Srishty Beniwal
Deputy Manager - Branded Content Revenue Department
Gurgaon
Summary
Dedicated Media Sales professional with a proven track record of exceeding company goals through consistent and organized practices. Known for proactive management style, demonstrated leadership abilities, and expertise in strategic planning and problem-solving. Excels in building client relationships and driving revenue growth in competitive markets
Overview
9
9
years of professional experience
Work History
Deputy Manager in Branded Content Sales
TV9 News Network
9 2023 - Current
- As the Deputy Manager in Branded Content Sales at TV9 News Network, I handle the custom content vertical, specializing in co-creating engaging and tailored content solutions for partners and brands across diverse industries
- My role focuses on driving strategic initiatives to enhance brand presence and engagement through various platforms including TV, digital media, B2B, and B2C events.
Assistant Manager - International Business Ad Sale
Sony Pictures Network International
2021.02 - 2023.09
- Responsible for catering the SPN campaigns in the international region, coordinating from initial stages throughout delivery across all beams
- Manage and cultivate agency/client relationships by providing regular proactive communication - Serve as a subject matter expert to drive revenue, month on month basis
- Analyze the sales potential, customer needs, market opportunities with a view to expanding and sustaining the existing key accounts whilst ensuring standards are adhered to and individual client requirements are met.
Assistant Manager - Ad Sales
ET Now – Times Group
6 2019 - 7 2020
- Responsible to foster client relationships, work with media agencies, internal creative and marketing teams to prepare presentations and sales pitches, design marketing strategies and media proposals, handle client communications and liaison between an agency and the clients to drive revenue for Display – ET Now, IP and Branded Content media campaigns under Times Group umbrella, also doing business transactions through new clients to maximize the sales revenue and achieve target.
Senior Executive - Ad Sales
CNN News18
2016.07 - 2018.08
- Responsible for managing end-to-end advertising campaigns of the key account and new business development on the channel with the aim of delivering maximum mileage and satisfactory outcome to clients
- Maintaining relationships with clients and media agencies
- Maximize sales revenue and achieve targets.
- Star Performer for two consecutive months
- Developed various prominent clients who were previously not associated with CNN News18
Business Development Manager
Chai Point
2015.12 - 2016.06
- Managing the team to handle end-to-end client relationships including pitching, negotiation, contracting, billing/invoicing, payment collection and troubleshooting
- To focus on revenue generation by meeting targets through effective leadership and team handling
- Preparation of weekly & Monthly report and sales plan for business development.
Education
MBA - Marketing & Human Resources
IILM Gurgaon
B-Tech - Electronic & Communication
Mody University, Lakshmangarh
CBSE 12TH - PCM
Tagore Public School
CBSE 10TH - undefined
Tagore Public School
Skills
Sales and Marketing
Sales Strategies
Problem-solving abilities
Project Management
Strategic Planning
Negotiation
Personal Information
- Date of Birth: 09/05/91
- Gender: Female
- Marital Status: Married
Languages
English
Hindi
Timeline
Assistant Manager - International Business Ad Sale
Sony Pictures Network International
2021.02 - 2023.09
Senior Executive - Ad Sales
CNN News18
2016.07 - 2018.08
Business Development Manager
Chai Point
2015.12 - 2016.06
Deputy Manager in Branded Content Sales
TV9 News Network
9 2023 - Current
Assistant Manager - Ad Sales
ET Now – Times Group
6 2019 - 7 2020
MBA - Marketing & Human Resources
IILM Gurgaon
B-Tech - Electronic & Communication
Mody University, Lakshmangarh
CBSE 12TH - PCM
Tagore Public School
CBSE 10TH - undefined
Tagore Public School
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