Srilalitha Viswanadha

Master Data Management Analyst, HR Executive / HR Administrator, Email Configuration and Systems Administration, Marketing Operations, and Reporting: (2023 - present).

Master Data Analyst:

• Managed, optimized, and ensured the smooth operation of sales and CRM platforms, including HubSpot, Apollo.io, Vonage, LinkedIn, and other sales enablement tools.
• Researched, built, and maintained prospect and company databases to support Sales Development Representatives (SDRs) for calling and email campaigns.
• Organized and governed sales databases to ensure data accuracy, consistency, and operational efficiency.
• Collaborated closely with the sales team to understand business needs, and implemented solutions that improved productivity and performance.
• Monitored sales performance metrics, and identified trends and opportunities for process improvement.
• Generated sales activity and performance reports to support data-driven decision-making.
• Provided training and ongoing support to sales teams on the effective use of sales technology and CRM tools.
• Evaluated and recommended new tools, technologies, and process enhancements to improve the overall sales workflow.
• Ensured data integrity, compliance, and governance across all sales technology systems.
• Supported additional operational and technical responsibilities to ensure efficient team performance and system reliability.

IT Support Analyst:

• Managed and resolved customer support tickets through Zendesk for the company’s product, ensuring timely and accurate issue handling.
• Analyzed and categorized tickets into defect and non-defect issues, identifying cases requiring escalation to the development team.
• Prepared and delivered daily ticket status and performance reports to the CEO, highlighting issue trends, escalations, and resolution progress.
• Worked closely with the support and development teams to track ticket status, prioritize critical issues, and ensure effective resolution.
• Collaborated cross-functionally to improve ticket workflow efficiency, transparency, and communication.

Marketing Operations:

• Created and maintained marketing performance reports tracking lead volume and source attribution across channels, including HubSpot form submissions, organic traffic, Software Advice, and purchased lead sources.
• Analyzed lead generation data to identify channel effectiveness, trends, and opportunities for pipeline growth.
• Conducted monthly competitor analysis, providing insights to support marketing strategy, and positioning decisions.
• Tracked and analyzed website visitor behavior using tools such as Clearbit and Factor.ai to identify high-intent prospects.
• Built and segmented lead lists based on defined criteria, and assigned them to sales executives for targeted email campaigns and outbound calling.
• Supported sales and marketing alignment by ensuring timely lead distribution, and accurate campaign readiness.

HR Admin:

• Managed end-to-end recruitment processes, from requirement gathering to candidate onboarding.
• Sourced and screened candidates through multiple platforms, including LinkedIn and Naukri.
• Conducted initial screening and video interviews to assess candidate suitability.
• Coordinated and scheduled interviews with respective hiring managers and departments.
• Performed background verification and document validation to ensure compliance with company policies.
• Handled onboarding formalities, including offer documentation, employee records, and system access coordination.
• Maintained accurate HR databases and employee master data to support HR operations and audits.
• Acted as a point of contact between candidates, HR, and internal teams to ensure a smooth hiring experience.

Email Configuration & System Administration :

• Configured and managed domain and email authentication setups, including DMARC, DKIM, and SPF, to ensure secure and compliant email delivery.
• Handled complete domain setup and email verification, applying computer networking fundamentals to resolve DNS and authentication issues.
• Created and administered Google Workspace mailboxes for multiple domains, including user provisioning and access management.
• Integrated email mailboxes with Apollo.io to support large-scale outbound email campaigns.
• Monitored and resolved email configuration and deliverability issues to ensure reliable campaign execution.
• Ensured best practices for email security, authentication, and sender reputation.

Customer Data Management Analyst (Oracle)

2020 – 2021

• Created, maintained, and updated global customer hierarchies across GSI and Oracle Sales Cloud (OSC) systems.
• Managed parent–child customer relationships using Oracle Corporate Workbench, in line with global data governance rules.
• Researched customer relationships using company websites, D&B, and other external data sources to validate hierarchy accuracy.
• Performed data quality checks and validations on customer addresses (city, country, ZIP code), and DUNS numbers to ensure correct hierarchy placement.
• Provided first-line support for customer hierarchy updates via CRA requests, service requests (SRs), and email.
• Executed ad hoc hierarchy updates based on business and sales requests.
• Ran and analyzed hierarchy and customer master data reports to identify data gaps, inconsistencies, and improvement opportunities.
• Coordinated with sales and support teams to resolve customer data change requests and data-related issues.
• Conducted duplicate record reviews, approved winning records, and executed SDD merges to place customers under the correct hierarchy.
• Supported tool enhancements and User Acceptance Testing (UAT) activities as required.
• Managed multiple priorities effectively while meeting aggressive SLAs and project timelines.
• Participated in conference calls and stakeholder meetings to discuss data issues and project progress.
• Delivered daily and weekly activity reports for ongoing projects and data operations.
• Supported project coordination activities related to customer master data initiatives.

Data Analyst

McAfee |Oct 2018 – Feb 2020 (1 year, 5 months)

• Delivered data analysis and reporting support across sales, pre-sales, and operations functions.
• Supported pre-sales activities, including quote and proposal management, ensuring accuracy and timely turnaround.
• Performed order review and quality metrics analysis to identify process gaps and improvement opportunities.
• Generated program-level reports to support sales commission cut-off and revenue tracking.
• Created and maintained process documentation, and delivered process training to internal teams.
• Acted as a liaison between the Sales, IT, and Analytics teams to support data-driven decision-making.
• Supported transition management for processes and tools, including knowledge transfer and stabilization.
• Assisted with change management initiatives, ensuring smooth adoption of new processes and systems.