S.R.K.Murthy Ramireddy

Sales & Business Growth/ Channel & Distribution Management / Team Leadership & Capability Building / Operations & Compliance

• Achieve zonal sales, volume, value, and collection targets as per AOP. 67 Cr.
• Develop and execute zone wise business plans
• Drive product mix improvement, market penetration, and new product launches.
• Monitor pricing, discounts, schemes, and competitor activity.
• Appoint, develop, and manage distributors, dealers, and retailers.
• Ensure credit control, receivable management, and risk mitigation. 67% in cash, 33% in Credit.
• Lead, mentor, and develop Regional/Area Sales Managers and field staff.
• Brought P&L ownership across sales teams.
• Conduct regular reviews and performance management.
• Build a high performance, process and discipline driven sales culture.
• Coordinate with supply chain for stock availability and demand planning.
• Track and report sales performance, expenses, and KPIs accurately.

• Leading Agri Input and IoT operations.
• Lead PAN India, business operation and drive the Country P&L, consistently achieved organizational objectives.
• Achieved 27 crores of cumulative revenue numbers of which 12 Crores of Agrochemical and Biostimulants which included both generic and speciality portfolio in the first year of operations with a GM of 15%.
• Handled team size of 4 Zonal managers, 13 Regional and Area managers, 36 Territory managers and 80+ Market development officers overall.
• Established 30 distributors and 35 institutional connects for seamless business operations.
• Lead collection efforts and AR reviews and maintained 74% cash sales with effective pricing models.
• Created and implemented strategic sales plans for Agrochemicals and Technology business, aligning with marketing efforts and beat plan for budgeting priorities.
• Lead channel and team building and engagement activities to maintain consistent motivation towards achieving decided goals.

• Managed a business revenue of 155 Cr in AP and TG markets.
• Motivated and guided a team of 8 Area managers, 25 Territory managers and 70+ MDO’s operating on the ground to achieve collective results.
• Exceeded profitability targets with a gross margin of 18%.
• Managed and optimized company’s channel network of 1200+ channel partners.
• Initiated preplacement strategy of Herbicides to avoid sales loss.
• Maintained a strong relationship with channel partners and farmer networks.
• Frequent communication on Pricing and Discount structures and Credit limits to Trade to drive sales in peak and lean seasons.
• Maintained 100% collection and liquidation efforts to ensure zero balance AR accounts to company.
• Focus on Volume drivers (Mono, Acephate, Glyphosate) and value drivers (Fantac, Fantac plus and Emamectin) to ensure Volumes and Margins, conducted extensive preplacement activities to drive Herbicides portfolio (PDC, Pendi, Pretilachlor and BBS etc.)
• New product introductions like Pymetrozine and Biostimulants in Paddy and cotton markets and achieved 25% and 60% margins.
• Monitored market trends, competitor activities and sought customer feedback regularly to assess market opportunities and challenges.
• Optimized inventory levels to ensure continuous product supply and had strict controls over leaks, expiry and damaged goods.
• Prepared regular reports on Sales achievement, AR reports, pricing, communication, and market trends.
• Engaged team and Channel partners by Company meetings, KPI discussions, frequent market visits to get primary know how.
• Hyderabad HO

• Agrochemicals
• Surpassed sales targets for 5 consecutive years from 2013 to 2018.
• Key Profit centre with 38%+ GM.
• Achieved business growth from 2.5 Cr to 28 Cr through strategic initiatives like Channel appointments, Market expansion, Product launches and Channel optimisation initiatives.
• Managed a team of 8 Sales officers and 50+ Market development officers in the region.
• Appointed Channel partners - 16 Distributors and 500+ retailers to achieve business numbers and grown business to 28 Crores in 5 Years.
• Lead 100% stock liquidation and collection initiatives and maintained ZERO AR from distributors by the end of every financial year for 5 consecutive years.
• Drove 100% cash sales in advances for the products like Spinosad and Spinetoram, collected 2.7 Cr of advance against Spinetoram in 2016 and 2017.
• Drove data driven pre placement activities for PGR’s, Biologicals, Herbicides, CHP and M-45 molecules.
• Launched 3 products like Delegate/Transform/Granite etc.
• Expert in conducting Farmer training programs, organized 47 mega farmer training programs to introduce products like Delegate and Transform.
• Increased regional market share by 6% from Initial 3.8% to 8% in 2018.
• Implemented advanced excel tools, improving sales forecasting accuracy by 20% from Initial 60% to 80%.
• Developed and delivered regular territory level performance reviews to senior leadership YOP.
• Adopted Zero marketing budget strategy for generics and relied on Pricing and Preplacement initiatives. (Place it to Sell it).
• AP - Rayalaseema, NLR, EG, Guntur & TG - WGL, KRMR, NLG, KHM, MHMR, NZB & Mumbai Head Office