and metrics for stakeholders.