Sudarshan Howal

• Managing Socks Business through Channel Distribution for Entire West Zone
• Worked closely with distributor to understand needs.
• Provided guidance and support to team members (DSE) to help them achieve goals. (Primary & Secondary)
• Sales leader with extensive experience at Reliance Retail, driving channel distribution and achieving substantial revenue growth. Expertise in strategic planning and team management, fostering high-performance cultures. Skilled in market research and client engagement, consistently exceeding targets and improving operational efficiency. Strong problem-solving abilities combined with a commitment to team development.

Planned and executed go-to-market for Zing DTH launch in rural markets.

Built trade schemes, distributor incentives, and retailer engagement programmes for adoption.

Coordinated marketing, supply chain, and distribution teams for set-top box rollout.

Managed demand forecasting, inventory planning, and channel stock monitoring for launch targets.

Designed in-store branding and activation initiatives to improve retailer visibility.

Reviewed sales performance, subscriber acquisition trends, and channel productivity for optimisation.

Conducted competitor analysis and pricing evaluations to uncover growth opportunities.

Delivered distributor and retailer training on features, activation, and acquisition steps.

Tracked launch KPIs, trade spend budgets, and business performance for insights.

• Responsible for mapping the territory.
• Handling prepaid dist (CDMA & GSM Business).

• Managed sales and activations across Modern Trade accounts.

• Executed trade schemes, promotions, and retail activations.

• Handled LFR accounts: Big Bazaar, Croma, Vijay Sales, Planet M, and Reliance Digital.

• Ensured product availability, visibility, and stock management.

• Coordinated with Sales, Marketing, and Merchandising teams.

• Conducted sales forecasting and demand planning.

• Monitored sales, activations, conversions, and market share.

• Managed trade budgets and retailer incentive programs.

• Expanded retail presence and identified growth opportunities.

• Prepared MIS reports and sales performance analysis

• Conducted regular meetings with distributor to review goals and objectives for the quarter and year

• Achieved sales targets by meeting customer needs and increasing product visibility.
• Opened new outlets by identifying strategic locations and overseeing setup processes.
• Managed merchandising and displays to optimise product presentation and improve customer experience.