Professional sales manager with proven track record in driving sales growth and exceeding targets. Strong leader with expertise in team collaboration, customer relationship management, and strategic planning. Adept at leveraging market trends to maximize revenue and adapt to changing business needs. Highly dependable, with effective communication and problem-solving skills ensuring consistent results.
Hi, I’m
SRIDHAR R
Zonal Sales Manager
Bangalore
Summary
Overview
17
years of professional experience
5
years of post-secondary education
3
Certifications
5
Languages
Work History
Reliance Retail Limited
Branch Sales Manager
03.2024 - Current
Job overview
- Developed and implemented sales strategies to increase market share and revenue across retail and wholesale channels.
- Identified areas for improvement within the branch''s processes, implementing necessary changes to optimize efficiency and profitability.
- Set clear performance goals for the sales team, providing regular feedback on progress toward targets while offering support where needed.
- Drove sales through execution driven efforts focused on brand visibility and profitability
- Coordinated with key accounts and cross-functional teams to expand product portfolio and secure brand placement in competitive shelf spaces.
- Conducted regular performance reviews for team members, identifying strengths as well as areas requiring further development or training opportunities for continuous growth.
Freelancing
Sales & Distribution Consultant
07.2023 - 03.2024
Job overview
- Provided strategic consultation to FMCG startups on sales and distribution models, enabling cost-effective market entry and profitability optimization
- Identified gaps in product distribution and devised targeted strategies to expand brand reach within key retail chains
Ghodawat Consumer Ltd.
General Manager Sales (GM Sales – South)
12.2021 - 04.2023
Job overview
- Led distribution and profitability initiatives in the snack food category, guiding 44-member sales teams to achieve region-specific KPIs
- Improved GC margins from -13% to +21% in 1 year time through effective trade spends, better utilization of manpower and focus on profitable product range.
- Implemented effective stock management practices in partnership with warehouse operations to maintain ideal inventory levels and reduce stockouts
Haldirams Food International Pvt. Ltd.
Zonal Sales Head
05.2020 - 11.2021
Job overview
- Increased monthly revenue from 52 to 72 crores through optimized working capital management and distributor evaluation
- Enhanced sales efficiencies by spearheading process improvements, reducing costs and expanding product distribution across South India
- Boosted regional sales by implementing targeted marketing strategies and fostering strong client relationships
- Led a high-performing sales team to exceed targets and improve overall performance.
- Managed a diverse portfolio of accounts, ensuring consistent revenue generation from multiple sources.
Hershey India Pvt. Ltd.
Zonal Head & DGM Sales (Multiple Roles)
07.2008 - 04.2020
Job overview
- Spearheaded SOFIT brand growth to 2.2 crore per month from a base of 1 lac per month, outpacing competitors and securing key placements in retail chains.
- Championed territory development, growing Karnataka monthly revenue from 32 Lacs to 4.2 Crores, Kerala revenue from 26 Lacs to 2 crores in 3 years, AP / Telangana revenue from 90 lacs to 2.6 crores in 3 years by streamlining distribution networks and expanding SKU offerings in front-end stores.
- Delivered impactful training programs, increasing front-line team capabilities and aligning sales efforts with business objectives.
- Launched the International portfolio in SAARC markets of Srilanka, Maldives and Mauritius in record time, delivering exceptional volumes in the first year itself.
Education
NIS SpartaChennai
Post Graduate Diploma from Sales & Marketing
01.1998 - 01.2000
University Overview
Guru Nanak CollegeChennai
Bachelor of Commerce from Commerce, Financial Accountancy, Costing
07.1996 - 01.1999
University Overview
Skills
Team training and development
Certification
Business Acumen (Insead, Singapore)
Accomplishments
Accomplishments
- Awarded Best Territory and Best Team multiple times at Hershey India for high-performing territory growth and staff retention.
- Recognized with the prestigious 'Creating the Future Award' for transforming brand Sofit into a ₹100 crore success through an innovative Go-to-Market (GTM) strategy. Achieved over 85% national market share and an unparalleled 94% dominance in the soy milk category in South India.
- Recognized with Super Performer Award for brand development in Sri Lanka and Maldives with Hershey's.
- Successfully managed DS profitability by driving sales during non-discounted periods and implementing market-aligned promotional activities.
Personal Information
Personal Information
- Date of Birth: 01/06/78
- Nationality: Indian
- Marital Status: Married
Timeline
Branch Sales Manager
Reliance Retail Limited
03.2024 - Current
Sales & Distribution Consultant
Freelancing
07.2023 - 03.2024
General Manager Sales (GM Sales – South)
Ghodawat Consumer Ltd.
12.2021 - 04.2023
Zonal Sales Head
Haldirams Food International Pvt. Ltd.
05.2020 - 11.2021
Zonal Head & DGM Sales (Multiple Roles)
Hershey India Pvt. Ltd.
07.2008 - 04.2020
NIS Sparta
Post Graduate Diploma from Sales & Marketing
01.1998 - 01.2000
Guru Nanak College
Bachelor of Commerce from Commerce, Financial Accountancy, Costing
07.1996 - 01.1999