Srinivasarao Damarasingi
Hyderabad
Summary
Currently working as a Technical Lead with over 10 years of experience in ColdFusion Development, specializing in building scalable web applications. Experienced in all stages of the Software Development Life Cycle (SDLC), including requirement analysis, system design, coding, debugging, testing, and maintenance. Skilled in optimizing MS SQL database performance and ensuring data accuracy. Strong leadership in mentoring teams, driving innovation, and aligning projects with business goals. Proven ability to lead mobile app development and ColdFusion teams, collaborating with cross-functional teams across multiple projects.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Technical Lead
SMBXL PVT LTD (Previous name BusinessCentral)
Hyderabad
06.2014 - Current
PROJECT-IV: Persona Nutrition (USA)
Description: Personalized vitamin and supplement subscription service using online assessments for customized plans.
Responsibilities:
- Analyzed and enhanced application functionality, documenting user requirements.
- Developed RESTful APIs with custom JSON and XML structures.
- Integrated payment gateways (PayPal, Authorize.net, ApplePay, Google Pay, AmazonPay, Alipay).
- Integrated third-party APIs for marketing (Braze, Brevo) and tax platforms (Avalara, TaxCloud, Vertex).
- Developed SQL queries using joins, views, and stored procedures.
- Designed and implemented responsive interfaces using HTML, CSS, jQuery, and Bootstrap.
- Managed ColdFusion servers, including release management.
PROJECT-III: Vitamin Packs Inc.(USA)
Description: BackOffice application for Persona Nutrition handling operations like order processing, reporting, and customer support.
Responsibilities:
- Developed and documented REST APIs using ColdFusion components (CFCs).
- Integrated Authorize.net for secure payment processing.
- Developed inventory management modules.
- Created SQL queries and views for data management.
- Designed UI using HTML, CSS, jQuery, and Bootstrap with client-side validation.
- Managed scheduled jobs and ensured application security.
- Provided production support and ColdFusion server maintenance.
PROJECT-II: Market Central
Description: B2B and B2C platform offering eCommerce solutions for small businesses, including company profiles, product catalogs, and CRM features.
Responsibilities:
- Developed RESTful APIs and customized JSON structures.
- Analyzed and documented business requirements.
- Implemented payment gateway integrations.
- Created dynamic ColdFusion and HTML grids for data display.
- Enhanced user interfaces and ensured responsive designs.
- Provided application support and production maintenance.
PROJECT-I: Business Central
Description: Accounting ERP for SMEs offering modules for accounting, sales, purchases, inventory, and logistics. Responsibilities:
- Developed and maintained UI components.
- Fixed bugs and implemented enhancements.
- Provided application support and monitored performance.
Education
Master of Science - Distinction
Aditya Institute of Technology And Management,JNTU
Srikakulam09-2014
Skills
ColdFusion version from 8 to 2025
MS SQL Server
JavaScript, Query, Ajax
Upgrade skills: Data Science and Machine Learning - Python for data analysis using libraries such as Pandas, NumPy, and DataFrames
HTML 5 ,CSS3, Bootstrap
XML, JSON
Tools : Visual studio, Dreamweaver, Notepad, MS Office, Eclipse, Brackets, Jupiter Notebook
Accomplishments
- Awarded to outstanding performance and contribution-2019.
Certification
Online Certificate Course in Data Science and Machine Learning conducted by the IHUB DivyaSampark , IIT Roorkee, 2023. Learned Machine learning algorithms supervised, unsupervised, and reinforcement learning, with examples including decision trees, SVM, logistic regression, Naive Bayes, KNN, clustering, and deep learning.
Timeline
Technical Lead
SMBXL PVT LTD (Previous name BusinessCentral)
06.2014 - Current
Master of Science - Distinction
Aditya Institute of Technology And Management,JNTU
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