Sreenath Vijajkumar Nair
Thane (west)
Summary
Dynamic Marketing and Sales Manager with a proven track record at Kelloggs, excelling in brand management and digital marketing. Spearheaded product launches that drove year-over-year growth, while effectively training teams to achieve ambitious sales targets. Adept at leveraging MS Excel for data analysis and fostering strong client relationships to enhance market presence.
Overview
11
11
years of professional experience
Work History
Marketing And Sales Manager
NNOVA AND COMPANY
Mumbai
07.2021 - Current
- Working Marketing and Brand Manager
- Developed internal training programs aimed at increasing efficiency and accuracy of sales representatives.
- Managing from goods production to last consumer reach and availability.
- Help with marketing plans, advertising, direct marketing, and campaigns with ATL and BTL activities.
- Coordination of Sales team of six states (MP, UP, Telangana, A.P, Karnataka, Maharashta).
- Championed the development of 5 new products in the market, resulting in growth of total company year-over-year.
- Maintained accurate records of all sales activities within the CRM system.
- Analyzed customer feedback to improve product features and services.
- Created content such as press releases, website copy, blog posts, social media posts, email campaigns.
- Oversaw budget allocation for all marketing initiatives in order to ensure cost effectiveness.
- Created Digital marketing campaigns to promote products, services, and brand awareness.
- Negotiated with vendors on behalf of the company to secure favorable terms for promotional materials.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
- Supervised in an ad film making that was released in regional languages.
- Developed and implemented successful sales strategies to increase revenue.
Area Sales Manager and Category Manager
Kelloggs
10.2019 - 01.2021
- Set individual sales targets with sales team, aligning with company objectives.
- Developed promotional strategies and activities with marketing staff.
- Attended trade shows, conferences, and industry events to network and promote products.
- Gained market share in new sales performance through aggressive team training.
- Generated weekly, monthly, quarterly reports on sales volume, revenue growth and competitive landscape.
- Implemented innovative approaches for increasing brand awareness among target audience.
- Identified new business opportunities through market research and analysis.
- Planned, developed and implemented sales strategies in an assigned region.
- Organized promotional events such as trade shows, conferences and exhibitions.
Sales Executive
Nestle India Ltd
Mumbai
02.2015 - 09.2019
- Drove sales and merchandising through product availability and visibility, achieving growth in designated territory.
- Promoted sales via channel network while monitoring performance daily.
- Identified new customer opportunities and strengthened relationships through effective networking.
- Trained and managed dealer sales teams by organizing workshops for team members and distributors.
- Provided regular feedback on brand performance and competitive landscape.
- Managed stock through planning, evaluating brand performance, and assessing promotions.
- Established and maintained a distribution network to enhance coverage and productivity.
- Achieved 26% growth across all India projects, earning an international trip to Bangkok.
Sales Trainee
COCO-COLA India LTD
Mumbai
04.2014 - 06.2014
- To Generate business leads For Georgia Coffee vending Machine.
- Geographical reach and conversion.
Education
M.B.A - Marketing
Sinhgad Institute of Business Management
Mumbai06.2015
M.COM -
Mumbai University
Mumbai04.2014
Skills
- MS Excel
- Brand management
- Advertising campaigns
- Sales Management
- Digital marketing
Hobbies and Interests
- Reading
- Public Speaking
- Travelling
- Photography
Languages
- English
- Hindi
- Marathi
- Malayalam
- French
Personal Information
- Date of Birth: 02/29/92
- Gender: Male
- Nationality: Indian
- Driving License: YES
Timeline
Marketing And Sales Manager
NNOVA AND COMPANY
07.2021 - Current
Area Sales Manager and Category Manager
Kelloggs
10.2019 - 01.2021
Sales Executive
Nestle India Ltd
02.2015 - 09.2019
Sales Trainee
COCO-COLA India LTD
04.2014 - 06.2014
M.B.A - Marketing
Sinhgad Institute of Business Management
M.COM -
Mumbai University
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